Product Thinking podcast

Player FM - Internet Radio Done Right

56 subscribers

추가했습니다 four 년 전

Melissa Perri에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melissa Perri 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Biscuits & Jam

1
Shuai Wang’s Journey from China to Charleston 38:30

11일 전38:30

나중에 재생

리스트

38:30

Chef Shuai Wang was the runner-up on the 22nd season of Bravo’s Top Chef and is the force behind two standout restaurants in Charleston, South Carolina—Jackrabbit Filly and King BBQ—where he brings together the flavors of his childhood in Beijing and the spirit of the South in some pretty unforgettable ways. He grew up just a short walk from Tiananmen Square, in a tiny home with no electricity or running water, where his grandmother often cooked over charcoal. Later, in Queens, New York, his mom taught herself to cook—her first dishes were a little salty, but they were always made with love. And somewhere along the way, Shuai learned that cooking wasn’t just about food—it was about taking care of people. After years working in New York kitchens, he made his way to Charleston and started building something that feels entirely his own. Today, we’re talking about how all those experiences come together on the plate, the family stories behind his cooking, and what it’s been like to share that journey on national TV. For more info visit: southernliving.com/biscuitsandjam Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Product Thinking

시리즈 홈•Feed

Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.

314 에피소드

#Business #Melissa Perri #Product Management #Innovation #User Research #Mike Fishbein #How I Built This With Guy Raz #Smartsites #Capital Numbers #Somalia #Produx Labs #The Productivity Institute #Productivity #Product School

Product Thinking

56 subscribers

updated 3일 전

시리즈 홈•Feed

314 에피소드

모든 에피소드

Product Thinking

1
Episode 233: How Linear Builds Tools Developers Actually Want with Nan Yu 42:27

3일 전42:27

나중에 재생

리스트

42:27

Join Melissa Perri as she sits down with Nan Yu, Head of Product at Linear, to explore how Linear is reshaping project management tools for software development. This episode delves into creating seamless user experiences, the evolving role of AI in product management, and the importance of aligning product strategy with company goals. In this engaging conversation, Nan shares insights on how Linear is designed to enhance software development, the strategies for balancing feature requests with strategic development, and the role of AI in reducing administrative burdens for product managers. If you're looking to understand how to align product strategy with real-world customer needs while leveraging cutting-edge technology, this episode is a must-listen. Don't miss out on this insightful discussion! Tune in to learn how to elevate your product management skills and strategies. You’ll hear us talk about: 08:00 - Restoring the Joy in Software Development Nan Yu explains how Linear aims to bring back the fun in software development by minimizing friction and enhancing user experience, allowing developers to focus on creating. 21:00 - Rethinking Estimation and Capacity Discussing the challenges of scope and estimation in Agile environments, Nan provides insights on how Linear encourages milestone-based development rather than fixed scopes. 40:00 - AI's Role in Streamlining Workflows Nan talks about the impact of AI on product management, highlighting how AI can take over routine tasks, allowing PMs to focus on strategic and customer-focused activities. Episode resources: Nan on X: https://x.com/thenanyu Linear: https://linear.app/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 02:38 Dear Melissa 06:57 Getting into Linear 14:54 Making Linear engaging for developers and PMs 22:58 Capacity, estimation, and internal collaboration 29:58 AI’s role in streamlining PM workflows 36:07 Linking strategy to execution and future trends 40:45 Advice to younger self…

