Player FM - Internet Radio Done Right
Checked 2y ago
추가했습니다 four 년 전
Hayut Yogev에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hayut Yogev 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
REACH OR MISS - Entrepreneurial Marketing Success
모두 재생(하지 않음)으로 표시
Manage series 2857713
Hayut Yogev에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hayut Yogev 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
…
continue reading
200 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2857713
Hayut Yogev에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hayut Yogev 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
…
continue reading
200 에피소드
모든 에피소드
×![Artwork](/static/images/128pixel.png)
1 Ep. 266 – From the biggest failure to the biggest success – the successful entrepreneurs that reached new success records 24:53
24:53
나중에 재생
나중에 재생
리스트
좋아요
좋아요24:53![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today. The biggest, most critical failure with customers I have a two-fold failure. The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don't have the right support team in place. And that's not a fair thing for us to do because when we do that, we don't give them the best results or the best client experience with us. We want to be the Four Seasons of ad agencies. The second failure would be taking any client, especially when you’re newer. That was when we failed because we weren't working with a partner that had everything in place. It was kind of like putting a Ferrari engine in a VW Bug. Biggest success with customers I stand for full reporting. When we talk to our customers, it's almost like we're flipping all the ways in which they were mishandled and mismanaged by other agencies and saying, “You deserve this.” We do full transparency. We'll tell you when we're wrong and when we've done something wrong. We want to meet with you regularly and build a long-term relationship. We're always on camera with them. So, it's doing business with people. My son was working on a project at school. (He’s in high school now.) He was using a video editing software. I looked up that video editing software’s ads because I ran ads, and I realized that they were struggling. They just did not have great customer feedback. I went directly to this company, it's a SAS company, and said, “Can I get connected with your director of digital marketing?” I got the client, and I think it's funny because I had just interviewed someone for my own YouTube. Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next. The biggest, most critical failure with customers I think it’s a matter of really understanding what they want. Early on, we had this idea of what we wanted to do, and we kept trying to insist to our customers, “Hey, this is what you want. This is the product for you.” We were missing a few key features. We heard that directly from the customers and I think it has really changed the way that we view our products, from designing to prototyping to testing it. We really engage with the customers now. Biggest success with customers We recently released a bike called the ZX. It's not necessarily too remarkable of a product, but it is a perfect product for a demographic that was asking for it for a long time. We really took into account what customers were saying in the comment sections, what they were saying on reviews. That really created something so magical because it was exactly what our customer was looking for. When we released that bike, it was positivity across the board. Everybody was so happy. The customers were happy. Our design team was happy. Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand. He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same. The biggest, most critical failure with customers One of them was not testing offers before validating them. I worked on a product once that I was perfecting and I didn't show it to anyone. I didn't get any feedback. I didn't ask anyone if they wanted it or not. I worked for about a month on it. When I put it out there, no one even cared about it. The tool was a really big failure. Biggest success with customers We had a product that helped people by working on their messaging. We did a beta test first at a lower price, just to test how it worked. When we took a small group for the beta test, we were surprised that the people got value from the test. When we published the course and pushed the program, some of the beta testers asked to pay full price. I’d love to hear what are your favorite episode?…
![Artwork](/static/images/128pixel.png)
1 Ep. 265 – Rick Elmore: “Build the best relationships you can with your first clients. Those are your lighthouse customers.” 21:32
21:32
나중에 재생
나중에 재생
리스트
좋아요
좋아요21:32![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. most passionate about My background is in athletics. I played college and professional American football. When I got done, I made the transition into sales and marketing. I started with medical companies in the United States, Stryker and Straumann, and in orthopedics and dental. I had a pretty good career. I'm currently doing Simply Noted. We help companies send and automate real, genuine handwritten notes with technology and have been doing that for the last three and a half years. We have developed technology – a handwriting robot that puts real pen to paper and helps businesses connect on a more personal level, building relationships with their clients. Rick’s career and story During my MBA, we had to start a project. When I was recruited in college, the coaches who always stood out the most to me were the coaches who sent handwritten notes. One year, in 2016, my wife and I had 400 clients. We tried sending out 400 printed holiday cards. All we did was hand-write the envelope and it took us over two weeks. I was like, “There has to be a better way.” So, I started researching. I looked up some technologies that were available. It wasn't until 2017 that I dove into it for a school project, but, really, I’d researched the technology for about a year. Best advice for entrepreneurs A lot of people want to become entrepreneurs or start a business, but they have analysis paralysis, overthink They think, 'I can't do it.' They think they have to have all the answers, but really, it's just taking that first step and getting started. Absolutely build the best relationships you can with those first clients. Those are your lighthouse customers. Those are the risk-takers. Those are the ones who are going to give you an opportunity. You have to make sure everything goes through. The biggest, most critical failure with customers I would say scaling a company is really hard. I'm struggling with figuring out how to scale a service like this when you're selling a $2 and $3 item. We want to help every client out, and we need to figure out an effective, efficient, really personal way of doing that. Biggest success with customers Something that I'm really good at is perseverance, relentless competition. That’s just baked into who I am. Being patient is important. When you're an entrepreneur and starting a business, it's really hard to be patient because you have bills to pay. Rick’s recommendation of a tool Zapier it's a platform that allows you to automate tasks between software. Rick’s one key success factor The first thing you need is a really good support system. I have a wife and two kids and my parents live in Arizona. I absolutely couldn't do this if it wasn't for them. It takes time to get a business off the ground. One other thing that’s important is to remember that you fail only when you give up or quit. Rick’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I'm an avid outdoorsman. Being in the mountains is where I love to go. I've climbed Mount Whitney in the United States and I climb Humphreys, here in Arizona, pretty regularly or a few times a year. I think entrepreneurship can be broken down to what it's like to climb a mountain. Every step gets a little bit harder and challenges you a little bit more. You're going to be a little bit tired, but you need that inner fire to keep pushing. There will be a lot of times in your journey as an entrepreneur when you feel like you're getting there and you're going to make it. Then, you get there and something happens that knocks you back down. You're like, “Oh my gosh, I thought this was going to make everything easier.” I think, as an entrepreneur, it's false summit after false summit, but there are a lot of great views along the way and you have to appreciate that. You have to enjoy the journey . [caption id="attachment_7732" align="aligncenter" width="700"] Mount Whitney [/caption] The best ways to connect with Rick My Website Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 264 – Rhonda Petit advise entrepreneurs: Learn what the true value of your business is! 17:03
17:03
나중에 재생
나중에 재생
리스트
좋아요
좋아요17:03![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Rhonda Petit is a Sales and Business Peak Performance Coach with 35 years of Sales and Sales Management experience in Corporate America in the life sciences and diagnostic markets. She has experience working with Fortune 500 and Fortune 1000 companies. Today she works enthusiastically with Corporations and Individuals with champion mindsets, who know school is never out, who want to continually grow to unleash and activate more of their true potential and power. She helps people discover their deepest desires, leverage the untapped potential in their hearts, activate their potential and achieve their personal and professional goals so they can create the life they want and realize true fulfillment. Rhonda is a seasoned Sales Professional, a certified coach, leader, in-demand speaker, and author of “The Spirit of Selling.” Most passionate about I am most passionate today about helping people realize the potential that lies within them, especially given the fast-paced changes that are occurring in the world today. I'm passionate about selling. I wrote a book about selling and how you can tap into the subconscious mind and your potential by understanding it and understanding more about the divinity within you. Rhonda’s career and story I intended to be a chemist, but I got a double major in business because I was always fascinated, especially living in the United States, with free enterprise, being an entrepreneur, and building my own business. I was working as a chemist for chemical company and called the representative for J.T.Baker. The chemical company had been promoted and, there, the sales position was open. My lab manager knew I liked the business end of things. My position was eliminated in 2019 and I had been going to coaching school because I always knew I wanted to be an entrepreneur. I had my own business when they informed me of the news. I looked up at the sky and said, “Okay, I guess it's time for me to do this now, as opposed to later.” That's when I