Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Explore how the social construct of race and racial oppression operates at multiple levels with a rotating focus on different social systems. Connect with Austin-area justice movement organizers and everyday people with relevant lived experience to lay out historical context, current affairs, and creative possibilities for a liberated future.
Explore how the social construct of race and racial oppression operates at multiple levels with a rotating focus on different social systems. Connect with Austin-area justice movement organizers and everyday people with relevant lived experience to lay out historical context, current affairs, and creative possibilities for a liberated future.
This episode revolves around the intersections of poetry, creative expression, identity, and racial justice. 2024 Texas State Poet Laureate and Founder and Executive Director of Torch Literary Arts Amanda Johnston highlights the importance of supporting Black women writers and amplifying their voices. The discussion also covers the significance of poetry in reaching and awakening individuals, particularly in the context of social justice and racial inequality. Amanda emphasizes the importance of language, rhythm, and traditional poetic devices in creating powerful connections between the reader and the poem. Listener Invitations: • Attend Torch Literary Arts retreat attendees’ public reading on July 25th at The Carver Museum. • Support Torch Literary Arts and Amanda Johnston's work by donating, attending events, sharing their information on social media. • Torch Literary Arts is searching for a permanent home/office space in Austin. https://www.amandajohnston.com/ https://www.torchliteraryarts.org/…
In this conversation, Stacie Freasier and Fatima Mann discuss topics of healing, liberation, and the intersection of activism and wellness. They explore the importance of self-care and taking care of one's own well-being in order to effectively engage in social justice work. They also touch on the power of ancestral knowledge and the need to create policies and systems that prioritize love, healing, and collective well-being. The conversation emphasizes the importance of listening to and centering the voices and needs of marginalized communities. In this conversation, they touch on the connection between the Black liberation and Palestinian liberation movements, emphasize the importance of self-care and not burning out in the fight for liberation, and highlight the significance of consent, mindfulness, and breathwork in creating a more compassionate and connected world.…
This episode explores the topics of racism, grief, loss, and social justice. Guest Tyra Clark discusses her deep roots in Austin and her experiences with racism and displacement. She also discusses the importance of addressing racial trauma and the impact of racism on mental and behavioral health. Tyra introduces the Change Grief Project, a community-based initiative aimed at changing the way we talk about and approach grief. Change Grief aims to create healing conversations and support groups for individuals experiencing grief. The project includes a portrait spotlight series, a docu-series, and community activations. Change Grief is supported by the City of Austin Economic Development Elevate Program and the African American Cultural Heritage Facility.…
Stacie Freasier and Maggie Luna, Executive Director of the Texas Harm Reduction Alliance, discuss the systemic failures and challenges faced by individuals affected by addiction, incarceration, and the criminal justice system. Maggie shares her personal experiences of being failed by various systems, including the education system, law enforcement, housing, and healthcare. She highlights the disparities and injustices she encountered, particularly as a person of color. The conversation emphasizes the importance of giving voice to marginalized communities and working towards justice and equity. The conversation touched on the importance of keeping families together and supporting them to create safer communities; the co-opting of movements by white people and the need for cross-racial solidarity and awareness of privilege; and various organizations and initiatives working towards housing advocacy, harm reduction, and supporting system-impacted families.…
Guests: Meme Styles, President and Founder and Julianne Hanckel, Board President of Measure ; Brandie Meister, Mindfulness and Wellness Coach and Co-Founder of Real Queens Fix Each Other's Crowns Topics: Equitable Evaluation / Mental Health and Anti-racist Work Policies Original Air Date: 06.21.2023 on KOOP Community Radio 91.7 FM in Austin, Texas…
Guests: Meme Styles, President and Founder of Measure and Julianne Hanckel, President of the Board of Directors of Measure Topic: Equitable Evaluation Original Air Date: 05.22.2023 on KOOP Community Radio 91.7 FM in Austin, Texas
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