#180 Hunter Jones, Carbon Credits: The New Cash Crop for Smart Ranchers

Ranching Reboot

In this episode of Ranching Reboot, host Brian, also known as Red Hills Rancher, engages with Hunter Jones from Grassroots Carbon. They explore Hunter's comprehensive journey in the ranching industry and his pivotal role in the rancher sales team. Key topics include the intricacies of carbon credit brokering, the process for ranchers to qualify, and the benefits of adopting rotational grazing and the Soil Enrichment Program. The discussion highlights technological advancements like Pasture Map Plus that aid pasture management, and significant financial incentives available to ranchers through partnerships with organizations such as Audubon Conservation. Also discussed are major corporate partnerships with firms like Microsoft, Nestle, and Shopify, which underscore the real-world impact and success of sustainable practices in ranching. Stay tuned for information on upcoming conferences and events featuring Grassroots Carbon.

00:00 Introduction and Welcoming Hunter Jones

00:17 Hunter's Background and Journey

03:36 Working with Grassroots Carbon

05:00 Understanding Grassroots Carbon

06:08 Eligibility for Grassroots Carbon Programs

08:01 Soil Enrichment Program Details

11:06 Carbon Storage and Tillage Restrictions

12:43 Importance of Monitoring and Documentation

14:20 Mapping and Soil Sampling Process

32:46 Fire Management and Carbon Storage

47:28 Understanding Payment Structures

48:17 Revenue Sharing and Costs

51:21 Carbon Credit Pricing and Market Trends

52:57 Imaginary Ranch Example

56:12 Yearly Payment Breakdown

01:00:40 Buffer Release and Insurance

01:04:55 Carbon Credit Buyers and Partnerships

01:12:48 Pasture Map Plus Overview

01:26:34 Final Thoughts and Contact Information

#RanchingReboot #SustainableRanching #CarbonCredits #GrassrootsCarbon

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