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#15 Know Your Audience: Accomplish the Impossible
Manage episode 425593547 series 3571010
Greg Monaco에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Monaco 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Know Your Audience. Accomplish the Impossible.
Daryl Davis is a blues musician. One night after a show he is approached by a man who compliments his music. After a drink at the bar and some bonding over the blues, the man drops a bombshell on Daryl.
You see, Daryl is African American. And this gentleman who loves his music happens to be white. The bombshell he drops on Daryl? He is also a member of the KKK.
Daryl thought, how could this man hate me without even knowing me?
This encounter lit a fire inside Daryl.
This fire fueled Daryl on a mission to better understand the KKK which in turn created unimaginable results.
Listen in for the whole story and how you can apply Daryl’s methods to get to know your prospects—even better than they know themselves.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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