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The One on How Customer Centricity supports Growth, Efficiency and Innovation
Manage episode 322315200 series 3324905
PwC Luxembourg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 PwC Luxembourg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The concept of the Experience Economy was first used by B. Joseph Pine II and James H. Gilmore in an article in 1998. While it has been around for a while, it is in the last five years that customer centricity and "everything UX" have seen a true takeoff. While few can challenge the fact that good design centered in the user/customer supports successful innovation, does it also support operational efficiency? How can design, sometimes considered a “nonessential matter” in business, support growth?
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