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Mastering Key Account Management with Alex Raymond
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Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alex joins Betsy and Tony to talk about proper key account management. He shares his entrepreneurial journey and what he refers to as the “classic startup pivot”. About a decade ago, he formed Kapta, originally a Human Resources software business turned key account management platform. The pivot occurred after the Kapta team simply spoke to their customers. They initiated the customer discovery process and learned the customers weren’t struggling with HR software as much as visibility into customer accounts. There was nowhere to capture key account strategies, track their goals, and understand if a customer was healthy or at risk.
Alex shares insights during this episode about the difference between key account strategy (“We are customer-centric.”) and key account tactics: Knowledge of Customer, Actions based on knowledge, Measure Impact.
That brings us to KAMCon. Kapta’s annual conference designed for practitioners in the field who want to better understand the art and science of account management.
SPECIAL OFFER: Listen to this episode and receive the discount code for KAMCon that Alex so graciously offers our audience - $150 off the April 2022 conference registration!
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