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Melissa Perri에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melissa Perri 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00
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Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Product Thinking
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Melissa Perri에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melissa Perri 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.
…
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321 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2870510
Melissa Perri에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melissa Perri 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.
…
continue reading
321 에피소드
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Product Thinking

What advice can a new VP of product, with extensive industry experience but limited product management experience, receive to succeed in their role? Advice for a new VP of product with industry experience but limited product management knowledge includes understanding product management as a craft, learning key concepts and methodologies, and leveraging industry expertise to empathize with customers. It's essential to establish a collaborative environment with product managers, focus on defining problems rather than solutions, and continuously engage with users to inform product strategy. Building strong relationships with engineering and design teams, while being open to feedback and learning, will help in successfully transitioning into the role. Episode resources: Check out Monday dev: http://monday.com/dev Get a Angel Squad Guest pass: https://go.angelsquad.co/melissa Check all the podcast episodes here: https://www.produxlabs.com/product-thinking…
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Product Thinking

1 Episode 239: Navigating the AI Shift at Stack Overflow with Jody Bailey 38:10
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Jody Bailey, the Chief Product and Technology Officer at Stack Overflow, joins Melissa Perri to discuss the integration of AI and product strategy in one of the world’s largest online communities for technologists. Jody shares insights on how Stack Overflow is navigating the rapid technological advancements and adapting to maintain long-term trust within its community. They delve into the challenges and opportunities AI presents and how it influences product management at Stack Overflow. Curious about how AI is reshaping the product landscape and how Stack Overflow is positioning itself in this new era? Tune in to discover how Jody Bailey is leading the charge at the intersection of technology and community. You'll hear us talk about: 06:52 - Building Trusted AI Knowledge for Enterprises Jody Bailey describes Stack Overflow's enterprise solution that maintains a positive feedback environment and identifies subject matter experts. He emphasizes the need for a trusted knowledge layer to manage and distribute proprietary information within organizations. 13:43 - Leveraging Core Strengths in the AI Era Jody discusses how Stack Overflow is focusing on its core strengths, such as human connection and technical information, to position itself as a vital source for technologists in a world increasingly turning to AI tools for quick answers. 19:52 - Trust, Adoption, and the Limits of AI in Development Work The conversation covers the importance of trust in Stack Overflow's community and how the platform ensures transparency and reliability, especially when integrating AI into its offerings. Jody highlights the need for a balanced approach to using AI without compromising on human interaction and knowledge. Episode resources: Jody on LinkedIn: https://www.linkedin.com/in/jodybailey/ Stack Overflow: https://stackoverflow.com/ Check out Monday dev: http://monday.com/dev Check our courses: https://productinstitute.com/ Timestamps: 00:00 Coming Up 02:18 From retirement to Stack Overflow 06:52 Building trusted AI knowledge for enterprise 12:19 Redefining Stack Overflow’s strategy for the AI era 19:52 Trust, adoption, and the limits of AI in dev work 26:08 Keeping junior roles relevant in an AI future 32:22 Internal transparency and advice for ambitious leaders…
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Product Thinking

What product management principles can be applied in an enterprise setting where teams implement a purchased SaaS tool rather than building their own? The podcast discusses the role of product management in organizations that implement purchased software rather than building it. Melissa Perri emphasizes that product managers still need to evaluate whether the tools solve the right problems, customize them for their needs, and ensure they align with business goals. She encourages teams to practice good product management principles, regardless of whether they own the tools, and to communicate the importance of these practices to leadership. Episode resources: Check out Monday dev: http://monday.com/dev Get a Angel Squad Guest pass: https://go.angelsquad.co/melissa Check all the podcast episodes here: https://www.produxlabs.com/product-thinking…
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Product Thinking

