53. AI & Business: What Every Online Business Owner Needs to Know About Bias

REPRESENTED with Annie Gichuru

AI is everywhere right now. From content creation to time management, it’s making running an online business easier than ever. But what if I told you that the very tools we rely on could be harming our businesses and our communities without us even realising it?

In today’s episode, I'm tackling something that’s rarely talked about in online business: AI bias. AI isn’t neutral. It’s shaped by the people who create it, which means it can reflect racial, gender, and systemic biases that exclude or misrepresent entire groups of people.

And here’s the thing...if we, as business owners, don’t pay attention to this, we could be reinforcing discrimination in our marketing, our coaching, and our programs without even knowing it.

In this episode, I share:

✔️ Personal experiences with AI bias: from facial recognition that failed to detect my face to social media platforms blocking voices that should be heard.
✔️ How AI bias can show up in the online business space: and why it matters for you as a coach or course creator.
✔️ What the ‘coded gaze’ is and why Dr. Joy Buolamwini’s research on AI bias completely changed the way I see these tools.
✔️ What you can do to make sure your business isn’t unintentionally excluding people because of AI’s hidden biases.

This is an important conversation for anyone using AI in their business and even though you haven't dipped your toe in AI yet, you'll want to tune in. So if you want to be a business owner who is both innovative and ethical, this episode is one you can’t afford to skip.

And to help you take the next step, I’ve put together a Free AI Bias Guide. It's a practical resource for coaches and course creators who want to understand AI bias and start using these tools more responsibly.

Links:

Dr Joy Buolamwini's Book - Unmasking AI

Free AI Bias Guide

I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru