64: Kristen Berman - Behavioral Science And Product Growth PRODUCTEA With Leah, Growth & Senior Leadership podcast

Leah Tharin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Leah Tharin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

PRODUCTEA with Leah, Growth & Senior Leadership »
64: Kristen Berman - Behavioral science and product growth

2d ago 55:34

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Summary
Kristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods.
We are exploring the challenges of balancing friction and value in user experiences, the role of context in shaping behavior, and the need to focus on the first day of user onboarding. The concept of getting customers out of their status quo and the various strategies to achieve this, such as offering immediate benefits or making the onboarding process easier.
Takeaways
Traditional research methods, such as interviews, may not accurately predict future behavior.
The environment and user experience can significantly impact user behavior.
The first day of user onboarding is crucial for capturing user attention and driving engagement.
Context and reference points play a significant role in determining pricing and creating value for customers.

Sound Bites
"The psychology of not wanting to be cheated or feel like it's unfair can be pretty universal."
"Your job as a product person is to get me out of my status quo."
"Try to set your team up to do experiments. Starting higher is better because you can always come down if you start lower."
Chapters
00:00 The Psychology of Decision-Making and Product Growth
09:00 The Limitations of Traditional Research Methods
21:02 The Importance of the First Day of User Onboarding
24:16 Understanding the Context and Mindset of Users
27:06 Getting Customers Out of Their Status Quo
35:34 The Importance of Experimentation and Research in Pricing
43:28 Context and Reference Points in Pricing and Value Creation
My Blog / Newsletter: www.leahtharin.com
Linkedin: https://www.linkedin.com/in/leahtharin/
Twitter: https://twitter.com/LeahThar
#productledgrowth

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

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