Product Thinking

1
Episode 232: The Art and Science of Product Decisions with Jameson Troutman 48:14

10일 전48:14

나중에 재생

리스트

48:14

Join Melissa Perri as she sits down with Jameson Troutman, Head of Product for Small Business at JP Morgan Chase, to explore the dynamic world of product management. In this episode, Jameson shares his insights on balancing the art and science of product management, emphasizing the need for product managers to trust their judgment alongside leveraging data and research. Jameson delves into the importance of maintaining a customer-centric approach, ensuring that every product decision aligns with customer feedback and business goals. He also touches on the integration of AI in product management, which automates routine tasks, allowing product managers more time for strategic thinking. If you're interested in how to harness the power of curiosity within your product team, align strategies in large organizations, and utilize data insights to enhance customer experience, this episode is a must-listen. Want to gain a deeper understanding of successful product management strategies? Tune in to hear Jameson's expert advice on how to navigate the challenges of product management in a corporate setting. You’ll hear us talk about: 15:40 - Empowering Product Managers with AI Jameson discusses how AI can be used to automate mundane tasks in product management, freeing up time for more strategic activities. He highlights the importance of leveraging AI tools to improve efficiency and decision-making processes within product teams. 28:15 - The Role of Curiosity in Product Teams In this section, Jameson emphasizes the need for product managers to cultivate curiosity within their teams. He explains how asking the right questions and understanding the "why" behind products can lead to more impactful solutions and innovations. 42:05 - Strategic Alignment and Flexibility in Large Organizations Jameson addresses the challenges of aligning product strategy with budget constraints in large companies. He highlights the importance of maintaining flexibility and open communication to successfully navigate these challenges and achieve organizational goals. Episode Resources: Jameson on LinkedIn: https://www.linkedin.com/in/jameson-troutman/ Chase for Business: https://www.chase.com/business Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Intro 02:44 Dear Melissa 07:05 Evolving into product leadership 12:27 Building judgment in product teams 15:50 Discovering customer insights and adapting strategy 21:32 Building with data and platform readiness 28:18 Aligning strategy and budget 35:13 Collaborative prioritization and ownership 38:26 AI’s real value in product management 43:07 Future trends and advice for PMs…

Product Thinking

1
Episode 231: Laying the Groundwork for Startup Success with Julia Austin 48:40

17일 전48:40

나중에 재생

리스트

48:40

In this episode, Melissa Perri is joined by Julia Austin, Author, Lecturer at Harvard Business School, and Founder of Good For Her, to discuss the essentials of building a strong startup foundation. They delve into the importance of understanding your customer and the problem you’re solving, the dynamics of co-founder relationships, and transitioning to outcome-based roadmaps. Julia shares insights on how AI can play a role in product development and gives advice for first-time product managers in startups. Julia emphasizes the need for founders to focus on financial and legal aspects, often overlooked in the excitement of building a product. The conversation offers valuable advice for product managers and founders aiming to build sustainable and successful startups. Want to gain insights into building a strong foundation for your startup and the role of product managers? Listen to the full episode for practical tips and strategies from Julia's extensive experience. You’ll hear us talk about: 05:20 - Understanding Foundational Work in Startups Julia Austin discusses why startups should spend 80% of their time on foundational work and discovery, emphasizing the importance of understanding the problem and target audience before developing solutions. 12:45 - Transitioning to Outcome-Based Roadmaps Melissa Perri explains how product managers can shift from feature-based roadmaps to outcome-based ones, focusing on connecting outputs to outcomes and effectively communicating with stakeholders. 24:10 - Advice for First Product Managers in Startups Julia provides tips for new product managers on building trust with founders by understanding the company's history and aligning with the founders’ vision to help structure the startup's roadmap and priorities. Episode resources: Julia on LinkedIn: https://www.linkedin.com/in/juliaaustin/ After the Idea book: https://www.aftertheideabook.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:08 Dear Melissa 08:34 Understanding Founder Relationships 15:53 Operational Foundations for Startups 26:20 Applying AI Thoughtfully 35:26 Role of PMs in Startups 43:48 Closing Remarks…

Product Thinking

1
Episode 230: Structuring Product Teams Around Outcomes with Jose Quesada 44:52

24일 전44:52

나중에 재생

리스트

44:52

Join us this week on the Product Thinking Podcast as we explore the intersection of digital innovation and product management with Jose Quesada, VP of Product Management for Mobile and Web at American Express. With over 15 years of experience, Jose provides valuable insights into transforming digital experiences within the financial industry and the pivotal role of experimentation in fostering innovation. Jose shares his approach to creating a culture of safe experimentation, the seamless integration of digital and physical financial products, and the importance of developing soft skills in product management. He offers a compelling perspective on how digital transformation is reshaping customer interactions and product strategies at American Express. You'll hear us talk about: - 11:25 - Embracing Experimentation Jose discusses the importance of using experimentation as a tool to reduce uncertainty, encouraging his team to innovate and learn from mistakes without fear. - 25:31 - Data-Driven Product Strategy Jose emphasizes the significance of a dual-track approach in product development, balancing immediate business outcomes with future-focused discovery. - 33:24 - Building Psychological Safety for Innovation Jose shares strategies for fostering a team environment where making mistakes is part of the learning process, thereby driving innovation and growth. Episode resources: Jose on LinkedIn: https://www.linkedin.com/in/josequesadamedina/ Careers at AMEX: https://www.americanexpress.com/en-us/careers/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 01:23 Intro 03:00 Dear Melissa 08:38 Entering product 14:53 Outcome-Driven Teams 25:41 Making Data Work 34:28 Embracing Change 41:44 Future Of Digital Products…