started my coaching business. Best advice for entrepreneurs Recognize that your business is serving people and what the value of your business is. Know your worth and the impact you can make on other people with your services. Don't be timid or scared to step out and do what you love. The biggest, most critical failure with customers In the beginning, I was caught up in a lot of the mechanics and the details. Because I was not aware of, and really conscious of, the value of my service, I would let people off the hook. If they came up with an objection, I would be timid, stand back, and listen to what they were saying. Biggest success with customers The greatest success is when you deliver a service and feel the energy from the people who got something from it. You see they've had an alteration and a shift that has put more life into them. They're excited that they've had a breakthrough. They recognize something that was holding them back and now they see why it was holding them back and how they're going to proceed. They're lifted, like virtual chains are coming off. Rhonda’s recommendation of a tool Zoom Having a Zoom meeting is much more impactful than when you had meetings on the phone. Rhonda’s one key success factor I find that my biggest strength is when I really get present and honest with myself. I lean back into myself and say, “You can do anything you set your mind to.” I think about my successes as opposed to the failures. That allows me to keep going and make the results happen, to go with the punches. It's always served me. Rhonda’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I love being out in nature, as an avid gardener, and to have climbed mountains. For me, the mountain analogy is that while I like being one with nature, there’s also the analogy of persistence. When we go on these entrepreneurial journeys, we must be persistent. We can never lose sight of our goal. We have to know that, with every step forward we're taking, we take one step at a time. Enjoy the journey and the scenery as you climb, and just keep climbing. [caption id="attachment_6832" align="aligncenter" width="700"] illustration[/caption] The best ways to connect with Rhonda My Website My book’s site Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 263 – Jake Jorgovan: “It helps to launch a business in a rising tide, like in a rising wave. That’s what we are doing with podcasting right now.” 24:56
24:56
나중에 재생
나중에 재생
리스트
좋아요
좋아요24:56![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor. He is the Founder of Content Allies and Lead Cookie . Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast , and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Jake is the producer behind podcasts for brands such as Facebook, Siemens Energy, Stampli, and more. Jake’s professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing. Jake has degree in entrepreneurship from Belmont University and has been awarded Nashville’s Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc & Forbes. Jake lives a nomadic life and has traveled the world while running multiple companies. Current location: Barcelona, Spain Most passionate about I currently run Content Allies, which is a podcast agency. I'm really passionate about building this business up. Then, personally, on the side, I'm really passionate about playing with synthesizers. We produce revenue-generating B2B podcasts. That means we work primarily with businesses. These would be companies that are looking to launch a podcast. They tend to be of a decent size. Jake’s career and story I have been in entrepreneurship for about 12 or 13 years now and have been in a video agency for a while. I got really into the event, industry, and music industry early in my career. Then I went off and did freelance digital marketing—various iterations of digital marketing agencies. Eventually, I decided: Okay, I want to focus at the agency on content. My previous agency wasn't lead generation and got heavily disrupted; it kept changing the game. I started Content Allies. We did a bunch of different iterations of content offerings and eventually landed on podcasting as our core service, with a full suite of content marketing. We found that podcasts are growing. There are tons of stats out there, saying that every year podcasts are growing and that more people are listening to them. What is really interesting for B2B companies is that podcasts can become the epicenter of their content strategy. Out of a podcast, we'll create videos, we'll create articles, we'll create social posts, we'll create quote blocks, we'll create short, social videos, and YouTube videos. We'll also often lead that into collaborations with the guests to post content on their site. Best advice for entrepreneurs It helps to launch a business in a rising tide, like in a rising wave. We're doing the same thing with podcasting right now. It's like podcasting is a wave and we're riding that. At some point, that will plateau or stabilize and commoditize as any industry does. The biggest, most critical failure with customers One of the things that's hard about being an entrepreneur is that you have to learn every facet of the business. People deny this early on. I'm not a finance guy; that's how I started. So, I tried to hire out the job of keeping my books to the cheapest person I could, but that meant I didn't have visibility into finances. Not knowing at least the basics led to really bad failures for me in the past. Biggest success with customers It came down to being intentional about the niche we were going to pick with Content Allies. The biggest success comes from testing different offers and then trying to really think through things like, ‘This is going to become my core business.’ Jake’s recommendation of a tool Process Street It replaced very expensive project managers on our team. It’s great if you have a team of people and are trying to organize the work or are in the process of building SLPs and trying to streamline your business. fm We record all of our podcasts on it. It records a local file on each person's computer and then uploads those. Jake’s one key success factor One of the big things for any entrepreneur is to have a high level of self-awareness about where you're good and where you're not. I think that helps each person succeed. It’s just a tactical recommendation. Jake’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I live in Denver, Colorado, so I love mountains. I'm a mountain person over an ocean person. I always look at business as, like, you're moving toward this milestone. And by the time you get to that next milestone, you're like: Oh, well, there are new problems here. We've grown pretty drastically over the past couple of years. I have to learn how to build a hiring system. I think you could say this is the peak. Then there's always a higher peak because you get somewhere and you're like, I thought I got really good at this and now I'm hitting another level of having to grow and learn. The mountain analogy is great. [caption id="attachment_7720" align="aligncenter" width="700"] illustration[/caption] The best ways to connect with Jake My Website Content Allies - Helping B2B tech companies launch revenue-generating podcasts Leaders of B2B Podcast - Weekly Interviews with experts in B2B Tech Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 262 – Dan Zavorotny: “You just gotta go and try to sell to someone to see who wants your product. The goal is to get them to put their credit card in” 32:57
32:57
나중에 재생
나중에 재생
리스트
좋아요
좋아요32:57![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Dan Zavorotny is the co-founder of NutriSense – a metabolic health company that utilizes Continuous Glucose Monitoring (GCM) technology to provide real-time data to clients. He launched 3 months before Covid, and he has grown the company from an idea to over $150 million valuation in just 26 months and 120 employees. Previously, he worked as a management consultant for KPMG where he consulted for 3 out of top 5 hospitals in the world. When Dan’s not working, he loves to travel, and he has been to over 100 countries before the age of 30. Most passionate about I was working in healthcare consulting and saw a trend over and over. We saw people, hospitals, and insurance companies spend more money every single year on healthcare. I ran into one of my friends who was wearing a device called a continuous glucose monitor. It tracks your glucose in real-time, 24/7. I put on a device and it completely changed the way I looked at health. We said, “Let's start a company around it.” We basically launched in two weeks. I quit my job and then we just started going, going, going. Since then, we've gotten to an over $150 million value. Dan’s career and story We immigrated from Ukraine. My parents didn't have much money. So, I picked jobs in corporate finance that let me live in France for a year. Then I focused on my career. I said, “How do I become the best employee possible?” I was doing healthcare consulting. I quickly realized that there are fundamental shifts in the industry of healthcare that need to happen, and there's not enough drive or change inside. So, that has to happen from external forces. I started looking at, like, “What can I start? How can I help this industry?” This was when I ran into my friend, Alex, whom I started a company with and who was an acknowledged expert. We brought in a third person, Kara, who's our head of nutrition. We can focus on the business, the software, and the human capital in this area to change behavior. That's been guiding us. It's been very effective by focusing on hiring the best people. Best advice for entrepreneurs The first one is, in every business, there are always two things that are most important. It's either build the product or service and offering or sell that product or service and offering. You must always say who's doing the first and who’s doing the second. Remember, no matter what you're doing, always focus on those two functions at the beginning. Number two is, you just gotta go and try to sell this to someone to see who wants it. The goal here is to get them to put their credit card in. Always focus on credit. Until someone's putting a credit card down, they're not actually your customer. To me, the signifier is, did you collect their cash? If you did, your product has value. The biggest, most critical failure with customers It's that we listened to the customers who are the loudest customers, but they might not be our main customers. It’s important to remember that just because someone is very loud as a customer, that does not mean this is the person you should be billing for it. I think that's a mistake we made. It doesn't sound that bad, but if you actually think about it, we're a software company. We're telling our engineers to build something and retain all that money on salaries, product development, and a user experience for