1 Episode 237: Leading Creative Teams with Discipline with Keith Lucas 51:35
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Keith Lucas, author and former product leader at Roblox, joins Melissa Perri to discuss his new book "Impact," which focuses on building high-performing, innovative teams. Keith shares insights from his experience leading teams at Roblox and explores how visionary leadership and mission-driven strategies can inspire and align teams for success. The conversation delves into creative constraints, the balance between vision and mission, and the continuous improvement necessary for effective leadership. Ready to learn how to lead innovative teams and align them with your organization's mission? Tune in to gain valuable insights from Keith's experience and discover practical strategies for building impactful teams. You’ll hear us talk about: 05:45 - Visionary Leadership and Team Alignment Keith explains the importance of visionary leadership and involving teams in strategy formation to inspire and align them with the organization's goals. He discusses how this approach helps in building trust and fostering a shared sense of purpose among team members. 15:30 - Creative Constraints and Innovation In this section, Keith emphasizes the need for creative constraints and maintaining flow states to foster innovation. He shares strategies on how leaders can set boundaries that encourage creativity without stifling the team's potential. 27:20 - Decency Over Niceness in Leadership Keith talks about the distinction between being decent and being nice as a leader. He argues that transparency and honesty are more valuable than mere niceness, especially when it comes to making tough decisions and fostering a culture of trust. Episode resources: Impact book: https://keithvlucas.com/writing/impact/ Keith on LinkedIn: https://www.linkedin.com/in/kvlucas/ Check out Monday dev: http://monday.com/dev Check our course: https://productinstitute.com/ Timestamps: 00:00 Coming Up 02:40 Why Keith wrote Impact 09:33 Creating focus and the year of growth 15:30 OKRs, cadence, and Kanban approach 22:58 Mastery and ownership in high-performing teams 33:11 Course correction and tough calls 35:40 Decency over niceness and creating space for creativity 44:56 Intuition, mastery, and first steps for leaders…
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Product Thinking

Join Melissa Perri as she dives into some of the best advice about career growth in product management from an incredible group of industry leaders. Monica Lewis from LinkedIn, Kristin Dorsett from Viator, Dheerja Kaur from Robinhood, Lucie Buisson from Contentsquare, Ben Hafele from the Lean Startup Co., Marco De Freitas and Amber Brestowski from Vanguard, Oliver Seil from Belkin International, David Myszewski from Wealthfront, and Eilon Reshef from Gong share their insights on developing strategic judgment, embracing learning, and leveraging AI for productivity. Discover how focusing on impact over scope, obsessing over problems, and starting small can accelerate your growth in product management. Our guests also discuss the importance of market fit strategy, learning from missteps, and being open to unexpected opportunities. Want to accelerate your product management career with practical advice from industry leaders? Tune in to this episode for actionable insights and strategies to help you grow and succeed. You’ll hear us talk about: 07:45 - Embracing Learning on the Job Kristin Dorsett talks about not sweating the small stuff and embracing learning on the job, emphasizing that nobody has it all figured out and the value of continuous growth in product management. 15:22 - Leveraging AI for Productivity Lucie Buisson explains how using AI can enhance productivity, allowing product managers to focus on strategic thinking and customer engagement by freeing up valuable time. 23:10 - Starting Small to Prove Concepts Ben Hafele introduces the "Convinced Do Loop," highlighting the importance of starting small to prove concepts instead of trying to convince everyone at once, thereby enabling more effective product management strategies. Episode resources: Monica Lewis: https://www.linkedin.com/in/monicamlewis/ Kristin Dorsett: https://www.linkedin.com/in/kristindorsett/ Dheerja Kaur: https://www.linkedin.com/in/dheerja/ Lucie Buisson: https://www.linkedin.com/in/lucie-buisson/ David Myszewski: https://www.linkedin.com/in/davidmyszewski/ Amber Brestowski: https://www.linkedin.com/in/amber-brestowski-019b56ab/ Marco De Freitas: https://www.linkedin.com/in/marco-de-freitas-80416714/ Oliver Seil: https://www.linkedin.com/in/oliver-seil/ Eilon Reshef: https://www.linkedin.com/in/eilonreshef/ Ben Hafele: https://www.linkedin.com/in/ben-hafele/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:03 Monica Lewis: Grow where you are 04:28 Kristin Dorsett: Don’t sweat the small stuff 07:36 Lucie Buisson: Use AI to reclaim time for strategy 11:12 David Myszewski: Lean into what’s working 13:30 Amber & Marco: Obsess over problems, be ruthless with priorities 18:50 Oliver Seil: Learn with intention 21:20 Ben Hafele: Start small and let doing drive buy-in…
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Product Thinking

