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Ep 10. Neuromarketing (ft. Matt Johnson)
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on July 10, 2022 01:10 (). Last successful fetch was on February 27, 2022 08:03 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 266000475 series 2730743
Sarah Bowen and Merle van den Akker interview Matt Johnson on how behavioural science is applied to marketing, and the domain of neuromarketing. Matt Johnson is the Professor of Consumer Neuroscience & Neuromarketing at Hult International Business School. His research specializes in the application of neuroscience and psychology to the business world. Matt is also co-founder of the Neuromarketing Blog, PopNeuro and co-author of the neuromarketing book Blindsight.
Finding Matt:
Twitter: https://twitter.com/mattjohnsonisme?lang=en
Linkedin: https://www.linkedin.com/in/mattjohnsonisme/
Website: https://www.popneuro.com/
Matt’s new book (!) "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains": https://www.amazon.co.uk/dp/1950665062/ref=cm_sw_r_tw_dp_U_x_uBC8EbC9DGZAC
Links mentioned:
Phineas Gage: https://en.wikipedia.org/wiki/Phineas_Gage
Neuroscience applied to movie trailers: https://phys.org/news/2017-03-neuroscience-technique-office.html
Font designed to be difficult to read: https://sansforgetica.rmit/
The effect of wine price on experience and enjoyment: https://money.com/expensive-price-tag-cheap-wine-brain-placebo-effect/
Coke vs. Pepsi: https://medium.com/@neurosensum/the-pepsi-challenge-how-neuroscience-discovered-the-hidden-truth-e5da7997f046
Diana Tamir (Princeton): https://psych.princeton.edu/person/diana-tamir
Alan Watts speech “Being God”: https://sanjindumisic.com/alan-watts-on-being-god-transcript-of-the-question-and-answers/
Reading list:
Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know verbal reports on mental processes. Psychological Review, 84(3), 231. https://deepblue.lib.umich.edu/bitstream/handle/2027.42/92167/TellingMoreThanWeCanKnow.pdf
Gregory S. Berns, Sara E. Moore. A neural predictor of cultural popularity. Journal of Consumer Psychology, 2011; DOI: 10.1016/j.jcps.2011.05.001 https://pdfs.semanticscholar.org/945d/f58719cd8c5ae7a0d308c672f5af5951168e.pdf
Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of cognitive neuroscience, 20(3), 470-477.
McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., & Montague, P.R. (2004). Neural correlates of behavioural preference for culturally familiar drinks. Neuron, 44, 379-387.
Vecchiato, G., et al. (2011). On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience, 1-12.
Garvey, A. M., Germann, F., & Bolton, L. E. (2016). Performance brand placebos: How brands improve performance and consumers take the credit. Journal of Consumer Research, 42(6), 931-951.
Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/) Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/
84 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on July 10, 2022 01:10 (). Last successful fetch was on February 27, 2022 08:03 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 266000475 series 2730743
Sarah Bowen and Merle van den Akker interview Matt Johnson on how behavioural science is applied to marketing, and the domain of neuromarketing. Matt Johnson is the Professor of Consumer Neuroscience & Neuromarketing at Hult International Business School. His research specializes in the application of neuroscience and psychology to the business world. Matt is also co-founder of the Neuromarketing Blog, PopNeuro and co-author of the neuromarketing book Blindsight.
Finding Matt:
Twitter: https://twitter.com/mattjohnsonisme?lang=en
Linkedin: https://www.linkedin.com/in/mattjohnsonisme/
Website: https://www.popneuro.com/
Matt’s new book (!) "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains": https://www.amazon.co.uk/dp/1950665062/ref=cm_sw_r_tw_dp_U_x_uBC8EbC9DGZAC
Links mentioned:
Phineas Gage: https://en.wikipedia.org/wiki/Phineas_Gage
Neuroscience applied to movie trailers: https://phys.org/news/2017-03-neuroscience-technique-office.html
Font designed to be difficult to read: https://sansforgetica.rmit/
The effect of wine price on experience and enjoyment: https://money.com/expensive-price-tag-cheap-wine-brain-placebo-effect/
Coke vs. Pepsi: https://medium.com/@neurosensum/the-pepsi-challenge-how-neuroscience-discovered-the-hidden-truth-e5da7997f046
Diana Tamir (Princeton): https://psych.princeton.edu/person/diana-tamir
Alan Watts speech “Being God”: https://sanjindumisic.com/alan-watts-on-being-god-transcript-of-the-question-and-answers/
Reading list:
Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know verbal reports on mental processes. Psychological Review, 84(3), 231. https://deepblue.lib.umich.edu/bitstream/handle/2027.42/92167/TellingMoreThanWeCanKnow.pdf
Gregory S. Berns, Sara E. Moore. A neural predictor of cultural popularity. Journal of Consumer Psychology, 2011; DOI: 10.1016/j.jcps.2011.05.001 https://pdfs.semanticscholar.org/945d/f58719cd8c5ae7a0d308c672f5af5951168e.pdf
Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of cognitive neuroscience, 20(3), 470-477.
McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., & Montague, P.R. (2004). Neural correlates of behavioural preference for culturally familiar drinks. Neuron, 44, 379-387.
Vecchiato, G., et al. (2011). On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience, 1-12.
Garvey, A. M., Germann, F., & Bolton, L. E. (2016). Performance brand placebos: How brands improve performance and consumers take the credit. Journal of Consumer Research, 42(6), 931-951.
Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/) Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/
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