Episode 71: How Can Recruiters Adapt to the Changing Landscape of Communication Methods in Recruitment with Lysha Holmes

Recruiting is No Joke

Imagine this: In a world buzzing with AI-powered job searches and LinkedIn's latest features, does the humble cold call still have a place in recruitment? Let's dive into how traditional tactics like cold calling stack up against today's tech-savvy methods

"Today on 'Recruiting is No Joke,' we talk with Lysha Holmes, owner of Qui Recruitment in the UK. Qui Recruitment was established in 2005 to provide a consultative and informed service within the recruitment market. Lysha has been a guest on our podcast before, bringing valuable insights.

We explore the evolution of cold calling in recruitment, the impact of digital communication, and the crucial role of personal branding on LinkedIn. Lysha emphasizes the art of a compelling opening line in cold calling—it’s not just about making a call, but about forging a connection. We also delve into using LinkedIn for lead generation and building relationships through content creation. With LinkedIn's new features like video feeds gaining traction, Lysha highlights their appeal to Gen Z, underscoring video's rising importance. We also discuss AI's potential to enhance the candidate experience by improving communication and maintaining respect throughout the hiring process. This conversation is a treasure trove for recruiters, offering practical tips on mastering cold calling, leveraging AI, and building a strong personal brand to thrive in today's recruitment landscape. Let’s dive in!"

In this episode:

• [00:58] Introduction to Lysha Holmes
• [04:25] The Importance of Cold Calling
• [11:29] Evolution of Communication Methods
• [18:23] The Role of Personal Branding and Content Creation
• [18:31] The suggested tab on LinkedIn and its similarity to TikTok's "for you" page.
• [19:18] Observations and opinions about the suggested content on LinkedIn
• [21:58] Use of video on LinkedIn
• [23:00] The preferences of Gen Z for consuming video.
• [24:04] Audience demographics on TikTok
• [27:58] Advice for creating video content
• [30:30] Following up after job interviews
• [31:46] Balancing persistence and respect in job seeking
• [35:07] The importance of persistence
• [36:32] Readjusting recruitment metrics
• [37:50] Improving the candidate experience with AI
• [38:44] Learning from online dating apps
• [40:45] Focusing on joy in the job search
• [42:23] Gratitude and adding value in the job search
• [47:33] Networking and being non-judgmental

About Joel Lalgee

Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on Linkedin. Since then, he has grown to over 400k followers, and his content has been seen over 1 billion times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships.

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Lysha Holmes

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About Our Guest

Lysha Holmes, host of The Recruiters Recruitment Podcast, is a sober, solo parent, and executive coach with a specialization in Rec2Rec since 2002. Believing in the people-centric nature of recruitment, she runs her R2R service with a focus on candidates' skills, experience, and aspirations, ensuring seamless matches with industry partners. Her approach combines efficiency with discretion, reflecting a deep commitment to fostering successful career connections in the recruitment sector.