this one individual, while the other 99% of people might be less vocal. Oftentimes, they're the silent majority. We're basically neglecting them because every time we're building for this one individual, we're not building for those other ones. Biggest success with customers When we first started, we had about 12 customers sign up. One of the packages got lost by the United States post office. We emailed the customer and said, “Hey, it looks like your package got lost in Arizona. Do you want us to ship you another one?” The person said, “No, it's okay.” In a desperate move, I basically got on a flight to Paris from Chicago to deliver this package to them in Paris, in an effort to get this person to try the product because we needed customers. So, I handed the product to the person in person, in France. They put it on and they loved it. They became one of our biggest advocates, which meant they referred a lot of other customers. Dan’s recommendation of a tool If you are a brand new company, the first thing you have to do is establish trust. Dan’s one key success factor I am an obsessive learner, which has given me the opportunity to succeed. I came from healthcare consulting and finance. It started with a simple Google search, a couple of conversations, and understanding all the possible way we saw online. There were hundreds and hundreds of ways, so it was about slowly using deduction of, “Well, which ones take a long time to build and sell versus which ones are shorter?” Dan’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? Sometimes people ask me, “Why did you start this company?” I say, “Because there was an issue that we needed to solve, which is that we are getting less healthy.” It makes no sense to me that we are the richest country in the world, yet we are also one of the least healthy countries in the world. Before, it was so prestigious to climb mountains. It was an endeavor and there was a risk of death. Now, things have changed so much. You can almost buy your way to the mountain. If you have enough money, you can have professionals come with you and set up camp for you. They give you high-quality food and carry your equipment for you, or you’re just jogging next to them. It's still not an easy task. You still have to, to some extent, be prepared for this. I look at mountains, unfortunately, as less romantic than they used to be. Nevertheless, I do want to climb mountains. I think the ocean is really the next facet that we need to explore. To me, what’s really fascinating is getting into the depth of the ocean. [caption id="attachment_4932" align="aligncenter" width="700"] I think the ocean is really the next facet that we need to explore[/caption] The best ways to connect with Dan My Website Social Media Profiles: LinkedIn Twitter Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 261 – The three thought leaders that changed my entrepreneurial journey 42:45
42:45
나중에 재생
나중에 재생
리스트
좋아요
좋아요42:45![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Five years ago, I started my podcast REACH OR MISS for entrepreneurs. Two hundred sixty episodes to date and counting. I took something from any episode, and, of course, many taught me something new. However, three past episodes are the core of entrepreneurial marketing. In today’s episode, I invite you to listen to these three thought-leaders and find the difference between what you do and what they talk about. Choose one thing that you will do differently from today. I think that will help you become a better entrepreneurial marketer. And every entrepreneur should also become their own marketer. John Lee Dumas John Lee Dumas: John is the host of EOFire, an award winning podcast where he interviews today’s most successful entrepreneurs and thought leaders. JLD has grown EOFire into a multi-million dollar a year business. with over 2000 interviews. He’s the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the magic happens at EOFire.com! Fire Nation (EOFire) John’s best advice about approaching the customer Number one, you need to know who your perfect customer is, the ideal customer, your avatar. Once you know who that person is, you can start creating free valuable, and consisting content for that person. Then you want to make sure you are getting it in front of them, so you have to find them and put that content in front of them. And, of course, they will be attracted to that content because you are creating it for them specifically. Then, once you have the opportunity to get in front of them, ask them a question, send them an email, newsletter, or a social media message, you have to ask: What are you struggling with? Then you can start to understand your ideal customers, what their pain points, obstacles, challenges, and struggles are, so then you – the person that, by the way, has been delivering them free value and assisting content, can provide the solution in the form of a product, a service or a community. You are not just somebody pitching them something; you are somebody that already provided them value, who they are growing to know, like, and trust, who asked them what they are struggling with, who listened to them when they were telling their pain point, and who now says: ‘Hi, you told me you are struggling with this, here is the solution, and I’d love to offer it.’ That’s the way to approach your customer. Biggest failure with customers This is a big mistake that I made, and it was a big waste of time, energy, effort, and money. It goes back to 2013. Many people said they love my podcast and love to create their podcasts. I wanted to create an entire platform where I would create other people's podcasts for them. I’ll host their shows; I’ll edit their podcast. I’ll make their show notes; I’ll do it all. I called it PodPlatform. Everybody that heard the idea said it’s a great product. I made all the arrangements and invested so luckily it was the perfect number…which quickly let me realize I don’t want to be in this business; I don’t want to edit other people's shows, upload their outro and intro, and host that for them. And I went back to this one person, here is your money back, but this isn’t the kind of business I want. But I wasted so much time, so much energy, and money. And actually, I could say if anybody telling me they want this before I’ll go and creates this and invest so much time and money, let’s have people put money where their mouth is and invest in this product before it exists. And I did that a few months later with Podcaster Paradise, and I had 50 people signed up before we launched, which made me realize that this is something that can actually work. Fast-forward to today, Podcaster’s Paradise has over 3000 members and over 4 Million Dollars in revenue. Biggest success due to the right customer approach Podcaster’s Paradise was a huge success, but I did share it briefly; another one that’s was very successful is “The Freedom Journal” I had it at the back of my mind for a while because my audience kept asking me, “John, how do we set and accomplish goals?” Because this is something, I talk a lot about at EOFire. So I started to create a resource and a guide that will walk people through the setting and accomplish their number one goal in hundred days. I turned that into a Physical full lather golden bust journal and called it “The Freedom Journal.” I wanted to have a proof of concept, so I approached a hand full of people and asked if this were something they would actually want to use, and when people said yes, I offered them to pay ahead 20 Dollars for the product that would be sold for 40 Dollars later. And people wanted to pay for it, and it made me realize this is something that can succeed. So I created the journal, and I launched it through Kickstarter, and we sold it for 453000 Dollars in just 33 days. John’s Key success factor That would be my investment in myself through mentors through masterminds because I didn’t know what I didn’t know, and I didn’t know a lot about podcasting. Still, I knew that if I were willing to invest in myself with the right mentor and surround myself with the right people via mastermind, I would give myself the best opportunity to succeed. People that are not willing to invest both financially and time-wise are going to have a lot of more challenging roads than the people who are. For me investing in myself with the mentors, with the masterminds, with the communities, and with the conferences has been everything. Chris Brogan Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Chris Brogan Chris best advice about approaching the customer The best advice that I can have for a startup or entrepreneurial person is always designed forward from the customer. To ask what the customer wants at this moment and how can we give them that? How can we deliver something that will be great for a customer? I would take a big piece of paper, real-life paper, and an actual pen or pencil; I would start with a circle in the middle and say this is my customer; how do I get them what they want? And what is my role in it? A business should really look to be helpful first, and they should think in terms of is this simple? Is this smart? And is this sharable? Biggest failure with customers I fail every day! My biggest ones are that every time I try to design from my idea or my arrogance or my ego, I usually fail because I believe that I know best. My biggest specific failure was that I started a bunch of tiny private online communities that I thought everyone would love – healthcare, nonprofits, real-estate end more, and I failed horribly. Every entrepreneur is so intelligent; the experience I have had many times with those people is that they developed a product they know how to create, but they haven’t necessarily set a product that anyone asked for. Biggest success due to the right customer approach I don’t know if I have had my greatest success yet... My most tremendous success will be when thousands of people say, “you’ve changed my business and my life, and I feel like I can do better because I followed what you gave me as advice,” That hasn’t happened in a significant volume yet. I guess I’m still waiting for my parade... Mark Schaefer Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. Mark Schaefer Mark’s best advice about approaching customers I asked a young marketer that wanted my advice on whether he talked with the company’s customers or joined their salespeople? He was already six months in that position and never spoke with a single customer! You should talk with your customers and ask them: What do you love about your business? What do you hate about your business? What keeps you awake at night? How can we serve you better? Biggest failure with a customer It wasn’t necessarily a failure with my customers; it was a failure with me. I don’t enjoy selling and self-promotion. The sales jobs I have had in my career were enterprise sales. It was relationship