Product Thinking

1
Episode 229: Navigating Urgency and Strategy in Product Leadership with Oji and Ezinne Udezue 1:01:36

4 weeks 전1:01:36

나중에 재생

리스트

1:01:36

Join us on this episode of the Product Thinking Podcast as Oji and Ezinne, co-authors of "Building Rocketships: Product Management for High-Growth Companies”, discuss the pivotal role of Product Managers in the AI era. As they share insights from their experiences with innovation and product development, Oji and Ezinne explore how PMs must adapt to the rapidly evolving technological landscape to remain relevant. In this episode, they delve into the balance between customer focus and business needs, highlighting the significance of people, execution, leadership, and communication. Oji and Ezinne emphasize the need for PMs to lead conversations, advocate for solutions that address customer issues, and stay attuned to industry shifts. If you're eager to understand how to navigate the challenges and opportunities that AI presents to Product Management, don't miss out on these valuable insights! You'll hear us talk about: 28:55 - Balancing Board Pressure and Long-Term Vision Oji shares advice on managing the pressure from board members while maintaining the focus on long-term strategy and vision, a perennial challenge for product managers. 40:12 - AI at the Core vs. the Edge Ezinne discusses the difference between companies that integrate AI at their core versus those that only sprinkle AI on top. Learn what it means to truly embed AI in your company's workflow and how to approach it strategically. 49:38 - The Evolving Role of Product Managers Ezinne covers how the role of PMs is changing with AI's capabilities in areas like PRDs and data diagnostics, questioning whether AI will replace product managers or simply change the way they work. Episode resources: Oji on LinkedIn: https://www.linkedin.com/in/ojiudezue/ Ezinne on LinkedIn: https://www.linkedin.com/in/ezinne/ Building Rocketships: https://shop.damngravity.com/products/building-rocketships-udezue?variant=43588962779312 Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview…

Product Thinking

1
Episode 228: Shaping the Future of Intent-Based Digital Journeys with Lucie Buisson 43:55

5 weeks 전43:55

나중에 재생

리스트

43:55

In this episode of the Product Thinking Podcast, Melissa Perri is joined by Lucie Buisson, Chief Product Officer at Contentsquare. Lucie discusses how AI is transforming digital experiences by combining quantitative and qualitative data to improve customer interactions. She highlights the role of AI in boosting productivity, allowing product managers to focus more on strategic initiatives, and fostering deeper customer connections. Lucie shares insights into the future of intent-driven and conversational interfaces, stating that understanding customer intent is crucial for creating personalized experiences. She advocates for product managers to view AI as a strategic asset that not only improves efficiency but also provides valuable customer insights. Listen to the full episode to explore how AI and data integration can revolutionize your product management strategy, making it more adaptive and customer-focused. You’ll hear us talk about: - 17:37 - The Importance of Data Collaboration Lucie explains how marketing, product, design, and engineering should collaborate using shared data to optimize the entire customer journey. She emphasizes the importance of a unified understanding of customer needs to avoid a fragmented experience. - 28:24 - Future of Conversational Experiences Lucie highlights the emergence of AI agents in creating hybrid digital experiences. She predicts that future interactions will largely be conversation-driven. This will allow for more personalized customer experiences based on real-time needs. - 35:49 - Adapting to AI-driven Customer Interactions Lucie advises brands to begin integrating AI into their customer interaction strategies to avoid becoming obsolete. She warns that failing to do so risks losing emotional connections with customers, as third-party AI agents become more prevalent. Episode resources: - Lucie on LinkedIn: https://www.linkedin.com/in/lucie-buisson/ - AI Agents article: https://contentsquare.com/blog/contentsquare-announces-sense-ai-agent/ - Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:39 Dear Melissa 06:49 From startup chaos to global scale 15:28 Defining digital experience analytics 20:52 Unlocking accessibility with AI 28:24 The future is conversational and intent-driven 35:49 Advice for PMs in an AI-driven world…