1 Episode 235: Inside Product Ops: How Teams Scale Strategy 27:23
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In this episode, Quincy Hunte, Mark Rosenberg, Vivian Finney, Jessica Soroky and Hugo Froes join Melissa Perri to delve into the evolving world of Product Operations (ProdOps) and its impact on scaling product management within organizations. They explore how structuring product operations can enhance efficiency, align business and technology goals, and transform how product teams function. The conversation also touches on the integration of AI in prod ops, aiming to elevate strategic involvement while minimizing administrative tasks. Join us to discover how these leaders are pioneering scalable planning, OKR systems, and treating internal teams as customers to improve decision-making and reduce friction. Want to learn how to optimize product operations for better strategic insights and decision-making? Tune in to this episode to gain practical insights and strategies for enhancing your product management functions. You’ll hear us talk about: 08:45 - Structuring Product Operations for Efficiency Quincy Hunt discusses the significance of structuring product operations to boost efficiency and align technology with business goals. He emphasizes the need for agile teams and clear decision-making roles, which are crucial for product managers to understand. 18:20 - AI's Role in Shifting from Admin to Strategy The conversation shifts to how AI can transform product operations by reducing the focus on administrative tasks, allowing product managers to engage more in strategic roles and decision-making processes. 31:50 - Treating Internal Teams as Customers Mark Rosenberg and Vivian Finney share insights on how treating internal product teams as customers can streamline processes, reduce friction, and improve overall decision-making, which is essential for product managers looking to enhance team dynamics and outcomes. Episode resources: Quincy Hunte: https://www.linkedin.com/in/quincyhunte/ Mark Rosenberg: https://www.linkedin.com/in/mark-rosenberg-724653/ Vivian Phinney: https://www.linkedin.com/in/vivian-phinney/ Jessica Soroky: https://www.linkedin.com/in/jessicasoroky/ Hugo Froes: https://www.linkedin.com/in/hugofroes/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:42 Prod Ops fundamentals 07:45 Bridging tech and business through prod ops 09:42 Driving visibility and standardization at scale 16:11 Balancing autonomy and structure 17:39 Integrating AI and evolving product ops tools 21:35 Creating scalable planning and OKR systems 24:39 Enabling faster decisions through insight curation…
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Product Thinking

