Ben Beeching on Why Your Social Media Matters in Your MarTech Stack

Radically Transparent

Meet Mega International's Senior EMEA Marketing, Ben Beeching.

You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance. But have you ever wondered how their marketing team is able to build compelling customer journeys that impact pipeline and speak so accurately to their buyer personas?

Let’s not sugarcoat it.

Every single B2B marketer is currently overwhelmed by the amount of potential marketing technology tools at their disposal. Moreover, when you’ve selected the right technology to include in your matech stack, how do you know which sets of data to rely on to make informed decisions? What technology plays nicely together?

Are you using the right social media management solutions to increase the impact of your organization’s social media campaigns on the business?

In this episode of the Radically Transparent podcast, Ben and Jen tackle what goes into producing the right content across different channels and stages of the funnel to build trust with buyers. Ben opens up about why it’s so easy to lose the humanization aspect in marketing – and what B2B marketers can learn from their B2C counterparts when it comes to connecting with customers.

Ben even explains how he is using social data to make informed decisions and impact the buyer journey, along with the rest of the technology in his martech stack.

An episode not to be missed if you’ve ever found yourself questioning how to use social media to build personas and help take buyers down the funnel.