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EP#10 Daniel Kupka on Harnessing Data-Driven Content for Effective Promotion

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Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Main Takeaways

  • Content promotion is about connecting content to the audience and providing helpful information. More effort should be put into content creation as standing out from the crowd is challenging.
  • Data-driven content requires a process of gathering client information, developing ideas, and seeking client feedback.
  • Hiring a data journalist and a project manager is essential for creating a team for data-driven content. Finding top-notch talent requires evaluating skills beyond resumes, such as personal websites and GitHub profiles.
  • Data-driven content tells a story itself and should connect to broader audience interests. Visual mediums, both static and interactive, play a significant role in communicating the story.
  • Keeping visualizations simple and focused on the story's value is often effective. The key to effective storytelling is starting with the simplest approach and building on top of it.
  • Avoid replicating existing content and aim to add more value than competitors' posts or research reports.
  • Finding the target audience involves analyzing platforms like YouTube or TikTok, identifying journalists who have reported on relevant topics, and reaching out to them with information and data.
  • The quantity of emails sent out and the results obtained depend on the niche, with segmentation between bloggers and journalists and a focus on building relationships with bloggers.
  • Content outreach can benefit from sales outreach techniques, particularly in copywriting and subject line optimization. Learning sales skills, can benefit any business.
  • AI will have a significant impact on content creation, raising the bar for quality and creating a demand for data-driven content. It will also facilitate faster data analysis and scripting.
  • "AI prompter" is a new and emerging role in the content space. Using AI to boost the performance and quality of content, including outreach emails, is becoming common.
  continue reading

17 에피소드

Artwork
icon공유
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 364194969 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Main Takeaways

  • Content promotion is about connecting content to the audience and providing helpful information. More effort should be put into content creation as standing out from the crowd is challenging.
  • Data-driven content requires a process of gathering client information, developing ideas, and seeking client feedback.
  • Hiring a data journalist and a project manager is essential for creating a team for data-driven content. Finding top-notch talent requires evaluating skills beyond resumes, such as personal websites and GitHub profiles.
  • Data-driven content tells a story itself and should connect to broader audience interests. Visual mediums, both static and interactive, play a significant role in communicating the story.
  • Keeping visualizations simple and focused on the story's value is often effective. The key to effective storytelling is starting with the simplest approach and building on top of it.
  • Avoid replicating existing content and aim to add more value than competitors' posts or research reports.
  • Finding the target audience involves analyzing platforms like YouTube or TikTok, identifying journalists who have reported on relevant topics, and reaching out to them with information and data.
  • The quantity of emails sent out and the results obtained depend on the niche, with segmentation between bloggers and journalists and a focus on building relationships with bloggers.
  • Content outreach can benefit from sales outreach techniques, particularly in copywriting and subject line optimization. Learning sales skills, can benefit any business.
  • AI will have a significant impact on content creation, raising the bar for quality and creating a demand for data-driven content. It will also facilitate faster data analysis and scripting.
  • "AI prompter" is a new and emerging role in the content space. Using AI to boost the performance and quality of content, including outreach emails, is becoming common.
  continue reading

17 에피소드

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