Product Thinking

1
Episode 227: Inside LinkedIn’s Product Strategy Culture with Monica Lewis 45:12

6 weeks 전45:12

나중에 재생

리스트

45:12

In this episode of the Product Thinking Podcast, Melissa Perri sits down with Monica Lewis, VP of Product at LinkedIn, to explore how AI is transforming sales solutions. Monica shares her journey from engineering to leading LinkedIn's billion-dollar Sales Solutions team, focusing on creating powerful AI-driven tools that increase the effectiveness of the sales team. Monica discusses the integration of AI in sales processes and highlights the importance of understanding customer needs to create solutions that address real-world challenges. She emphasizes the role of AI in streamlining tasks, thereby enabling sales professionals to focus on strategic activities that create value for buyers and sellers. If you want to learn how AI can reshape your approach to product management and sales strategy, tune in and gain valuable insights from Monica's experience at LinkedIn. You’ll hear us talk about: 00:02:54 - Grounding AI in Customer Needs Monica explains how LinkedIn ensures their AI solutions are centered around customer problems, emphasizing the need for understanding audience and customer requirements first when developing AI-driven products. 00:10:27 - Leveraging AI to Improve Sales Effectiveness Monica shares how AI is helping salespeople become more efficient by automating non-customer-facing tasks and providing valuable insights for better decision-making. 00:30:01 - Embracing Failure and Rapid Testing Monica shares a pivotal moment at LinkedIn where rapid experimentation and smart risk-taking led to an increase in customer acquisition, highlighting the importance of quick testing, learning, and iteration. Episode resources: - Monica on LinkedIn: https://www.linkedin.com/in/monicamlewis/ - Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:04 Dear Melissa 07:49 Building Sales Solutions at LinkedIn 13:01 Creating a culture of experimentation 16:12 Trends in AI and the evolving role of salespeople 21:17 Balancing metrics, data, and user value 25:13 Designing user experiences with smart cues 30:59 Monica's career pivotal moments and product strategy insights 36:59 Managing innovation, bets, and experimentation 40:46 The future of sales and advice to younger self…

Product Thinking

1
Episode 226: Why Every Product Team Needs a Playtesting Mindset with Christina Wodtke 44:38

7 weeks 전44:38

나중에 재생

리스트

44:38

In this episode, I sit down with Christina Wodtke, a professor at Stanford University, for the second time on the show, to explore the intersection of game design and product management. Christina shares her insights on how principles from game design can transform product development processes, making them more engaging and effective. We also dive into the role of AI in shaping the future of product management education and the unique challenges and opportunities it presents. Christina discusses her approach to integrating AI into her curriculum and how it's helping future product leaders understand the real-world implications of evolving technologies. Together, we uncover the importance of balancing user experience with business objectives and how the two can coexist to create products that are not only functional but also meaningful. Don't miss this insightful conversation that bridges the gap between creativity and strategy in product management! You’ll hear us talk about: 05:33 - The Power of Engagement in Game Design Christina explains how game design principles such as engagement and emotional experience can be applied to product design to fulfill user needs and expectations. 12:25 - Continuous Feedback Integration The importance of regular and early user feedback in the design process and how it prevents teams from becoming too attached to their initial ideas. 41:08 - The Reality of AI in Product Management Discussing the gap between AI's potential and its current capabilities, and how product managers can effectively leverage AI while focusing on core product values. Episode resources: Christina on LinkedIn: https://www.linkedin.com/in/christinawodtke/ Christina’s blog: https://eleganthack.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:16 Dear Melissa 06:35 Game design and emotional engagement 13:36 Balancing goals and ethics in product design 18:14 Building habits of testing and scaffolding feedback 22:30 How AI is changing prototyping and team dynamics 28:53 The role of expertise in an AI-powered world 40:15 Getting into product management in the age of AI…

