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Stuart Adamson and Platform 195에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stuart Adamson and Platform 195 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Double Exposure and Measurement Challenges in Retail Media: An Expert Perspective from Anders Hjorth of EPAM Systems

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저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on August 03, 2025 17:12 (3M ago). Last successful fetch was on March 26, 2025 13:02 (7M ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 385299374 series 3505701
Stuart Adamson and Platform 195에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stuart Adamson and Platform 195 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.

Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations.

Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media.

Our conversation covers the following touchpoints:
  • The evolution of Amazon’s advertising and a closer look at Amazon DSP
  • Attribution and deduplication challenges when advertising across platforms
  • Deep dive into Ander’s “State of Retail Media in Europe” report
  • The future of retail media and helping smaller networks stand out
  • Privacy concerns in data handling
  • Skills to succeed in retail media

Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work. He is a seasoned manager and team leader with a can-do attitude. Anders has also authored five reports on retail media, including his latest, “State of Retail Media in Europe.”

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 에피소드

Artwork
icon공유
 

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on August 03, 2025 17:12 (3M ago). Last successful fetch was on March 26, 2025 13:02 (7M ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 385299374 series 3505701
Stuart Adamson and Platform 195에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stuart Adamson and Platform 195 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.

Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations.

Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media.

Our conversation covers the following touchpoints:
  • The evolution of Amazon’s advertising and a closer look at Amazon DSP
  • Attribution and deduplication challenges when advertising across platforms
  • Deep dive into Ander’s “State of Retail Media in Europe” report
  • The future of retail media and helping smaller networks stand out
  • Privacy concerns in data handling
  • Skills to succeed in retail media

Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work. He is a seasoned manager and team leader with a can-do attitude. Anders has also authored five reports on retail media, including his latest, “State of Retail Media in Europe.”

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 에피소드

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