Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
La jornada de “Ayudas a la movilidad para la discapacidad visual”, organizada por OK-Systems, Geko Navsat, El Real Patronato sobre Discapacidad y la Universidad Carlos III de Madrid A través del CESyA, tendrá lugar el 3 de Abril de 2014 en las instalaciones del Parque Científico de la Universidad Carlos III de Madrid en Leganés (Madrid). El objetivo de la jornada es propiciar un encuentro entre representantes de empresas, administraciones y organizaciones en el que presentar y debatir sobre necesidades y soluciones tecnológicas disponibles para ayudar a la navegación personal autónoma de personas con discapacidad visual, y recoger la visión y experiencia actual de las entidades que trabajan en este campo. Durante la jornada, se realizarán demostraciones de soluciones tecnologícas basadas en el uso de sonidos 3D, que han sido resultado de los proyectos de investigación ARGUS (co-financiado por la Comisión Europea) y ATAD (desarrollado en el marco de la UC3M y el Centro Español del Subtitulado y la Audiodescripción, del Real Patronato sobre Discapacidad). Dado el aforo limitado de la sesión os agradeceremos nos comuniquéis con antelación vuestro interés en asistir a esta jornada escribiendo a info@navsat.es Programa e instrucciones del evento: http://goo.gl/uD9TSa…
In this first newsletter, we include an introduction to the project ARGUS for those who are new to it and want to know its goals, developments and expected results. For those who already know about the project, there are updates on the status of the project tasks, dissemination activities and short articles on relevant issues. Finally, we want to express our gratitude to all end users involved in the project. Your inputs and cooperation are essential for the success of ARGUS project.…
This second newsletter contains articles showing the progress during the first year of the ARGUS project. During the first six months, the main effort was made in the identification of requirements and design of the system architecture. In the second six months, the most significant effort was made to develop a Preliminary Proof of concept prototype, which was successfully implemented during the summer of 2012 and tested in Paderborn (Germany) in September.…
Sistema asistente personal para guiado de personas con problemas de visión. El objetivo principal de ARGUS es desarrollar herramientas innovadoras que ayuden a personas ciegas o con problemas de visión para moverse autónomamente de modo seguro. Tales herramientas podrían ser usadas también por personas que trabajen en condiciones de baja visibilidad o con riesgos. El primer número del newsletter (boletín) incluye una presentación general del proyecto y los participantes, y artículos describiendo las tareas del proyecto.…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.