Prospects Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prospects Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Prospects Live Dynasty Podcast Episode _41 - Dynasty Startup Strategy
Manage episode 457660432 series 2441634
Prospects Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prospects Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tom Gates and Greg Hoogkamp talk about the recently completed major league portion of the Prospects Live Dynasty startup. In this episode they go over their strategy and how well they executed it, how they feel about their teams, trends in the draft and how they reacted to them and their feedback on picks they think could provide good value and picks they probably could have waited on.
Opening: Remembering Rickey Henderson
MLB/MiLB news (Tucker trade, Bellinger trade, Devin Williams trade and more)
PLive news
PLive Dynasty startup general conversation
First five rounds, strategy and execution discussion
Rounds 6-10, team balance and construction43:41...Draft trends and adjustments
How to value injured players/players coming off surgery
Picks we think can provide good value/picks we think we could have waited on
Favorite picks after Round 25
Final thoughts
…
continue reading
Opening: Remembering Rickey Henderson
MLB/MiLB news (Tucker trade, Bellinger trade, Devin Williams trade and more)
PLive news
PLive Dynasty startup general conversation
First five rounds, strategy and execution discussion
Rounds 6-10, team balance and construction43:41...Draft trends and adjustments
How to value injured players/players coming off surgery
Picks we think can provide good value/picks we think we could have waited on
Favorite picks after Round 25
Final thoughts
550 에피소드
Manage episode 457660432 series 2441634
Prospects Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prospects Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tom Gates and Greg Hoogkamp talk about the recently completed major league portion of the Prospects Live Dynasty startup. In this episode they go over their strategy and how well they executed it, how they feel about their teams, trends in the draft and how they reacted to them and their feedback on picks they think could provide good value and picks they probably could have waited on.
Opening: Remembering Rickey Henderson
MLB/MiLB news (Tucker trade, Bellinger trade, Devin Williams trade and more)
PLive news
PLive Dynasty startup general conversation
First five rounds, strategy and execution discussion
Rounds 6-10, team balance and construction43:41...Draft trends and adjustments
How to value injured players/players coming off surgery
Picks we think can provide good value/picks we think we could have waited on
Favorite picks after Round 25
Final thoughts
…
continue reading
Opening: Remembering Rickey Henderson
MLB/MiLB news (Tucker trade, Bellinger trade, Devin Williams trade and more)
PLive news
PLive Dynasty startup general conversation
First five rounds, strategy and execution discussion
Rounds 6-10, team balance and construction43:41...Draft trends and adjustments
How to value injured players/players coming off surgery
Picks we think can provide good value/picks we think we could have waited on
Favorite picks after Round 25
Final thoughts
550 에피소드
모든 에피소드
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Prospects Live Podcast
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1 Dynasty Podcast Episode _50 Hot Stove Recap with Mike Ferrin 1:02:59
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Greg (@greghoogkamp) is joined by MLB Network Radio host Mike Ferrin (@mike_ferrin) to recap the offseason and look forward to the 2025 season. Mike highlights which transactions will move the needle and some players who he thinks will be impactful in their new roles/homes. Mike's journey to becoming a radio host and play by play announcer MLB News What's going on with Prospects Live NL East NL Central NL West AL East AL Central AL West Triple-A parks/NCAA first weekend observations Please rate and review if you enjoy our podcast!…
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Prospects Live Podcast
