Copywriting Q&A - Round 2

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A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.

[00:50] Question 1: How do I deal with "scope creep" when working for local clients?
[06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy?
[11:20] Question 3: What's your favorite ad campaign of all time?

Links

https://youtu.be/ua5VfCVsDYo Tony Robbins Vintage Infomercial

https://youtu.be/L8nt94LCyqY The Most Interesting Man In The World

The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

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https://rayedwards.com/593

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