The secret to excellent client-agency relationships with Grace Whitman, Senior Brand Director @ P&G

Question Everything

Secret’s out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered.

Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No is our whoa work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set.

Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native’s retail launch efforts and left her stamp on Old Spice.

Between astute marketing insights, prepare to catch some antics – including Grace’s choir career, her Yagoot FOMO, and her fascination with death. This is a can’t-miss episode.

Why the best briefs often take 5 months to create – and the consequences of rushing the process.

What P&G looks for in an agency and what totally turns them off.

Why it pains your client to give executional feedback and how to avoid it.

Why your brief should be like a contract that agencies and clients both sign.

Why the most successful people are the ones who ask the questions everyone’s thinking.

How small shifts in language can make a brief endlessly more inspiring.

Why giving your agency internal political context can set them up for success.

What DTC brands have to learn from legacy brands and vice versa.

Why Cincinnati’s startup scene is one of the best.

Connect with Grace on LinkedIn here.

If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here.