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Join Greg (@greghoogkamp), Drew (@drewisokay) and Taylor (@dynastypickups) as they break down the position of Outfield for dynasty. It's star-studded and deep and you can any type of player you want from it. The boys talk about their favorite outfielder of all time, news around MLB and MiLB, Prospects Live and overrated, underrated and sleeper outfielders (MLB and MiLB). Check out the corresponding article that features the top 200 Dynasty OF and top 100 Prospect OF on our Patreon. Favorite OF of all time News around MLB/MiLB/NCAA What's new with PLive? State of Outfield in Dynasty 1-15 Discussion 16-30 Discussion Underrated Outfielders Overrated Outfielders Sleeper Outfielders 1-10 Prospects Discussion 11-20 Prospects Discussion Underrated Prospects Overrated Prospects Sleeper Prospects…
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Prospects Live Podcast
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1 Dynasty Baseball Pickups: Ep 81 - NL West Preview/Dynasty Buys 1:59:03
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and finish their divisional preview series with the NL West. They break down each roster and highlight their favorite MLB and MILB dynasty buys and answer a listener question about Demetrio Crisantes. Topics Discussed: Recent News and Transactions - 4:21 Arizona Diamondbacks (Dynasty Buys: Alek Thomas, Pavin Smith, JD Dix, Tommy Troy ) - 26:28 Colorado Rockies (Dynasty Buys: Jordan Beck, Ryan McMahon, Cole Carrigg, Robert Calaz) - 45:09 Los Angeles Dodgers (Dynasty Buys: Andy Pages, Tommy Edman, Joendry Vargas, Emil Morales) - 58:03 San Diego Padres (Dynasty Buys: Xander Bogaerts, Jackson Merrill, Cobb Hightower, Kash Mayfield) - 1:14:41 San Francisco Giants (Dynasty Buys: Hayden Birdsong, Luis Matos, Jhonny Level, Joe Whitman) - 1:33:31 Standings Predictions - 1:51:07 Listener Question - 1:52:27 *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast* Consider subscribing to the Patreon (https://www.patreon.com/prospectslive), starting at just $5 a month, to get access to amazing tools and content such as: PLive+ Peak Projections Top 1300 Dynasty Rankings (with Auction Values and League Analyzer) Top 600 Prospect Rankings Open Universe Ranks Trade Analyzer and Trade Matchmaker FYPD ADP Top 20 team scouting reports with added fantasy context Daily sheets (including for Spring Training and College) Private discord channels for tier 70 and up. Additional written and audio content, including more from us!…
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Prospects Live Podcast
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In his hosting debut, Dynasty Team member Tom Gates (@tagates99) chats with Dynasty Lead Greg Hoogkamp (@greghoogkamp) about Dynasty Shortstop. This is the gem of all the positions; you have many of the superstars residing at this position (Bobby, Elly, Gunnar and more!) plus the depth is very strong as well. There is also more talent coming from the minor leagues with some elite prospects knocking on the door. Stock your team full of these guys, you will not be disappointed! Opening (Favorite SS of all time, MLB/MiLB news, PLive news Shortstop overview/Top 10 Shortstop Underrated/Overrated/Sleeper Dynasty Shortstop Top 10 Shortstop Prospects Underrated/Overrated/Sleeping Prospect Shortstop…
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Prospects Live Podcast
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1 Dynasty Baseball Pickups: Ep 80 - NL Central Preview/Dynasty Buys 1:58:08
1:58:08
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and continue their divisional preview series with the NL Central. They break down each roster and highlight their favorite MLB and MILB dynasty buys. Topics Discussed: Recent News and Transactions - 2:25 Chicago Cubs (Dynasty Buys: Ben Brown, Matt Shaw, Cole Mathis, Angel Cepeda) - 15:11 Cincinnati Reds (Dynasty Buys: Christian Encarnacion-Strand, Tyler Stephenson, Tyson Lewis, Sal Stewart) - 32:42 Milwaukee Brewers (Dynasty Buys: Aaron Ashby, Rhys Hoskins, Jose Anderson, Josh Knoth) - 50:25 Pittsburgh Pirates (Dynasty Buys: Henry Davis, Nick Gonzales, Jhonny Severino, Levi Sterling) - 1:09:46 St. Louis Cardinals (Dynasty Buys: Ivan Herrera, Jordan Walker, Chen-Wei Lin, Yairo Padilla) - 1:30:48 Standings Predictions - 1:54:58 *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast*…
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Prospects Live Podcast
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Our fourth dynasty positional preview is third base! Greg Hoogkamp (@greghoogkamp) is joined by fellow Dynasty team member Kyle Sonntag (sonny_108) to go over the Hot Corner. They cover some names from our top 10, some underrated, overrated and sleepers and also some prospects to buy, sell or stash away. The article version including our top 60 for Dynasty and top 30 prospects complete with sleepers is on our Patreon. Topics discussed: Favorite Third Basemen MLB/MiLB news What’s going on at PLive? Third Base overview Top 10 3B Underrated 3B Overrated 3B Sleeper 3B Top 10 3B Prospects Overrated 3B prospects Underrated 3B prospects Sleeper Prospect Overall thoughts/Closing…