development, and that’s something I’m good at. The B2B sales process wore me down. There were so many things in my life that were interesting and fun; I couldn’t do it! The lesson is I need help on the sales side. The failure was my own because I didn’t listen to my head and be self-aware like I should have been. Biggest success due to the right customer approach I had a very long career and a lot of stories, but I like to reflect on a more recent one. I have a place on my website where people can sign up for an hour of my time at a very reasonable price. I do that because a lot of people ask to get my advice (for free), and, although I love helping people, if I’ll do that for everyone that asks, it would be the only thing I’d be doing and the only thing I have to sell is my time... The idea was that those serious about their business would be willing to pay this basic payment. And surprisingly, a lot of people signed up. So I get to talk to people from all over the world and all kinds of businesses and help them with their problems. I specifically remember a very successful woman who was handling practice insurance for physicians. A regulatory change has destroyed her business. And she was looking for what to do. She told me she was very sick as a child, and when she grew up, she decided she wanted to help doctors be doctors by assisting them to reduce the time they spend on paperwork. And I advised her to base her unique place on working with doctors and go to her clients, listen to them, and find out how best she can serve them. Within a month, she wrote me an email saying she had rebuilt her business. All this woman needed to do was find an under-served need and find a way to serve them better than everybody else. You have to get out there and ask questions. Mark’s key success factor A key success factor stands from a beautiful piece of advice I got in graduate school, where I had a life-changing opportunity to study under Peter Drucker. He is probably the greatest author and business consultant in history. He said, ‘the key to leadership is not having the right answers; it has the right questions.’ That is such great insight about being successful in business today. To be humble and lead the company to success by listening and helping them find what they are missing. By asking those questions, you can find the opportunity. That’s what I’m good at, and I can see where all the dots connect; I can see how trends come together. I’d love to hear what are your favorite episode?…
![Artwork](/static/images/128pixel.png)
1 Ep. 260 – Lucas Root “The biggest reason that businesses fail is that the founder didn’t have enough money to pay their own bills” 41:38
41:38
나중에 재생
나중에 재생
리스트
좋아요
좋아요41:38![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, who doesn’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring. Most passionate about I launched my consulting company and was really focused on the thing that I got paid for on Wall Street. On Wall Street I was hired to execute the strategies they would come up with and to give them constructive feedback. I've partnered with the NCN university, which has one of the largest MBA programs in the world. They strongly encourage their MBA students to start a business while they're going through the MBA program so that they can test out the things they're learning in the program real-time, live, in their own business. They support them with this program called The Launchpad. Three years ago, I decided, for better or worse, “I'm doing good things here.” So, I started focusing on women entrepreneurs. I found that there are significant barriers to success for women. I wasn't happy with that. Lucas’s career and story I was on Wall Street for 17 years doing mergers and acquisitions. I always had a side project. My first two side hustles were real estate businesses and they were great. My third side hustle was a food blog where I wrote about recipes and food. I shared my passion with the world and it was wildly successful. Once I was satisfied that I knew how to create a marketplace and have people get excited to show up and have that conversation with me, I decided it was time for the next thing, not a side hustle. So, I left Wall Street. Best advice for entrepreneurs To be a successful business owner, you must be able to create a conversation with a marketplace and have people excited to show up and have that conversation with you at its very core. That's what it is to be a business. Get started. Go out, start your idea, bring it to the market. Find a team that believes in you and supports you, and just start doing something. Don't get stuck trying to create some version of perfection just to get started. The biggest reason that businesses fail is not the thing you see in the newspapers. The newspapers are lying to you. The magazines are lying to you. The entrepreneurship books that you're buying from Barnes & Noble are lying to you. The biggest reason that businesses fail is that the founder didn't have enough money to pay their own bills, their rent, their food, their cell phone. The founder didn't have enough money to pay their own bills for at least two years when they started. What can be done about that? Make sure, number one, that you have a plan in place to have your bills paid. Let's be honest: Your business is probably not going to be ready to pay your bills for you in the first two years. The biggest, most critical failure with customers One of my first businesses was a real estate business, as I mentioned. It was amazing. I had a really cool idea. I was a really smart analyst. I found a market where I could invest a certain amount of money and that money would turn into a profitable opportunity very quickly. This doesn't always exist. However, I made two big mistakes with that business. Number one, I went in from an analyst perspective and didn't learn my lesson from this business. I went in because of the profit potential, not because of my passion for the business, not because it was something I loved. Number two, since it was a business that I didn't love, I didn't want to be in it. I didn't want to be in the details. I didn't want to be elbow deep in everything going on in that business. So, I hired a manager early because I just didn't want to be involved in the details. That manager understood what I was doing. He recognized it and saw an opportunity. His opportunity was: “If I'm not paying close attention, he can steal from me.” And he did. He stole from me and it didn't matter. Biggest success with customers Landing the Pokémon company as my client is my greatest success. They're still my largest client. They've been with me the longest. I was re-engineering myself to understand what is valuable, what brings value to the world, and what things I was just carrying along that are not valuable, that are maybe even negative. I was having honest conversations with myself about that. It wasn't just about my job or my passion or my skills; it was also about my entrepreneurship, the businesses that I had built, and the way that I had built. That’s what I bring to entrepreneurs when I work with them as a mentor. Lucas’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? In a very real and physical sense, my wife and I have an internal dialogue every two or three months. We've been together for 15 years, so we know each other very well. It's not about her; it's 100 percent about me. She'll say, “You know what? It's been three months. It's time for you to go climb a mountain.” And this is true. This is what I need. I need to go out into nature. I need to climb a mountain. I need to find someplace where I can be 100 percent alone, the only human for miles, and do it for days—just be with nature and return to the ground, return to the mountain, return to the elements. This is part of how I keep myself connected to the earth, connected to where we come from and what makes it possible for us to be us. [caption id="attachment_5672" align="aligncenter" width="700"] Connecting to the earth - illustration[/caption] The best ways to connect with Lucas Lucas Root's Website Social Media Profiles: Instagram Facebook LinkedIn Twitter Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 259 – The biggest most critical failure with customers 33:18
33:18
나중에 재생
나중에 재생
리스트
좋아요
좋아요33:18![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers. I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing. I invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn’t listen. I listened to another mentor who was a great believer in webinars. On my first webinar, I had 25 participants and not one sale. I had 12 participants and not one deal on the second webinar, and on the third and last webinar, I had 4 participants and not even one sale. You got it right; my webinars were a total failure, and although I tried again two years later, I didn’t manage to use webinars to sell my course. The reason for my failure: I didn’t focus on the one most important challenge of selling my course. Instead, I wasted a lot of energy and time learning how to make webinars. It took me a while, and I found a different successful way to sell my courses. But this was a fundamental lesson for me. In today’s episode, I chose to focus on the stories of six successful entrepreneurs who shared with me the stories of their biggest failures and what they learned from them. Failures are an excellent opportunity to learn. Don’t be afraid to fail; dare to win!! Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand. He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same. He is known as the Copy & Messaging Alchemist. He has been featured in FOX as one of 21 Entrepreneurs You Need to Know About in 2021. He has also been featured in ANLP, Fox, CBS & NBC. Khaled is a professional member of ANLP International CIC, a certified Master of NLP, and holds a degree in Civil Engineering. Before becoming marketing, Khaled worked with traders and professional fund managers, helping them master their mental edge in trading and life. He also had over 15 years of experience as a Project manager, where he managed multi-million dollar projects on 3 continents. Khaled lives with his wife and two kids in Sydney, Australia. Khaled’s biggest, most critical failure with customers One of them was not testing offers before validating them. I worked on a product once that I was perfecting and I didn’t show it to anyone. I didn’t get any feedback. I didn’t ask anyone if they wanted it or not. I worked for about a month on it. When I put it out there, no one even cared about it. The tool was a really big failure. Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world’s top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I’ve asked her to join me today. Toccara’s biggest, most critical failure with customers I have a two-fold failure. The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don’t have the right support team in place. And that’s not a fair thing for us to do because when we do that, we don’t give them the best results or the best client experience with us. We want to be the Four Seasons of ad agencies. The second failure would be taking any client, especially when you’re newer. That was when we failed because we weren’t working with a partner that had everything in place. It was kind of like putting a Ferrari engine in a VW Bug My name is Parham Albadvi . I’m a copywriter and brand strategist serving conscious businesses. I spent my formative years in Iran and moved to Canada eager to work for purpose-driven tech and B2B companies, but soon became disillusioned… I love working with conscious entrepreneurs – people who share my values and vision for the world. Clients that I feel energetically aligned with, and who believe in making profit and impact. That’s why together with my partner, I founded Mocho and Co, the first full-service digital agency exclusively for conscious businesses and disruptors. I’m committed to helping businesses of all sizes realize Fred Kofman’s vision of businesses “conscious of inner and outer worlds… taking into account body, mind and spirit in self, culture, and nature.” But we can’t do it alone. We need a vibrant community of conscious, aligned entrepreneurs – people like you, who know their skills are better served somewhere else… somewhere they haven’t found yet. The biggest, most critical failure with customers I don’t personally view it as a failure, but I do think at the time it was easy to label it as a failure. One that comes to my mind was when I was working at Vidyard. I was doing business development at the time and I noticed that, for a lot of our prospects whom I was reaching out to, I was not getting a high conversion on the outreach. What I noticed was the power of personalization and your approaches—not approaching customers to sell anything, but just approaching them to add value. Value itself will play a big role in your relationship with a potential customer. You need to develop that relationship and build that trust rather than always looking at it as a transactional relationship. Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects. Mark is currently the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America. In 2016, Mark successfully sold EVO Payments International Canada, an end-to-end payment solutions provider and merchant acquirer which he founded in 2009. He guided the company from its inception with one employee to over 200 employees across Canada. Prior to founding EVO, Mark was one of the founding members and president of VersaPay Inc, a payments solutions provider, which was taken public in 2010. Before joining VersaPay, Mark was a founding member of Pivotal Payments, which is now a multi-billion-dollar public company. He helped set the foundation and drive the company’s sales and revenues before his successful exit from the company in 2006. Mark has made several other highly successful investments in various industries such as payments, cryptocurrencies, marketing, nutrition, fitness, and sports. Over the past twenty-five years, he has invested in and consulted for dozens of other ventures, which have resulted in highly positive returns. Mark speaks and travels the world with his wife, Sonya, and their two boys. The biggest, most critical failure with customers Back in 2006, I was fresh off an exit from one of the companies that I was a founder of and that I was able to sell. I was able to sit on millions of dollars. I mistakenly took those millions and plowed them into real estate. I remember exactly where I was in 2008, with the financial collapse. You remember the real estate marketplace. I intelligently, at that time, rolled all of my money. I basically put all my chips on red. It went into a real estate venture in 2007, at the height of the market. The great financial crisis was upon us in 2008. Everything I had was basically out the door. I was on the verge of bankruptcy. I had a colossal failure and depression, anxiety, all that. Brian Fritton is the founder of Havoc Shield, which is a cybersecurity program as a service where he brings the founder’s perspective to cy-bersecurity in an increasingly complicated and risk-filled environment. Brian has built products and led engineering, design, and IT teams at companies with credentials such as Fortune’s 500 Fastest Growing Companies, the Inc. 5000 List, and Entrepreneur’s 100 Most Brilliant Companies. The biggest, most critical failure with customers In businesses in the past, I’ve certainly spent less time than I should have on listening to people whom I want to solve a problem for—understanding how painful the problem that I think I’m solving is for them and what problems they have that are related to it and that may actually be more top of mind for them. Without listening carefully, without interviewing people whom you’re trying to serve, it’s very difficult to build the right thing. And that is how companies die. Tim Cakir is a growth consultant who helps companies, entrepreneurs and students achieve fast and consistent growth. Working with 17 startups to date, some of his best achievements include helping two startups receiving 1.7 million euros in Horizon 2020 funding, increasing MRR of one startup from $80k to $300k in less than 18 months and completing projects such as implementation of OKRs, building company dashboards, rebranding and product launches. In addition to that, Tim’s passion for helping people realize their potential to bring their ideas to life means that he also teaches Bachelor and Masters programs at two universities in Barcelona, ESEI International Business School Barcelona and Geneva Business School. The biggest, most critical failure with customers I’m going to look at the perspective of when we targeted the wrong customers. In one of the businesses, which was the B2B SAS, we had a technology for e-commerce businesses and targeted the wrong segment. We targeted big e-commerce shops. We were closing deals, but it was very slow. I think the biggest mistake that I’ve made was not thinking about different customer segments or testing or experimenting with the messaging to different people. The best ways to connect with Khaled Maziad Khaled's Website The best ways to connect with Toccara Karizma Karizma Marketing – ad agency Toccara Karizma – free marketing resources, marketing blog, consulting, digital courses and more Social Media Profiles: Instagram Facebook Youtube LinkedIn Twitter Resource Links: Klaviyo – my preferred email marketing platform for eCommerce Privy – my preferred conversion rate optimization and list building tool for eCommerce The best ways to connect with Parham Albadvi Parham's Website Social Media Profiles: Instagram The best ways to connect with Mark Lachance Mark's Website Book Website The Lucky Quiz Website Social Media Profiles: Instagram The best ways to connect with Brian Fritton Brian's Website The best ways to connect with Tim Cakir Tim's Website Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 258 – Robbie Samuels’s best advice: “Don’t create solutions in a vacuum; invite input from your most likely prospects.” 19:51
19:51
나중에 재생
나중에 재생
리스트
좋아요
좋아요19:51![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events. Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor. His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps. Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours. Most passionate about I have multiple tracks in my business. I do one-on-one coaching, group programs, all about helping people build an audience before they try to launch an offer. I also work with my virtual event clients on bringing their events online with less stress and greater participant engagement. What had been somewhat dormant, but is just starting to come back, is working with organizations around their in-person events to help them become more engaging and to really support their participants through what, for many, is their first experience at an in-person event. Robbie’s career and story I spent 15 years organizing fundraising events and doing major gift work. On the side, I started speaking and showing people how to network. I was working with boards of directors and foundations. I did both of those things for about five years. Eventually, I realized that there was a possible career in doing this full-time. In 2015, I left my comfortable and safe career to really see if this thing I'd been doing for five years was going to turn into something. That's when I decided to launch a podcast, which came out a year later. I launched my first book, which today has 191 reviews on Amazon. I then got a chance to do a TEDx. Every year, I had different opportunities. I was well on my way to being an overnight success, 10 years in the making, when everything got upended in March 2020. Best advice for entrepreneurs My second book is called Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List . That subtitle belies the fact that, a lot of times, as entrepreneurs, as experts, we get really excited about some kind of solution, some kind of offer. We get some kind of program offer—an online course app, whatever the modality is. And we rush out to market to tell people about it. The marketplace basically responds with “Who are you? What is this? Nope, I don't need this.” And we're just shocked. I think the better approach would be to not create solutions in a vacuum, but to invite input from your most likely prospects. The biggest, most critical failure with customers I mentioned this in my latest book. When my first book came out, I didn't have a very clear plan for what kind of offer would come from it. But I had a pilot in mind, and I did run a successful pilot. I got great feedback. When I went to sell the next iteration, I created a landing page and took video testimonials and written testimonials from the few people who'd gone through the initial pilot. I had 250 people view the landing page. But they did not contact me to learn more about the program. So, the problem wasn't my ability to get the word out. But in that same span of time, several people reached out to me, asking for other types of services and other types of support. That was when I really started to understand that the packaging wasn't matching. People were seeing me as a resource, but they didn't see the program as a solution. Biggest success with customers In March 2020, when the world hit this big shift, I had been focused solely on in-person, so I really didn't have a way to show up and add value. But I had a skill of bringing people together and I had a desire to do so. The first thing I did was write “Nine Ways to Network in a Pandemic,” and I shared it on the market. It got a pretty good response. One of those ways was to host a Virtual Happy Hour. March 13, 2020 was the first day I hosted a Virtual Happy Hour—which, by the