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Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
Manage episode 395002421 series 3530209
UpTop에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UpTop 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀
In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.
🎯 Key Takeaways:
- Unraveling the transformed enterprise B2B buyer journey
- Identifying redundant B2B website practices in the face of these changes
- Warning signs signaling larger underlying issues
Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies!
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/
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Episode Context
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Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals
G2 2023 Software Buyer Behavior Report:
https://research.g2.com/2023-buyer-behavior-report
TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer:
https://www.trustradius.com/resources/assets/2022-b2b-disconnect
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube:
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PODCAST Links
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7 에피소드
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