Deeptech & Climate Tech Startup 101 - Lesson 2 From Ideas to Execution - The True Value Lies in Action

Reactor Podcast

Hello everybody!

How do you create a deeptech or climate tech startup? You ask.
I have got the question SO MANY TIMES
and since we can't all get into deeptech accelerators,
I thought that..
Well, I'll give it a shot in a series of videos.
Deeptech & Climate Tech startup 101.

This is the second one. Instead of focusing on ideas: execute. Fast. Repeat.
By the way, do you know that Reactor is on Instagram too, now?

https://www.instagram.com/reactortechmedia/

Thanks for your support!
Deeptech & Climate Tech Startup 101 - Episode 2: From Ideas to Execution - The True Value Lies in Action

Welcome back to Reactor! I’m Jerome, and in today’s episode, we’re tackling a critical topic for any aspiring entrepreneur: The true value of your business isn’t in the idea itself—it’s in how well you execute it. We’ll dive into why ideas alone aren’t enough and how to turn them into real, impactful value.

Here’s what we’ll be covering in today’s episode:

1. The Absurdity of Idea Theft
   • Why ideas alone aren’t enough
   • The myth of someone stealing your idea and succeeding
2. Execution: The True Power Behind Ideas
   • The value formula: Value = (Dream Outcome × Probability of Achieving Outcome) ÷ (Effort × Time Delay)
   • Real-life example: Mark Zuckerberg and the importance of execution
3. Focusing on Bringing Value to Customers
   • Starting small and scaling
   • Listening to feedback and iterating quickly
   • Solving real problems, not just hypotheses
4. Overdelivering to Build Momentum
   • Creating loyal customers by going above and beyond
   • Building momentum through consistent value delivery
5. Staying Customer-Focused
   • Empathy mapping to understand customer needs
   • Customer journey mapping to enhance experiences
6. Recap and Takeaways
   • Summary of key points
   • The importance of execution over ideas
   • What to expect in the next episode

These six chapters will guide us through understanding why execution is the key to success and how to effectively turn your ideas into tangible, impactful value. Let’s get started!

[Scene 2: The Absurdity of Idea Theft]

Let’s start with a simple question: When was the last time someone stole your business idea, created a company exactly the way you envisioned it, and made billions from it?

Sounds absurd, right? That’s because it is.

The truth is, ideas are easy.

Execution is what separates dreamers from doers.

Think about those gadgets you sometimes see on late-night TV.

Sure, they’re real, and they might even be useful,

but how many of them are truly solving a problem that people are struggling with every day?

Often, these products are just “hypotheses in your head,”

ideas that haven’t been tested against real-world needs.

Without execution, an idea remains just that—an idea.

[Scene 3: Execution - The True Power Behind Ideas]

Execution is where the real value lies.

Let’s break it down with a simple formula: Value = (Dream Outcome × Probability of Achieving Outcome) ÷ (Effort × Time Delay).

Let’s dissect this:

1. Dream Outcome: This is the best possible result your product can help your customer achieve.

It’s what your customers dream of.

How big is the impact you can make?
2. Probability of Achieving Outcome: This is your chance of success.

How likely is it that your product will achieve the dream outcome?

1. Effort: How much work is required?

What kind of resources, skills, and energy will your customer need to put in to make your idea a reality?