way, I'm still hosting 23 months later. I never charged for that event, but it led to lots of people reaching out to me, asking to pick my brain, to have a coffee chat, to help them with their event, or to do training for them. At that time, I created a pilot of a four-week training program for how to use Zoom effectively online facilitation, virtual event design, and 15 people within a few days, signed up for this $5000 four-week training. After this first session, I announced that the second month was happening. By the third month in a row, I was able to turn it into a certification program. Robbie’s recommendation of a tool Loom It records short videos and is a crown plugin that integrates with Gmail. I've used it to do outreach to prospects who I think are very interested in my programs. Robbie’s one key success factor I was fortunate to get a chance to meet someone who's had a disproportionate impact on my business. That's Dorie Clark. She has been in my corner and had my back as a mentor, as a coach, and as a friend. Robbie’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I actually have a funny story about a mountain. My friend and her dad ran off ahead of me and I just sweated my way up after them. It was a memorable day, I will say, given the full experience of it—being outside on this beautiful day, a hundred-degrees-in-the-shade kind of day. It was very out of character for me, back then in particular, but I think about it for me in business. One mountain and business that I think I'm still really working on is how to carve out time, that's not work, because I love what I do. So, my word of the year is “hobby” because I want to find hobbies that I could be passionate about. That will make it easier to shift my attention from my work to things outside of work. [caption id="attachment_7684" align="aligncenter" width="700"] Illustration[/caption] The best ways to connect with Robbie My Website GIFT Download bonus content at SmallListBigResults.com and CroissantsvsBagels.com Social Media Profiles: LinkedIn Twitter Facebook (my business page) Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 257 – Chris Beall “The number one mistake entrepreneurs make is not trying to sell their product before building it.” 33:34
33:34
나중에 재생
나중에 재생
리스트
좋아요
좋아요33:34![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
For 30 years Chris Beall has led software start-ups as a founder or early-stage developer. He believes the most powerful part of a software system is the human being, and that the value key is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Chris is currently CEO of ConnectAndSell, Inc., based in Silicon Valley, and hosts a podcast at MarketDominanceGuys. Most passionate about What I'm doing now, and I’ve been doing for quite a while, is running a company called It helps companies dominate their markets by leading with the human voice. I've been passionate for a long time about having computers and humans work together in a way that unleashes the strengths of each. Chris’s career and story I was raised out in the desert in Arizona, pretty far away from most people. I was raised by animals—by horses and dogs and cats and goats and all manner of creatures like that. I think that's how I learned how to sell. My first sale ever, where I was successful, was getting a bridle on a horse when I was seven years old. I was very interested in mathematics and the physical sciences. Kerry Wilcox took me aside and said, “I want to let you know something that might change your mind about teaching.” Here I was with this dream of being a teacher. She said to me, “You are an entrepreneur by nature.” “I invest in my former students' companies.” This was all a revelation to me, that she was an angel investor. She said, “You can teach if you want to, but I don't want you to go off into industry, get a job in some field where there's a lot of opportunity.” I reluctantly followed her instructions when I got a job at an NCR computer company in 1979. Sure enough, I was dissatisfied. That led me down a path where, within four years, I was starting my first company. Best advice for entrepreneurs One thing I find that's the number one mistake that entrepreneurs make is that they build the product before they sell the product. I think you should do it the other way around. I highly recommend that any entrepreneur who wants to be a product entrepreneur, especially in B2B, start by having conversations—sales conversations, not survey conversations. If you're not doing it under pressure, you're probably not really doing it. So, try to sell your product before you build it and be serious about it. The biggest, most critical failure with customers I can go back to 1984. The company was called Unison software. Unison was an ERP system before there were ERP systems. So, it was called an MRP II system. It was intended to help primarily manufacturers with their processes around Bilson material and so forth, but it had a complete accounting system in it. The biggest failure was that we could go after two kinds of markets. We had discrete manufacturing folks who put parts together in order to make up a product. And then there was what's called continuous or flow manufacturing. So, there are no parts; there are inputs and outputs and then control conditions and all that kind of stuff. What we failed to do, rather dramatically, was focus on one or the other. We could have done very well. We had impatient investors who drove us down a path that was impossible. It ended up shrinking the software. Biggest success with customers It was in 1998 and I was at a company called Requisite Technology. Requisite had the world's most advanced (at that time) electronic cataloging technology for business to build. First, we had to invent a whole new cataloging technology from scratch, which we managed to do in six weeks. We did it by simplifying and accepting something that everybody said was true, which was that it was impossible to build this kind of technology on top of a convention. The big triumph, the big success, was in focusing on only four customers for the entire year and having only one salesperson. Chris’s recommendation of a tool I'm such a huge believer in the human voice that I think the trick to technology is that it needs to be effective. It needs to help you make human connections and build trust. LinkedIn Sales Navigator is a fabulous technology, but you need to have conversations. The data from ZoomInfo, Cognizant, and Apollo is fabulous. Chris’sone key success factor I am a very, very internally driven person. I'm dissatisfied internally with almost everything. It's kind of driven my career as, I would say, an innovation-oriented entrepreneur. If you're going to innovate, you must have patience because other people are not going to see your innovation as being particularly valuable. Chris’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? You get tons of stories, but I have two that come to mind. It's the story that shaped me. I fell down a mountain when I was 14 years old. I fell on ice and snow and cliffs and stuff for about 800 feet. It took me about three days to walk out and I was fairly damaged. It taught me something, though, which is: You really do have to take only one step at a time. My world changed from seeing things in the distance or summits as something you look at and think about being there and instead saying, “Okay, that's where I want to go. Here's the general idea. Now, what's the next step?” And even if the step hurts or is inconvenient or whatever, go ahead and take that step and then look at the world again from that position. The best way to connect with Chris Chris’s podcast Website Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 256 – Lisa & Deevo: everybody genuinely has at least one superpower that they can share 22:35
22:35
나중에 재생
나중에 재생
리스트
좋아요
좋아요22:35![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Lisa Staff is a master photographer, former fashion model, and expert interior & exterior designer. She has had success at every turn in her entrepreneurial career due to her ability to connect and understand people on all levels. She embodies the metaphor of meeting people where they are and turning their lemons into lemonade. Deevo is a thought leader, photographer, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker, who is fast making his way as an expert in creating digital architecture to help small businesses and entrepreneurs’ brand and market. In 2018, Lisa & Deevo founded Sprout Connectors, a full service creative agency with a focus on social media management and content storytelling. They mix an efficient blend of content savvy with a relentless creative lavishness and depth of imagination to serve up an inspiring brand community. Most passionate about Business-wise, I am running my photography agency, which I've been doing since 2003. About a year and a half ago, Lisa and I partnered and formed a new business called Sprout Connectors. It’s a branding and marketing acceleration agency for small businesses and entrepreneurs. We are also launching some training workshops, working on a TED Talk proposal, and traveling the planet as much as we can, given the closures all over the place. We’re just trying to live our life. Best advice for entrepreneurs First and foremost, as it pertains to your customer perspective, you must develop, if you haven't already, the ability to listen. There’s a fine line between adding your own unique twist and approach to things and melding that metaphorically with what your client wants out of the situation, being able to look at that intuitively and intraoperatively and clearly understanding what their vision is, what their business objective is. At the core of that, you need to be able to read the room and understand that everyone you engage with is uniquely qualified and uniquely different in their own sense. The biggest, most critical failure with customers For me, it's the ego piece. As a business owner. If you can't tell, I'm very firm on my approach to everything. I have very specific ideas about how things should function. And because I've had a decent amount of success in my businesses, I come to the table sometimes thinking that I know the way to do things. That's really just my ego talking. Biggest success with customers The accomplishment is the fact that we've been in business collectively for over 20 years and we've launched a new brand together. In our first year of business, we were already profitable. Being able to pivot into a new business model, adjust that, and have an impact right away with our clients was a big success for me. Still having the understanding and humility that we have a lot of room to grow and being able to do that has been monumental in my business. Lisa & Deevo’s recommendation of a tool I use HoneyBook for my photography business. We use it for onboarding as well. It's CRM and workflow