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S01E01 - On brand equity
Manage episode 366102551 series 3482964
Puck Creations에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Puck Creations 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.
Brand equity talking points
- What is brand equity?
- Brand equity and brand awareness
- Brand equity stages
- Why does brand equity matter?
- Positive brand equity benefits
- Positive brand equity examples
- How to measure brand equity
- Build your brand equity
- Work with Puck Creations
Click brand equity to read along with the article.
A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg
3 에피소드
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