In this episode, we delve into the transformative role of AI in product management through conversations with some of the best Product leaders. You’ll hear from Anthony Maggio (VP Product Management at Airtable), Jessica Hall (CPO at Just Eat Takeaway), Karthik Suri (CPO at Cornerston OnDemand), Mario Rodriguez (CPO at Github), Steve Wilson (CPO at Exabeam), Darren Wilson (CPO at Soul Machines), and Tamar Yehoshua (Former Glean President of Product and Technology). We explore how AI tools are reshaping strategy and efficiency, while personalizing customer experiences. Join us as we discuss the impact of AI, and the future of product strategy. Are you curious about how AI can revolutionize your product management approach? Tune in to discover insights and practical applications that could redefine your strategies and customer interactions. You’ll hear us talk about: 10:05 - AI's Role in Product Strategy Explore how product leaders are integrating AI into their strategic planning, focusing on addressing significant business and customer problems. The discussion highlights the experimental applications of AI in enhancing customer journeys and optimizing backend processes. 18:45 - Enhancing Customer Interaction with Digital Avatars We dive into the world of digital avatars and their role in creating empathetic and personalized customer interactions. This section covers how avatars can be used for language learning and practicing difficult conversations in a non-judgmental setting. 27:30 - Cybersecurity in the Age of AI Understand the evolving landscape of cybersecurity with AI's influence. Learn about the dual nature of AI in enhancing defenses and creating new threat vectors, emphasizing the importance of rapid AI adoption to stay competitive in the cybersecurity arena. Episode Resources: Anthony Maggio (VP Product Management at Airtable): https://www.linkedin.com/in/anthonymaggio/ Jessica Hall (CPO at Just Eat Takeaway): https://www.linkedin.com/in/jessicalrhall/ Karthik Suri (CPO at Cornerston OnDemand): http://linkedin.com/in/surikarthik/ Mario Rodriguez (CPO at Github): https://www.linkedin.com/in/mariorodriguez3/ Steve Wilson (CPO at Exabeam): https://www.linkedin.com/in/wilsonsd/ Darren Wilson (CPO at Soul Machines): https://www.linkedin.com/in/dpjwilson/ Tamar Yehoshua (Former President of Product): https://www.linkedin.com/in/tamar-yehoshua-886217/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 01:37 Intro 02:57 AI raising the bar for PMs 06:57 Using AI to improve personalization 10:52 Reimagining products with emerging AI 14:55 AI behind GitHub Copilot 20:21 AI’s risks and impact on cybersecurity 24:22 AI avatars and emotional interaction 30:42 How PMs can stay relevant in the AI age…
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Product Thinking

1 Episode 233: How Linear Builds Tools Developers Actually Want with Nan Yu 42:27
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Join Melissa Perri as she sits down with Nan Yu, Head of Product at Linear, to explore how Linear is reshaping project management tools for software development. This episode delves into creating seamless user experiences, the evolving role of AI in product management, and the importance of aligning product strategy with company goals. In this engaging conversation, Nan shares insights on how Linear is designed to enhance software development, the strategies for balancing feature requests with strategic development, and the role of AI in reducing administrative burdens for product managers. If you're looking to understand how to align product strategy with real-world customer needs while leveraging cutting-edge technology, this episode is a must-listen. Don't miss out on this insightful discussion! Tune in to learn how to elevate your product management skills and strategies. You’ll hear us talk about: 08:00 - Restoring the Joy in Software Development Nan Yu explains how Linear aims to bring back the fun in software development by minimizing friction and enhancing user experience, allowing developers to focus on creating. 21:00 - Rethinking Estimation and Capacity Discussing the challenges of scope and estimation in Agile environments, Nan provides insights on how Linear encourages milestone-based development rather than fixed scopes. 40:00 - AI's Role in Streamlining Workflows Nan talks about the impact of AI on product management, highlighting how AI can take over routine tasks, allowing PMs to focus on strategic and customer-focused activities. Episode resources: Nan on X: https://x.com/thenanyu Linear: https://linear.app/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 02:38 Dear Melissa 06:57 Getting into Linear 14:54 Making Linear engaging for developers and PMs 22:58 Capacity, estimation, and internal collaboration 29:58 AI’s role in streamlining PM workflows 36:07 Linking strategy to execution and future trends 40:45 Advice to younger self…
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Product Thinking