software that you integrate with your back-of-the-house procedures. Contact information, databases, email systems—any way that you communicate with your clients, not only does it enable you to track it and keep an inventory log of your conversations, history, contracts, all that sort of stuff, but it can also integrate with your email system. Lisa & Deevo’s one key success factor My one success factor has been connecting with people everywhere I go. I connect with people whether it's someone delivering food to my door or somebody I've met in a grocery store—just the most random occasions. For me, it’s being curious about people, understanding what makes people think, connecting with people and understanding that everybody comes at something from their own unique perspective. I believe that everybody genuinely has at least one superpower that they can share. It’s about connecting and uncovering that with people. Probably the greatest key to my success is that I know people all over the planet. I have made brilliant connections with people and business enterprises and projects that I've worked on with people just from listening and meeting people genuinely and authentically. Lisa & Deevo’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I've climbed quite a few mountains, not huge mountains, but one of the last ones that I did climb was with my boys in Wales. There were a couple of different ways to get to the top of it. We ended up separating; I went with my one son, while my other son went in a different direction that was a grueling and arduous climb - more dangerous. We brought biscuits and treats and stopped on the way, enjoying the view and having conversations. When we reached the top, we still had plenty of time to spare, and it turned out there was a cafe at the top. So a mountain, for me, in relation to this conversation, is a metaphor for our lives, for our businesses. As you climb the mountain, there are times when you're with people or when you're hiking by yourself. You need to be able to appreciate both of those moments and understand that each one brings some sort of unique delivery to you. It's about being able to appreciate all of those different subtleties and nuances of a mountain. In relation to your business, you have failures, ups and downs, peaks and valleys, all that sort of stuff. How you respond to those peaks and valleys is going to make a difference in how you run your business. [caption id="attachment_7672" align="aligncenter" width="700"] Wales Mountains [/caption] The best ways to connect with Lisa & Deevo Websites Sprout Connectors Lisa Staff Photo Fusion Photography Studio Social Media Profiles: Instagram - Fusion Photog Instagram - Lisa Staff Photo Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 255 – Patrick Parker’s one key success factor is Focus. “Because there’s so much noise going on in the world about what works and what doesn’t work.” 21:42
21:42
나중에 재생
나중에 재생
리스트
좋아요
좋아요21:42![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Patrick B. Parker is an accomplished Tech Executive turned Founder with domestic and international experience in operations, custom software development, multichannel product distribution, and marketing involving both start-up and growth operations. He has bootstrapped companies he founded to millions ($MM) in ARR and has raised venture capital to build out teams, to refine product features and user experiences, and to execute go-to-market (GTM) strategies. Today, his company works with amazing entrepreneurs that are looking to make a major impact within their industry. Thoroughbred Solutions helps clients with everything from business ideation to product/service development to building scalable marketing strategies and everything in between. Most passionate about I'm extremely, deeply involved in Software As A Service. I love technology and Those are definitely my passions, but my purpose is really helping young entrepreneurs and brain builders with building out their businesses—helping to make them successful and to de-risk the process. Patrick’s career and story I was a software architect before launching my own business. Then I started building out entreprise software, web apps, mobile apps, things of that nature. From there, I got into branding business building as well, being involved on the software side. We've gone above and beyond to bring in experts and all of the various functional domains so that we have that expertise in-house. Best advice for entrepreneurs The biggest thing is to just start now. Start having those conversations with people in your target audience. Start understanding what challenges they're facing and then what possible solutions might look like. The biggest, most critical failure with customers We've had one customer, out of several hundred, that has opted to leave and go work somewhere else. The struggles I've had have not been with customers as much as with market conditions. As a serial entrepreneur, starting businesses from a young age, I've failed a lot. It’s been more about being able to bring on capital or manage cashflow—things of that nature. Biggest success with customers I've launched a ton of different ventures. The first one, I launched as a side hustle was a staffing company. I grew it to a million in revenue within the first year. That allowed me to have the seed capital to start my next venture, which was a software development company. That has probably been my greatest success story. My greatest personal success, or the greatest reward, that I see is being able to help my clients and customers realize their dreams. Patrick’s recommendation of a tool CRM HubSpot It helps you track that customer. It helps you create touchpoints around that customer's experience and journey. Patrick’s one key success factor The biggest thing, especially when we're working with clients, is that there's so much noise going on in the world about what works and what doesn't work. We stress to clients that they need to understand that no two entrepreneurial journeys are the same. It's the same for your backstory as it is for your roadmap of where you're going. At SAS Partners, we use proven frameworks to help entrepreneurs focus on the activities that are actually going to add value to their business, especially in the early stages, so they don't waste time on activities or tasks that aren't going to move. Patrick’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? We make a habit of going once or twice a year, hiking and climbing and reaching the summits. It's a great sense of accomplishment when you stare at the wondrous beauty of the great expanse below. It's the same with entrepreneurship. Sometimes the journey looks very different from what you pictured in your mind. And no two entrepreneurs' journeys are the same. Sometimes you reach what you thought was the summit only for it to be a false summit. You have to then go down in order to find the best route forward so that you can continue climbing and ascending and reaching a higher point. It's challenging. It's not for the weak at heart. It’s for people who are voracious and determined, people who have the right mindset to conquer those obstacles to pursue their dreams of reaching the top. [caption id="attachment_5825" align="aligncenter" width="700"] illustration[/caption] The best ways to connect with Patrick My Website Social Media Profiles: LinkedIn Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 254 – Mark Colgan: “It’s one thing to market and sell to people. It’s another thing to actually deliver on the promise that was sold.” 16:36
16:36
나중에 재생
나중에 재생
리스트
좋아요
좋아요16:36![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100’s of SDR’s through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He’s a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark’s career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I’ll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you’ve defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or they didn't have a strategy. Then they would turn around to us and say that they didn't want to work with us anymore because the data wasn’t working – but, really, it wasn't the data. It was their strategies and what they were doing with the data. So, my biggest success was closing that. Mark’s recommendation of a tool Zapier We use Zapier a lot behind the scenes here, whether it's to keep customers updated automatically based on activity or something else that we did recently. We created a tool for customers to use, which is completely made by Zapier. After one of our customers speaks on a podcast, they can go to a form on our website and put in the host name, the podcast name, and one or two topics that they spoke about. They can hit “submit.” Then, within five minutes, they get a Word document or Google document with 36 different messages that they can share on social media, in their email newsletter, or as private messages. Mark’s one key success factor Something I've realized recently is that everything that you want in life is on the other side of fear. And one thing that I have to be very appreciative of to my family is that while I was growing up, they gave me an environment where it was safe to fail. And if things did fail, they provided the support and would be there. Mark’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I've always wanted to climb Mount Kilimanjaro. Africa is an incredible continent. In terms of the metaphorical mountain, for me, at the moment it's introducing and sticking to habits on a consistent basis. I feel like if I can improve the habits that I live by, I can improve many other areas of my life. So, perhaps the next peak is to consistently live in a very healthy and productive way, which will then unlock my energy to get to the next peak. [caption id="attachment_4501" align="aligncenter" width="700"] The full moon rises over Mount Kilimanjaro[/caption] The best ways to connect with Mark Websites Personal Website Speak On Podcasts Yellow O The Product Onboarders Social Media LinkedIn Instagram Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 253 – Michael Unbroken: “You have to be able to separate who you are as a human being, to an extent, from who it is that you are as a business owner.” 24:19
24:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요24:19![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
