Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.

Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.

Whether you're just starting out or scaling up, you'll find:

• Honest conversations about what it really takes to grow a private practice
• Ethical marketing tips that won’t make you want to hide under a blanket
• Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
• Practical strategies for content, visibility, niching, and staying booked
• And the occasional pep talk when you're wondering if you should just become a florist instead

If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.

Pull up a chair. Let’s build a private practice that fits you.