1 Episode 232: The Art and Science of Product Decisions with Jameson Troutman 48:14
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Join Melissa Perri as she sits down with Jameson Troutman, Head of Product for Small Business at JP Morgan Chase, to explore the dynamic world of product management. In this episode, Jameson shares his insights on balancing the art and science of product management, emphasizing the need for product managers to trust their judgment alongside leveraging data and research. Jameson delves into the importance of maintaining a customer-centric approach, ensuring that every product decision aligns with customer feedback and business goals. He also touches on the integration of AI in product management, which automates routine tasks, allowing product managers more time for strategic thinking. If you're interested in how to harness the power of curiosity within your product team, align strategies in large organizations, and utilize data insights to enhance customer experience, this episode is a must-listen. Want to gain a deeper understanding of successful product management strategies? Tune in to hear Jameson's expert advice on how to navigate the challenges of product management in a corporate setting. You’ll hear us talk about: 15:40 - Empowering Product Managers with AI Jameson discusses how AI can be used to automate mundane tasks in product management, freeing up time for more strategic activities. He highlights the importance of leveraging AI tools to improve efficiency and decision-making processes within product teams. 28:15 - The Role of Curiosity in Product Teams In this section, Jameson emphasizes the need for product managers to cultivate curiosity within their teams. He explains how asking the right questions and understanding the "why" behind products can lead to more impactful solutions and innovations. 42:05 - Strategic Alignment and Flexibility in Large Organizations Jameson addresses the challenges of aligning product strategy with budget constraints in large companies. He highlights the importance of maintaining flexibility and open communication to successfully navigate these challenges and achieve organizational goals. Episode Resources: Jameson on LinkedIn: https://www.linkedin.com/in/jameson-troutman/ Chase for Business: https://www.chase.com/business Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Intro 02:44 Dear Melissa 07:05 Evolving into product leadership 12:27 Building judgment in product teams 15:50 Discovering customer insights and adapting strategy 21:32 Building with data and platform readiness 28:18 Aligning strategy and budget 35:13 Collaborative prioritization and ownership 38:26 AI’s real value in product management 43:07 Future trends and advice for PMs…
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Product Thinking

1 Episode 231: Laying the Groundwork for Startup Success with Julia Austin 48:40
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In this episode, Melissa Perri is joined by Julia Austin, Author, Lecturer at Harvard Business School, and Founder of Good For Her, to discuss the essentials of building a strong startup foundation. They delve into the importance of understanding your customer and the problem you’re solving, the dynamics of co-founder relationships, and transitioning to outcome-based roadmaps. Julia shares insights on how AI can play a role in product development and gives advice for first-time product managers in startups. Julia emphasizes the need for founders to focus on financial and legal aspects, often overlooked in the excitement of building a product. The conversation offers valuable advice for product managers and founders aiming to build sustainable and successful startups. Want to gain insights into building a strong foundation for your startup and the role of product managers? Listen to the full episode for practical tips and strategies from Julia's extensive experience. You’ll hear us talk about: 05:20 - Understanding Foundational Work in Startups Julia Austin discusses why startups should spend 80% of their time on foundational work and discovery, emphasizing the importance of understanding the problem and target audience before developing solutions. 12:45 - Transitioning to Outcome-Based Roadmaps Melissa Perri explains how product managers can shift from feature-based roadmaps to outcome-based ones, focusing on connecting outputs to outcomes and effectively communicating with stakeholders. 24:10 - Advice for First Product Managers in Startups Julia provides tips for new product managers on building trust with founders by understanding the company's history and aligning with the founders’ vision to help structure the startup's roadmap and priorities. Episode resources: Julia on LinkedIn: https://www.linkedin.com/in/juliaaustin/ After the Idea book: https://www.aftertheideabook.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:08 Dear Melissa 08:34 Understanding Founder Relationships 15:53 Operational Foundations for Startups 26:20 Applying AI Thoughtfully 35:26 Role of PMs in Startups 43:48 Closing Remarks…
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Product Thinking

