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Mastering Content Marketing in the AI Era: What every professional needs to know!
Manage episode 398534151 series 2978256
Dr. Charles Handler에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Charles Handler 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mary Ellen Slayter: "AI is a race to the middle. Generative AI content is, by my definition, mediocre."
In this episode I take a bit of a departure from the world of hiring to talk with my long time friend, Mary Ellen Slayter, the founder of Reputation Capital, a top notch digital content marketing firm.
Don’t be afraid of the fact that we do not talk about hiring. In this day and age creating great content is a critical skill for any professional, so don’t miss this opportunity to learn from the best!
Mary Ellen and I have a ton of fun exploring the evolving landscape of content marketing in the age of AI. Mary Ellen, with her rich background in journalism and content marketing, delves into how AI tools like ChatGPT are impacting content creation and thought leadership. Mary Ellen discusses the shift in content marketing strategies, the role of AI in generating and refining content, and the challenges of maintaining originality and quality in an AI-saturated environment.
The conversation also touches upon the importance of human creativity and critical thinking in the face of AI-generated content. Mary Ellen emphasizes the need for thought leadership that provokes public debate and reflection. The discussion further explores the use of AI in various stages of content creation, from ideation to final output, and how professionals can leverage AI without losing their unique voice and perspective.
Key Takeaways:
AI's impact on content creation and the challenge of maintaining originality.The importance of human oversight in AI-generated content to ensure quality.Strategies for effective thought leadership in an AI-dominated landscape.
Practical tips for using AI tools in content marketing without compromising uniqueness.The evolving role of content creators and marketers in the era of AI and automation.
Listeners will gain valuable insights into the integration of AI in content marketing, strategies for maintaining authenticity, and the future of thought leadership in the digital age.
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In this episode I take a bit of a departure from the world of hiring to talk with my long time friend, Mary Ellen Slayter, the founder of Reputation Capital, a top notch digital content marketing firm.
Don’t be afraid of the fact that we do not talk about hiring. In this day and age creating great content is a critical skill for any professional, so don’t miss this opportunity to learn from the best!
Mary Ellen and I have a ton of fun exploring the evolving landscape of content marketing in the age of AI. Mary Ellen, with her rich background in journalism and content marketing, delves into how AI tools like ChatGPT are impacting content creation and thought leadership. Mary Ellen discusses the shift in content marketing strategies, the role of AI in generating and refining content, and the challenges of maintaining originality and quality in an AI-saturated environment.
The conversation also touches upon the importance of human creativity and critical thinking in the face of AI-generated content. Mary Ellen emphasizes the need for thought leadership that provokes public debate and reflection. The discussion further explores the use of AI in various stages of content creation, from ideation to final output, and how professionals can leverage AI without losing their unique voice and perspective.
Key Takeaways:
AI's impact on content creation and the challenge of maintaining originality.The importance of human oversight in AI-generated content to ensure quality.Strategies for effective thought leadership in an AI-dominated landscape.
Practical tips for using AI tools in content marketing without compromising uniqueness.The evolving role of content creators and marketers in the era of AI and automation.
Listeners will gain valuable insights into the integration of AI in content marketing, strategies for maintaining authenticity, and the future of thought leadership in the digital age.
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