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What Is Causing Your CPC to Increase on Google Ads?
Manage episode 452302951 series 3562047
Sean McMeen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sean McMeen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, I'll explain the reasons behind the rising Cost Per Click (CPC) in Google Ads for roofing contractors. If you’ve noticed your CPC increasing, especially during peak seasons, you’re not alone! I’ll explore the main causes, from increased competition to seasonal demand, and share actionable strategies to help you control your ad spend.
Topics covered include:
✅ Understanding CPC and why it’s essential in Google Ads.
✅ How competition and seasonal trends impact the roofing industry.
✅ The role of Quality Score, geographic targeting, and ad scheduling in CPC.
✅ Tips for optimizing your bidding strategy and ad creatives to reduce costs.
Whether you’re an experienced contractor or new to Google Ads, this episode will help you make sense of CPC fluctuations and uncover ways to reduce costs while maintaining strong ad performance.
73 에피소드
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