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Can Marketing "Even Out" The Workload? [E097] - The Auto Repair Marketing Podcast
Manage episode 414206399 series 1232327
Can Marketing "Even Out" The Workload?
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
- We often hear people say their marketing should “even out the workload,” but can it do that?
- There are peaks and valleys throughout the year. That’s just life.
- It’s hard to market to make a specific time busy
- Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
- SCHEDULING can even out the workload, or fill in the slow times
- Scheduling long-time clients for the slow times
- Scheduling the next visit like a dentist does
- Can you do time specific campaigns?
- State fair campaign
- Back-to-school campaign
- Pre-trip inspections before summer and the holidays
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
312 에피소드
Manage episode 414206399 series 1232327
Can Marketing "Even Out" The Workload?
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
- We often hear people say their marketing should “even out the workload,” but can it do that?
- There are peaks and valleys throughout the year. That’s just life.
- It’s hard to market to make a specific time busy
- Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
- SCHEDULING can even out the workload, or fill in the slow times
- Scheduling long-time clients for the slow times
- Scheduling the next visit like a dentist does
- Can you do time specific campaigns?
- State fair campaign
- Back-to-school campaign
- Pre-trip inspections before summer and the holidays
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
312 에피소드
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