Product Thinking

1
Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski 45:52

8 weeks 전45:52

나중에 재생

리스트

45:52

Join me in the latest episode of the Product Thinking Podcast as I welcome Dan Balcauski, founder of Product Tranquility. Dan is an expert in optimizing pricing and packaging for B2B SaaS companies. In our conversation, we discussed strategic nuances of pricing models, the importance of understanding customer value, and the common pitfalls organizations face in their pricing strategies. In this episode, Dan addresses the intricacies of pricing beyond numbers, emphasizing the need for a strategic approach that aligns with both market demands and customer needs. He shares insights on how effective pricing can transform from a liability into a formidable competitive advantage, thanks to segmentation, value-based pricing, and strategic decision-making. If you’re looking to refine your pricing strategy and leverage it as a competitive edge, tune in for actionable insights and expert advice. You’ll hear us talk about: 06:38 - The Journey to Pricing Expertise Dan shares his transition from software engineering into the pricing world. He highlights that companies often neglect how they capture value, resulting in rushed pricing decisions despite the significant impact pricing can have on a company’s success. 15:03 - The Mechanics of Pricing and Packaging Explore the four elements critical to pricing in B2B SaaS: price metric, price model, offer configurations, and price fences. Dan uses the McDonald's menu as a relatable example to illustrate how these elements play out in the real world. 39:18 - Lessons for Long-Term Pricing Success Dan advises treating pricing as a process that evolves with market changes, noting the importance of governance, continuous improvement, and alignment with customer value and business strategy. Episode resources: Dan on LinkedIn: https://www.linkedin.com/in/balcauski/ Product Tranquility: https://www.producttranquility.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 07:47 Pricing Misconceptions and Segmentation 15:03 Pricing Mechanics and Internal Ownership 23:50 Scaling Pricing Metrics and AI-Related Challenges 34:45 Avoiding Bad Pricing Metrics 39:18 Advice for Long-Term Pricing Success…

Product Thinking

1
Episode 224: Why Empathy Is a Product Superpower with Somer Simpson 40:02

9 weeks 전40:02

나중에 재생

리스트

40:02

In this episode, Somer Simpson, VP of Product at Customer.io, joins us to discuss the role of empathy in product management. With a wealth of experience in online media and startups, Somer shares how product managers can drive innovation by cultivating empathy for customers and themselves. She explores how you can have a human-centered approach when crafting products and how self-reflection grows empathy for customers. Somer also highlights the balance between using AI to close knowledge gaps and maintaining a human touch to truly understand user needs. Are you ready to discover how empathy can improve your product strategy and execution? Don't miss this conversation that offers wisdom for product managers at every career stage. You’ll hear us talk about: 13:00 - Embracing Chaos in Product Management Somer discusses the need to be comfortable with chaos as a product manager. Like whitewater rafting, being a PM is about leaning into chaos rather than resisting it. This helps managers better discern patterns and innovate effectively. 16:30 - Developing True Empathy Somer explains that empathy goes beyond the simple observation or acknowledgment of customer pain. It involves accepting others' perspectives as valid. She relates this concept to personal growth, suggesting that self-acceptance is crucial for developing authentic empathy 37:49 - Human Touch in Innovation Somer believes that humans play an irreplaceable role in innovation, despite advancements in AI. While AI can increase efficiency, it's the human understanding and care for customer problems that truly drive product success. Episode resources: Somer on LinkedIn: https://www.linkedin.com/in/somersimpson/ Customer.io website: https://customer.io/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:50 Dear Melissa 16:30 Empathy starts with yourself 22:29 Curiosity, failure, and building customer love 28:47 Meaningful discovery and avoiding chaos 33:28 AI can't replace empathy…