1 Episode 230: Structuring Product Teams Around Outcomes with Jose Quesada 44:52
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Join us this week on the Product Thinking Podcast as we explore the intersection of digital innovation and product management with Jose Quesada, VP of Product Management for Mobile and Web at American Express. With over 15 years of experience, Jose provides valuable insights into transforming digital experiences within the financial industry and the pivotal role of experimentation in fostering innovation. Jose shares his approach to creating a culture of safe experimentation, the seamless integration of digital and physical financial products, and the importance of developing soft skills in product management. He offers a compelling perspective on how digital transformation is reshaping customer interactions and product strategies at American Express. You'll hear us talk about: - 11:25 - Embracing Experimentation Jose discusses the importance of using experimentation as a tool to reduce uncertainty, encouraging his team to innovate and learn from mistakes without fear. - 25:31 - Data-Driven Product Strategy Jose emphasizes the significance of a dual-track approach in product development, balancing immediate business outcomes with future-focused discovery. - 33:24 - Building Psychological Safety for Innovation Jose shares strategies for fostering a team environment where making mistakes is part of the learning process, thereby driving innovation and growth. Episode resources: Jose on LinkedIn: https://www.linkedin.com/in/josequesadamedina/ Careers at AMEX: https://www.americanexpress.com/en-us/careers/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 01:23 Intro 03:00 Dear Melissa 08:38 Entering product 14:53 Outcome-Driven Teams 25:41 Making Data Work 34:28 Embracing Change 41:44 Future Of Digital Products…
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Product Thinking

1 Episode 229: Navigating Urgency and Strategy in Product Leadership with Oji and Ezinne Udezue 1:01:36
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Join us on this episode of the Product Thinking Podcast as Oji and Ezinne, co-authors of "Building Rocketships: Product Management for High-Growth Companies”, discuss the pivotal role of Product Managers in the AI era. As they share insights from their experiences with innovation and product development, Oji and Ezinne explore how PMs must adapt to the rapidly evolving technological landscape to remain relevant. In this episode, they delve into the balance between customer focus and business needs, highlighting the significance of people, execution, leadership, and communication. Oji and Ezinne emphasize the need for PMs to lead conversations, advocate for solutions that address customer issues, and stay attuned to industry shifts. If you're eager to understand how to navigate the challenges and opportunities that AI presents to Product Management, don't miss out on these valuable insights! You'll hear us talk about: 28:55 - Balancing Board Pressure and Long-Term Vision Oji shares advice on managing the pressure from board members while maintaining the focus on long-term strategy and vision, a perennial challenge for product managers. 40:12 - AI at the Core vs. the Edge Ezinne discusses the difference between companies that integrate AI at their core versus those that only sprinkle AI on top. Learn what it means to truly embed AI in your company's workflow and how to approach it strategically. 49:38 - The Evolving Role of Product Managers Ezinne covers how the role of PMs is changing with AI's capabilities in areas like PRDs and data diagnostics, questioning whether AI will replace product managers or simply change the way they work. Episode resources: Oji on LinkedIn: https://www.linkedin.com/in/ojiudezue/ Ezinne on LinkedIn: https://www.linkedin.com/in/ezinne/ Building Rocketships: https://shop.damngravity.com/products/building-rocketships-udezue?variant=43588962779312 Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview…
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Product Thinking

1 Episode 228: Shaping the Future of Intent-Based Digital Journeys with Lucie Buisson 43:55
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In this episode of the Product Thinking Podcast, Melissa Perri is joined by Lucie Buisson, Chief Product Officer at Contentsquare. Lucie discusses how AI is transforming digital experiences by combining quantitative and qualitative data to improve customer interactions. She highlights the role of AI in boosting productivity, allowing product managers to focus more on strategic initiatives, and fostering deeper customer connections. Lucie shares insights into the future of intent-driven and conversational interfaces, stating that understanding customer intent is crucial for creating personalized experiences. She advocates for product managers to view AI as a strategic asset that not only improves efficiency but also provides valuable customer insights. Listen to the full episode to explore how AI and data integration can revolutionize your product management strategy, making it more adaptive and customer-focused. You’ll hear us talk about: - 17:37 - The Importance of Data Collaboration Lucie explains how marketing, product, design, and engineering should collaborate using shared data to optimize the entire customer journey. She emphasizes the importance of a unified understanding of customer needs to avoid a fragmented experience. - 28:24 - Future of Conversational Experiences Lucie highlights the emergence of AI agents in creating hybrid digital experiences. She predicts that future interactions will largely be conversation-driven. This will allow for more personalized customer experiences based on real-time needs. - 35:49 - Adapting to AI-driven Customer Interactions Lucie advises brands to begin integrating AI into their customer interaction strategies to avoid becoming obsolete. She warns that failing to do so risks losing emotional connections with customers, as third-party AI agents become more prevalent. Episode resources: - Lucie on LinkedIn: https://www.linkedin.com/in/lucie-buisson/ - AI Agents article: https://contentsquare.com/blog/contentsquare-announces-sense-ai-agent/ - Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:39 Dear Melissa 06:49 From startup chaos to global scale 15:28 Defining digital experience analytics 20:52 Unlocking accessibility with AI 28:24 The future is conversational and intent-driven 35:49 Advice for PMs in an AI-driven world…
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Product Thinking