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Prospects Live Podcast
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1 Dynasty Baseball Pickups: Ep 79 - NL East Preview/Dynasty Buys 1:46:25
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and continue their divisional preview series with the NL East. They break down each roster and highlight their favorite MLB and MILB dynasty buys. Topics Discussed: Recent News and Transactions - 3:44 Atlanta Braves (Dynasty Buys: Grant Holmes, Sean Murphy, JR Ritchie, Drue Hackenberg) - 20:23 Miami Marlins (Dynasty Buys: Jesus Tinoco, Ryan Weathers, Jared Serna, Robby Snelling) - 38:25 New York Mets (Dynasty Buys: Ronny Mauricio, Francisco Alvarez, Nate Dohm, Carson Benge) - 55:22 Philadelphia Phillies (Dynasty Buys: Brandon Marsh, Jesus Luzardo, Dante Nori, Carson DeMartini) - 1:10:42 Washington Nationals (Dynasty Buys: DJ Herz, Dylan Crews, Luke Dickerson, Jarlin Susana) - 1:27:01 Standings Predictions - 1:44:10 *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast*…
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Prospects Live Podcast
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Dynasty team lead Greg is joined by Ryan as they take a peek into the second base rankings and discuss some risers, fallers and some sleepers throughout the major leagues and minors. They of course had to hit on some of the recent news around the world in major league baseball including Paul Skenes Debut Patch being pulled and Junior Caminero's monstrous homerun to bring home the winter league title. Also discussed some recent transactions and a brief chat about the recent non-roster invitees to Spring Training. To skip past the witty banter and get straight to the second base talk fast-forward to 19:00…
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Prospects Live Podcast
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1 Dynasty Baseball Pickups: Ep 78 - AL West Preview/Dynasty Buys 1:44:44
1:44:44
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and continue their divisional preview series with the AL West. They break down each roster and highlight their favorite MLB and MILB dynasty buys. Topics Discussed Recent News and Transactions - 4:31 Athletics - 22:08 Houston Astros - 42:59 Los Angeles Angels - 1:01:13 Seattle Mariners - 1:17:38 Texas Rangers - 1:30:10 Standings Predictions - 1:41:45 *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast*…
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Prospects Live Podcast
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1 Dynasty Podcast Episode _45 - 2025 First Base Preview 1:07:40
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In the second episode of Prospects Live positional series breakdowns, Tom (@tagates99) and Greg (@greghoogkamp) discuss the First Base position, it's depth, overrated and underrated players, sleepers and prospects. It's an important position to get production from and the top players can carry you when they are going good. There are some prospects that also demand your attention as well. Listen in for some good dynasty discussion. Favorite First Basemen discussion HOF inductions, Roki, Dodgers bullpen signings, Santander to Blue Jays PLive updates (Top 1000, Trade Analyzer, Trade Match Tool, Dynasty Pickups Pod (J15 draft), FYPD ADP article, Organizational Top 20's (Guardians), Stadium Network shows (Cubs/White Sox) First Base assessment, Top 10 Dynasty Overrated, Underrated, Sleepers Top 10 Prospects, Overrated, Underrated, Sleepers Utility Strategy, Top 10…
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Prospects Live Podcast
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1 Dynasty Baseball Pickups: Ep 77 - J15 International Prospect Mock Draft 1:40:12