Product Thinking

1
Episode 223: Behind the Rise of GitHub Copilot with Mario Rodriguez 44:36

10 weeks 전44:36

나중에 재생

리스트

44:36

Join us for an engaging episode of the Product Thinking Podcast as I speak with Mario Rodriguez, Chief Product Officer at GitHub, about the transformative role of AI in product management and development. In this episode, Mario discusses the integration of AI into GitHub's strategy, particularly through GitHub Copilot, and how it leverages AI to improve creativity in software development. Mario provides a deep dive into how GitHub Copilot is changing the developer's landscape by freeing them from mundane tasks and allowing them to focus more on creative problem-solving. He also shares his vision for the future of software development and the role AI will play in it.Listen in to learn how AI can be a powerful tool to amplify productivity and creativity in your product management strategy. You'll hear us talk about: 08:22 - Reimagining Developer Tools Mario talks about how GitHub Copilot started as an AI-native product, focusing on augmenting human creativity rather than replacing it, and how it strategically integrates with existing developer workflows. 24:12 - Surprises in Copilot Adoption Discover the unexpected ways developers used GitHub Copilot and how it challenged initial assumptions about product acceptance and success in the market. 32:27 - The Future of Product Management with AI Explore how AI is shaping the product management field and what it means for the role of product managers in this fast-evolving industry. Episode resources: Mario on LinkedIn: https://www.linkedin.com/in/mariorodriguez3/ Github Copilot: https://github.com/features/copilot Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:45 Dear Melissa 04:52 From Microsoft to GitHub CPO 13:13 Failing toward the right UX for Copilot 16:23 Using evals and metrics to refine AI models 24:03 Seeing Copilot in the wild: surprises and adoption 29:16 AI’s role in augmenting vs. replacing developers 36:26 Embedding AI into product strategy and practice…

Product Thinking

1
Episode 222: Designing for Real User Understanding with Dheerja Kaur 41:06

11 weeks 전41:06

나중에 재생

리스트

41:06

Dheerja Kaur, Vice President of Product Management at Robinhood, joins Melissa Perri on the Product Thinking Podcast to discuss her journey from engineering to product leadership. Her experience integrating design and user experience into product development at Robinhood has fostered a culture of ambitious thinking and learning by doing. Dheerja shares insights into balancing experimentation with strategic objectives and emphasizes the importance of empowering product teams to think big while aligning with organizational vision. Would you like to empower your product teams to think ambitiously while staying aligned with business goals? Don't miss out on Dheerja's insights. You’ll hear us talk about: 07:34 - Defining the Product Manager Role Dheerja reflects on her transition from software engineering to product management at ESPN and how she navigated the shift from a technical role to a strategic one. 13:01 - Coaching without Micromanaging Dheerja shares strategies on finding the balance between providing guidance to new PMs and allowing them the autonomy to grow, fostering a supportive learning environment. 28:09 - Balancing Experimentation with Ambitious Goals Dheerja discusses how to encourage teams to think big and have a portfolio of bets to achieve ambitious objectives while maintaining a culture of learning and experimentation. Episode resources: Dheerja on LinkedIn: https://www.linkedin.com/in/dheerja/ Robinhood website: https://robinhood.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 00:56 Intro 06:29 Dheerja’s journey into product 13:01 Coaching PMs without micromanaging 17:53 Learning Design 22:16 UX In Finance 28:09 Balancing experimentation with ambitious goals 33:32 Proving the business value of great design 38:43 Embracing risk…

Product Thinking

1
Episode 221: Balancing Strategy and Execution at Scale with Kristin Dorsett 39:55

12 weeks 전39:55

나중에 재생

리스트

39:55

In this episode of the Product Thinking Podcast, we are joined by Kristin Dorsett, COO at Viator.We dive into how Kristin and her team are building a culture of experimentation, and what it takes to move fast without losing alignment. Viator, under the TripAdvisor umbrella, has embraced a learning mindset that blends data, customer feedback, and rapid iteration. Kristin shares how cross-functional collaboration empowers decision-making and why they’ve built systems that encourage teams to learn from both successes and failures. If you're aiming to understand how to balance experimentation with measurable success in your organization, this episode is a must-listen! You’ll hear us talk about: 15:14 Embracing Failure to Succeed Kristin discusses the importance of cultivating a mindset that celebrates learning from failures and iterating quickly to achieve collective success. 28:29 The Role of AI in Product Strategies How Viator uses AI to improve customer experiences by focusing on solving practical problems, avoiding the trap of using technology for technology’s sake. 22:50 Leveraging Customer Feedback Kristin explains how Viator's voice-of-the-customer program helps product managers identify key areas of improvement, leading to significant enhancements in their checkout conversion. Episode resources: Kristin on LinkedIn: https://www.linkedin.com/in/kristindorsett/ Viator website: https://www.viator.com/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Introduction 03:12 Dear Melissa 06:18 Transition to COO 12:34 Culture of experimentation 17:48 Practical AI strategy 22:34 Voice of the customer 31:28 Cross-functional leadership…