1 Episode 227: Inside LinkedIn’s Product Strategy Culture with Monica Lewis 45:12
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In this episode of the Product Thinking Podcast, Melissa Perri sits down with Monica Lewis, VP of Product at LinkedIn, to explore how AI is transforming sales solutions. Monica shares her journey from engineering to leading LinkedIn's billion-dollar Sales Solutions team, focusing on creating powerful AI-driven tools that increase the effectiveness of the sales team. Monica discusses the integration of AI in sales processes and highlights the importance of understanding customer needs to create solutions that address real-world challenges. She emphasizes the role of AI in streamlining tasks, thereby enabling sales professionals to focus on strategic activities that create value for buyers and sellers. If you want to learn how AI can reshape your approach to product management and sales strategy, tune in and gain valuable insights from Monica's experience at LinkedIn. You’ll hear us talk about: 00:02:54 - Grounding AI in Customer Needs Monica explains how LinkedIn ensures their AI solutions are centered around customer problems, emphasizing the need for understanding audience and customer requirements first when developing AI-driven products. 00:10:27 - Leveraging AI to Improve Sales Effectiveness Monica shares how AI is helping salespeople become more efficient by automating non-customer-facing tasks and providing valuable insights for better decision-making. 00:30:01 - Embracing Failure and Rapid Testing Monica shares a pivotal moment at LinkedIn where rapid experimentation and smart risk-taking led to an increase in customer acquisition, highlighting the importance of quick testing, learning, and iteration. Episode resources: - Monica on LinkedIn: https://www.linkedin.com/in/monicamlewis/ - Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:04 Dear Melissa 07:49 Building Sales Solutions at LinkedIn 13:01 Creating a culture of experimentation 16:12 Trends in AI and the evolving role of salespeople 21:17 Balancing metrics, data, and user value 25:13 Designing user experiences with smart cues 30:59 Monica's career pivotal moments and product strategy insights 36:59 Managing innovation, bets, and experimentation 40:46 The future of sales and advice to younger self…
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Product Thinking

1 Episode 226: Why Every Product Team Needs a Playtesting Mindset with Christina Wodtke 44:38
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In this episode, I sit down with Christina Wodtke, a professor at Stanford University, for the second time on the show, to explore the intersection of game design and product management. Christina shares her insights on how principles from game design can transform product development processes, making them more engaging and effective. We also dive into the role of AI in shaping the future of product management education and the unique challenges and opportunities it presents. Christina discusses her approach to integrating AI into her curriculum and how it's helping future product leaders understand the real-world implications of evolving technologies. Together, we uncover the importance of balancing user experience with business objectives and how the two can coexist to create products that are not only functional but also meaningful. Don't miss this insightful conversation that bridges the gap between creativity and strategy in product management! You’ll hear us talk about: 05:33 - The Power of Engagement in Game Design Christina explains how game design principles such as engagement and emotional experience can be applied to product design to fulfill user needs and expectations. 12:25 - Continuous Feedback Integration The importance of regular and early user feedback in the design process and how it prevents teams from becoming too attached to their initial ideas. 41:08 - The Reality of AI in Product Management Discussing the gap between AI's potential and its current capabilities, and how product managers can effectively leverage AI while focusing on core product values. Episode resources: Christina on LinkedIn: https://www.linkedin.com/in/christinawodtke/ Christina’s blog: https://eleganthack.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 03:16 Dear Melissa 06:35 Game design and emotional engagement 13:36 Balancing goals and ethics in product design 18:14 Building habits of testing and scaffolding feedback 22:30 How AI is changing prototyping and team dynamics 28:53 The role of expertise in an AI-powered world 40:15 Getting into product management in the age of AI…
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Product Thinking

