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Celebration, Self-Expression and Rowan's New Approach to Piercing
Manage episode 337004544 series 3272584
In the past, consumers who wanted to get their ears pierced had two options: tattoo shops and the mall. According to Louisa Schneider, the mall-based piercing experience in particular felt uncomfortable and impersonal.
She knew there was a better way and that’s why she started Rowan. Now, the ear-piercing brand is growing steadily, thanks to its super-fun studio experience, a successful partnership with Target, and a loyal base of licensed nurses who act as the brand champions and piercing squad.
212 에피소드
Manage episode 337004544 series 3272584
In the past, consumers who wanted to get their ears pierced had two options: tattoo shops and the mall. According to Louisa Schneider, the mall-based piercing experience in particular felt uncomfortable and impersonal.
She knew there was a better way and that’s why she started Rowan. Now, the ear-piercing brand is growing steadily, thanks to its super-fun studio experience, a successful partnership with Target, and a loyal base of licensed nurses who act as the brand champions and piercing squad.
212 에피소드
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