29. Why I Choose Empathetic Messaging Over Ethical Marketing with Marion Tan

REPRESENTED with Annie Gichuru

Meet Marion Tan, a visionary personal brand strategist and the founder of Hearten and Hone. Marion's approach is refreshingly different—she champions empathetic messaging over the often manipulative tactics seen in traditional marketing. Her mission is clear: to amplify the voices of human-centred thought leaders who want to make a real impact, all while staying true to their values.

We'll dive deep into what empathetic brand strategy really means, explore Marion's journey and the pivotal moments that shaped her work, and discuss why so many well-meaning business owners find themselves caught in the trap of "bro marketing." Marion also shares her insights on the latest trends in human-centred thought leadership and offers advice on avoiding the most manipulative marketing tactics.

If you're a coach, consultant, or practitioner who’s tired of the status quo and ready to elevate your brand in a way that feels authentic and compassionate, this conversation is for you. Marion's clients have landed features in Vogue, Popsugar Fitness, and Bustle, and today, she's here to share her wisdom with you.
Links:
Marion Tan
Website: https://heartenandhone.com/
Instagram: https://www.instagram.com/heartenandhone/
Resource: 15 Free Empathetic Headlines https://heartenandhone.myflodesk.com/free-headlines
Download my FREE Microaggressions Guide to help you uncover the patterns or behaviours within your space holding that may be affecting the experience of your clients from diverse backgrounds so you can hold more intentionally inclusive and impactful coaching spaces 👉🏾 https://anniegichuru.com/micro/
I'd love to invite you to dive deeper into this work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru