PTE #27 - Mastering Personal Branding For Sales: Insights from Brandon Lee

Pushing The Envelope

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In this episode of "Pushing the Envelope," host James Gilman welcomes Brandon Lee, founder of Fist Bump and co-host of "Mastering Modern Selling."
They discuss Brandon's journey from launching startups to becoming a leader in leveraging LinkedIn for business growth.
Key topics include the importance of maintaining humanity in sales, the pitfalls of over-relying on automation, and practical strategies for building genuine relationships online.
The conversation provides valuable insights for creating a successful sales pipeline, enhancing personal and company brands, and retaining top talent by fostering meaningful connections.

Key Points

Blending Technology and Humanity in Business

Brandon emphasizes that while technology can enhance business processes, it's crucial to maintain human elements. He notes, "Technology should support the human, helping them be more efficient without removing humanity from our communication."

Leading and Inspiring Teams

Effective leadership is about inspiring and respecting team members. Brandon shares, "Respect is key. You can't get respect if you don't give it."

Balancing Family and Career

Brandon discusses the challenges of balancing a demanding career with family life. He advises, "When I'm home, I give my family my full attention. There's grace when I'm busy because I've been present when it matters."

Standing Out in the Market

In a crowded marketplace, authenticity is vital. Brandon highlights, "The riches are in the niches. The more authentic you are, the more you attract your ideal audience."

Importance of Continuous Innovation

Brandon encourages businesses to embrace innovation, stating, "If we're not focused on innovation, the world's going to pass us by quickly."

Brandon Lee shares his journey and insights on integrating technology with human touch, leading teams with respect, balancing family and career, and the importance of authenticity and innovation in business.
His advice is particularly valuable for those looking to enhance their sales strategies and build meaningful connections.

Remember, keep learning, thriving and pushing the envelope!

This Show is sponsored by Perimeter Office Products

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