Product Thinking

1
Episode 220: Designing Products That Click with Jake Knapp 49:29

13 weeks 전49:29

나중에 재생

리스트

49:29

Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success. This episode dives into the importance of starting product ideation with a clear differentiation strategy, ensuring that by the time you're ready to launch, you're not just another face in the crowd. Learn how to apply Jake's insights to make your products stand out from the rest, using the Foundation Sprint. Want to understand how to make your product unique in today's competitive market? Tune in for some practical takeaways from Jake's extensive experience helping startups and established companies refine their product strategies. You'll hear us talk about: 5:53 - The Power of Differentiation Jake explains why thinking about differentiation should be the starting point of any product project, and how it connects to finding product-market fit. 16:48 - Foundation Sprint to Design Sprint Jake walks through how a two-day foundation sprint can set the perfect stage for design sprints, helping teams define their hypotheses and move quickly from ideas to testable prototypes. 35:53 - Lean Startup vs. Design Sprint Explore the similarities and differences between Lean Startup and Design Sprint methodologies, and why rapid iteration and experimentation are key to product success. Episode resources: Click book: https://www.theclickbook.com/ Jake on LinkedIn: https://www.linkedin.com/in/jake-knapp/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Introduction 02:57 Dear Melissa 06:57 Finding the gap before building 14:39 Foundation sprint and why differentiation matters 25:21 Customer research timing and magic lenses 30:29 How to use lenses for decision-making 35:53 Lean Startup vs design sprint and planning time 43:19 Reclaim case study…

Product Thinking

1
Episode 219: The Real Role of Product Marketing in Strategy with Rebecca Shaddix 46:34

14 weeks 전46:34

나중에 재생

리스트

46:34

Rebecca Shaddix, a seasoned marketing executive and go-to-market strategist, joins Melissa Perri to explore the balance of acceptable mistakes in market strategy. Rebecca discusses the importance of defining acceptable mistakes to avoid unnecessary delays and to better align team efforts with strategic goals. This episode focuses on how acknowledging acceptable mistakes can accelerate development without compromising core objectives. Rebecca also addresses the overemphasis on latest trends like AI, stressing the importance of intentional use rather than succumbing to hype. She provides insights into managing internal pressures and steering conversations back to meaningful customer outcomes. If you want to learn how to effectively balance strategic goals with market pressures while maintaining a focus on customer value, tune in to gain practical insights from Rebecca’s experiences. You’ll hear us talk about: 09:04 - The Concept of Acceptable Mistakes Rebecca explains what an acceptable mistake entails, offering examples such as opting for fewer customer interviews to accelerate go-to-market strategies without significant risk. 29:19 - Navigating AI Hype Discusses the cycle of trendy technologies and how AI has become a prevalent, though often superficial, part of product strategy, emphasizing the importance of intentionality. 15:32 - Product and Product Marketing Partnership Highlights the need for a bidirectional relationship between product management and product marketing, focusing on how they should collaboratively drive strategy and insights. Listen to the full episode for more in-depth discussions and insights. Episode resources: Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccashaddix/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Intro 02:57 Dear Melissa 06:17 Defining acceptable mistakes in go-to-market 12:22 How product and go-to-market should collaborate 17:48 What data product and marketing teams should track 22:53 Turning competitive noise into strategy 29:21 Responding to AI pressure from the market 34:29 Crafting real differentiators, not buzzwords 39:29 Advice for future product marketers…

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

500개 이상의 주제를 청취

56 subscribers

Product Thinking와 비슷한 콘텐츠

Crayola Colored Pencils (36ct), Kids Pencil Set, Back to School Essentials, Must Have Classroom Supplies for Kids, Pre-Sharpened Coloring Book Pencils, 3+

Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

들어볼 가치가 있는 팟캐스트

Product Thinking

Product Thinking

들어볼 가치가 있는 팟캐스트

플레이어 FM에 오신것을 환영합니다!

Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Basics Dog and Puppy Pee Pads, 5-Layer Leak-Proof Super Absorbent, Quick-Dry Surface, Potty Training, Regular (22x22"), 100 Count, Blue & White

Microsoft Office Home 2024 | Classic Apps: Word, Excel, PowerPoint | One-Time Purchase for 1 PC/MAC | Instant Download | Formerly Home & Student 2021 [PC/Mac Online Code]

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Product Thinking와 비슷한 콘텐츠

빠른 참조 가이드