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and take a break from their division preview series to draft and discuss their favorite prospects of this year's J15 international class. They also discuss where international professionals like Hyeseong Kim and Tomoyuki Sugano are being taken in early FYPDs as well as some non-first year prospects to target during or after FYPD drafts. Topics Discussed Recent News and Transactions - 7:07 Where to draft International Professionals - 17:01 Hyeseong Kim Tomoyuki Sugano J15 International Prospect Draft - 22:09 Josuar De Jesus Gonzalez Yorger Bautista Kevin Alvarez Cris Rodriguez Maykel Coret Elian Pena Dorian Soto Diego Tornes Ayden Johnson Andrew Salas Manny Cedeno Deeper J15 Names - 1:00:44 Kenny Fenelon Raudy Reyes Brailyn Antunez Shotaro Morii Non-First Year Prospects to Target - 1:14:37 Sean Burke Ching-Hsien Ko Caleb Durbin Keyner Benitez Jonathon Long Will Simpson *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast*…
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Prospects Live Podcast
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The minor leagues have had a lot of change take place in recent years and it has had an effect on the game both positively and negatively. Shrinking the number of teams and levels, rule changes and experiments and team development philosophies have all had a huge impact on the product at the major league level. Greg (@greghoogkamp) talks with Matt (mdthomp_plive) and Geoff Pontes (@geoffpontesba) of Baseball America (and former PLive founder) talk about what has taken place and the implications for the game and for dynasty. How Prospects Live came to be 6 years ago Bob Ueker memories and Roki Sasaki update News at PLive State of the Minor Leagues Outlining the changes (league structure, player pay, union, housing etc) Rule changes (pitch clock, shifting, bigger bases, pickoffs/stepoffs), three batter minimum, automatic runner, different baseballs, ABS Challenge system etc How teams use their affiliates for development Pitching development What does the future hold for the Minor Leagues (Diamond Baseball Holdings, MiLB CBA, MiLB Professional Development License) How should dynasty mangers use their minor league systems based on this discussion?…
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Prospects Live Podcast
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1 Dynasty Podcast Episode _43 - 2025 Catcher Preview 1:09:49
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Tom Gates (@tgates99) and Greg Hoogkamp (@greghoogkamp) discuss the catching position and how to maximize value. It's a risky position, but one that has improved immensely over the last few seasons. Listen here for our top 10 dynasty catchers and top ten catching prospects along with overrated, underrated and sleeper options. Our favorite catchers of all time Roki, Jeff Hoffman and other signings PLive News Catching position strategy/positional depth Top 10 discussion The next wave - young catchers on the cusp Underrated catchers Sleeper catcher Top 10 catching prospects Underrated catching prospect Overrated catching prospects Sleeper catching prospect Final thoughts First Base Preview next week!…
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Prospects Live Podcast
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On this episode, Kyle (X:@Sonny_108/BS:@Sonny108) and Taylor (X/BS:@DynastyPickups) discuss the latest transactions and continue their division preview series with the AL Central, including their favorite MLB/MILB dynasty buys for each team. Topics Discussed Recent News and Transactions - 3:22 Chicago White Sox - 24:30 Cleveland Guardians - 48:42 Detroit Tigers - 1:02:11 Kansas City Royals - 1:19:21 Minnesota Twins - 1:28:39 Standings Predictions - 1:39:22 *Send us an email to dynastybaseballpickups@gmail.com to have your question answered on a future episode of the podcast*…
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Prospects Live Podcast
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1 Dynasty Podcast Episode 42 - Thomas Nestico (@TJStats) 1:21:09
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Greg (@greghoogkamp) is joined by special guest (and fellow Canadian) Thomas Nestico (@tjstats) to discuss advanced statistics and his assortment of analytical tools. Thomas gives you his background in baseball, why he started TJStats and his goals for the future. Make sure you subscribe to his work! Origin of TJ Stats Offseason moves/Blue Jays discussion Prospects Live news and notes Analytics Preamble TJStats Tools Most important data points for hitters and pitchers MLB/MiLB trends Bold pitcher predictions TJStuff+ Players we changed our minds on Deeper pitching prospects to watch/Roki Goals for Thomas moving forward/Closing…
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