From homeless to hero, Michael Unbroken, is the Founder of Think Unbroken, best-selling author, award-winning speaker, podcast host, coach, and advocate for adult survivors of childhood. Since 2016, Michael has empowered over 100,000 trauma survivors to get out of The Vortex, learn to love themselves, and become the hero of their own story. Michael has written multiple books including the best seller Think Unbroken: Understanding and Overcoming Childhood Trauma, spoken in over 80 countries, won investments from Undercover Billionaire Grant Cardone, and is on a mission to end Generational Trauma in his lifetime. About Think Unbroken: Our mission is to empower trauma survivors with the tools and curriculum of Think Unbroken to get unstuck, learn to love themselves, get "Out of The Vortex" and reclaim their power. We believe that by creating palatable and practical tools that Trauma Warriors around the world can overcome their past, heal from trauma, and BECOME THE HERO OF THEIR OWN STORY! Most passionate about One of the two biggest things that I'm moving toward right now is having the number one mental health and personal development podcast on the planet. The other biggest goal is to be in the best physical, mental, and emotional shape of my life this year. Michael’s career and story I spent the majority of my childhood being homeless and deeply in poverty. I started doing drugs when I was 12 years old. I was expelled from school when I was 15 years old and I spent a lot. As I headed into my later teen years, I thought about life from the perspective of “What is the solution for poverty? What is the solution for abuse?” “How does somebody really get out of this?” I decided it must be money. So, I made a decision that I would chase money, but do it legally. I started learning skills. I started learning leadership. I started learning how to be productive with my time. I started learning how to manage cash flow and P&Ls and inventories. And I worked for a fast-food restaurant. At 18 and a half, almost 19 years old, I had 52 employees underneath me. So, I started learning about legit business. In a couple of years, I was working for a Fortune 10 company here in America. No high school diploma, no college education. I started making six figures. That just destroyed my life because money is not the solution to your problems. And, in that, one of the most beautiful things happened. I remember I was lying in bed the next day, eating chocolate cake and watching the CrossFit games. And I'm like, “Hold on, something here is not right. There's something really wrong with everything in my life.” I went into the bathroom, looked at myself in the mirror, and asked myself, “What are you willing to do to have the life that you want to have?” And the answer was “no excuses, just results.” It started me on this beautiful journey where now, 11 years later, I am talking to you. That has been a process of healing, of discovery, of therapy and coaching, and education and investing in myself, investing in my community and my businesses. Best advice for entrepreneurs If I were an entrepreneur at the beginning of this, if I rewound my life 15 years, the first thing that I would tell myself is, “You need to learn to be okay asking for money. You need to put yourself in a position where you move through the discomfort of not valuing yourself for what you are. Charge what you are worth.” In that, because it is a trade-off, you have to bring massive value to your customer. You have to take care of them. You have to be their best friend. You have to follow through. You have to do what you say that you're going to do. The biggest, most critical failure with customers When you are dealing with other people, in the beginning, until you understand how to not make business personal, you take everything personally. That's one of the hard parts about the dichotomy of entrepreneurship. You have to be able to separate who you are as a human being, to an extent, from who it is that you are as a business owner. Biggest success with customers I think it's looking at the relationships that you build. I don't look at success from a money standpoint anymore. I think people will often go to that, but I've had money. I've made money. I've lost money. I honestly don't care about money. It matters. Of course, it's a driving factor, but it's not why I do what I do. Success, to me, is the client who comes to me on the very last day of our process together and says, “I have the ability now to go and live my life.” Literally, my greatest success is, every week, with the one-on-one coaching especially, whenever one of my clients comes up to me and we have our last call together and they go, “I got this.” That's what it's about. That's what power is. That's what compassion and success and empathy bring. Michael’s recommendation of a tool CRM You absolutely have to have a customer management tool. It could be a Google spreadsheet. It literally doesn't matter, but you need to know where your customers are coming from. I use an ambassador program called BrandChamp for one of my companies. Probably the most powerful tool in my arsenal is a forms sheet, a sheet in which you can get responses from your customer. You can get their input on your product, where they will give you feedback. Michael’s one key success factor I am not going to stop. Ever, ever. What I mean by that is, when I sit down, I look at my goals. I write my goals down. My mission is very simple with Think Unbroken, with my company, with what I do in the world. That is to end generational trauma in my lifetime through education and information. Michael’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I think about the people who climb mountains, who push themselves, who find a way to accomplish the things that feel seemingly impossible. And the truth is life. Life is very much like a mountain. It feels impassable and it feels unlikely that you could make it to the top, but when you have the right team, the right equipment, the right training, the right mindset, and the right ambition, you will always make it. [caption id="attachment_2801" align="aligncenter" width="624"] illustration[/caption] The best ways to connect with Michael Think Unbroken. #1 On Amazon My Website Social Media Profiles: Instagram @MichaelUnbroken Instagram @ThinkUnbroken Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
![Artwork](/static/images/128pixel.png)
1 Ep. 252 – Robyn Johnson’s best advice: When you’re looking at customer approach, make sure that you’re offering what your customers really want. 21:20
21:20
나중에 재생
나중에 재생
리스트
좋아요
좋아요21:20![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Most passionate about I get to help people who have physical products market those products on Amazon. We have an agency that helps run the ads and does the listings for people. I'm also really passionate about Disney, Star Wars, and my kids. We try to squeeze in as much travel and adventures and board games as we can. Robyn’s career and story I had no intention of doing this. I had no marketing experience about 11-plus years ago. I was working in a church but you don't get paid a lot and my son got sick. There was a moment when they were testing him and I knew that the test was going to cost a certain amount. I took a hundred dollars out of our emergency fund. I can still remember the five twenties in my hand. It felt like a million dollars. We started buying things at garage sales and then reselling them on Craigslist. From that hundred dollars, we built a million-dollar business selling physical products on Amazon. We moved from buying used items to buying things in retail stores to wholesale. I started coaching other high-volume Amazon sellers and we realized what a big problem Amazon was for brands. About five years ago, we started our agency. Now we get to work with brands that are “Shark Tank”-size companies and some publicly traded companies. Best advice for entrepreneurs When you're looking at customer approach, make sure that you're offering what your customers really want. Make sure you're really keyed in to what's going on in your buyer's mind. Don't try to skip steps. Enjoy each moment. The biggest, most critical failure with customers The thing that set us back the most was related to cash flow. I hired somebody who was supposed to manage our cash flow but I wasn't monitoring it well enough and it got us in some trouble. Then it took us quite a long time to get out of it. And it added a lot of stress. It made the business very much not fun for a long period of time. Biggest success with customers The biggest success is when we've gone out of our way to provide off-Amazon connections or use the resources in our network to help other sellers. There was a publicly-traded company that had worked with an agency previously. They're a large company, so they had significant sales on Amazon. By communicating what changes we needed to make and reassessing and changing their approach to their ads on Amazon, we were able to grow their year-over-year sales by 118%. That extra revenue helped them get another round of investment that netted $40 million for the company. Robyn’s recommendation of a tool If you have a physical product, go to your product on Amazon and your competitors' products on Amazon. Look at your website, then review their website and reviews. Copy and paste all of them in Google Word Cloud. Robyn’s one key success factor My key success factor is that I want to always learn more. We set a goal as a company and then we break things down backward, assuming we hit that goal in the future. We work backward to identify what needs to happen today, tomorrow, and next week in order to make that goal predictable and not just a hope or a wish. That has made a big difference in our being able to consistently generate miracles. Robyn’s Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? I love all of the mountains at Disney: Space Mountain, Thunder Mountain, and all of that. When it comes to our entrepreneurial mountain, when I was young, I was like … you know, you see those 18-year-olds who go to a mountain and want to run up and run back as fast as they can. It's about the accomplishment. As I've gotten older and know, honestly, I physically can't run up that mountain quite that way, it has forced me to look at: Where can we take a break? Where am I going to plateau for a moment? But for a moment so that we can regroup, regain our strength, make sure our resources are ready for the next climb? Also, there’s the pacing that I set for my team when I was running up and down that mountain. I was exhausting my team, and it wasn't really fair. When I look back to some of the employees I had at that time period, I feel like I could have done better by them because we did run so fast and so hard for so long. I'm doing the mountain. I'm enjoying the climb more. There are times when we say, “It's rainy, we don't need to climb today. We can stay here for a day, or for six months, to look and make sure we're going up the right path.” [caption id="attachment_5825" align="aligncenter" width="700"] illustration[/caption] The best ways to connect with Robyn My Website Social Media Profiles: Twitter Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ? The 7 initial marketing essentials for entrepreneurs Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media? Yes, take me there…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.