1 Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski 45:52
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Join me in the latest episode of the Product Thinking Podcast as I welcome Dan Balcauski, founder of Product Tranquility. Dan is an expert in optimizing pricing and packaging for B2B SaaS companies. In our conversation, we discussed strategic nuances of pricing models, the importance of understanding customer value, and the common pitfalls organizations face in their pricing strategies. In this episode, Dan addresses the intricacies of pricing beyond numbers, emphasizing the need for a strategic approach that aligns with both market demands and customer needs. He shares insights on how effective pricing can transform from a liability into a formidable competitive advantage, thanks to segmentation, value-based pricing, and strategic decision-making. If you’re looking to refine your pricing strategy and leverage it as a competitive edge, tune in for actionable insights and expert advice. You’ll hear us talk about: 06:38 - The Journey to Pricing Expertise Dan shares his transition from software engineering into the pricing world. He highlights that companies often neglect how they capture value, resulting in rushed pricing decisions despite the significant impact pricing can have on a company’s success. 15:03 - The Mechanics of Pricing and Packaging Explore the four elements critical to pricing in B2B SaaS: price metric, price model, offer configurations, and price fences. Dan uses the McDonald's menu as a relatable example to illustrate how these elements play out in the real world. 39:18 - Lessons for Long-Term Pricing Success Dan advises treating pricing as a process that evolves with market changes, noting the importance of governance, continuous improvement, and alignment with customer value and business strategy. Episode resources: Dan on LinkedIn: https://www.linkedin.com/in/balcauski/ Product Tranquility: https://www.producttranquility.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 07:47 Pricing Misconceptions and Segmentation 15:03 Pricing Mechanics and Internal Ownership 23:50 Scaling Pricing Metrics and AI-Related Challenges 34:45 Avoiding Bad Pricing Metrics 39:18 Advice for Long-Term Pricing Success…
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Product Thinking

1 Episode 224: Why Empathy Is a Product Superpower with Somer Simpson 40:02
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In this episode, Somer Simpson, VP of Product at Customer.io, joins us to discuss the role of empathy in product management. With a wealth of experience in online media and startups, Somer shares how product managers can drive innovation by cultivating empathy for customers and themselves. She explores how you can have a human-centered approach when crafting products and how self-reflection grows empathy for customers. Somer also highlights the balance between using AI to close knowledge gaps and maintaining a human touch to truly understand user needs. Are you ready to discover how empathy can improve your product strategy and execution? Don't miss this conversation that offers wisdom for product managers at every career stage. You’ll hear us talk about: 13:00 - Embracing Chaos in Product Management Somer discusses the need to be comfortable with chaos as a product manager. Like whitewater rafting, being a PM is about leaning into chaos rather than resisting it. This helps managers better discern patterns and innovate effectively. 16:30 - Developing True Empathy Somer explains that empathy goes beyond the simple observation or acknowledgment of customer pain. It involves accepting others' perspectives as valid. She relates this concept to personal growth, suggesting that self-acceptance is crucial for developing authentic empathy 37:49 - Human Touch in Innovation Somer believes that humans play an irreplaceable role in innovation, despite advancements in AI. While AI can increase efficiency, it's the human understanding and care for customer problems that truly drive product success. Episode resources: Somer on LinkedIn: https://www.linkedin.com/in/somersimpson/ Customer.io website: https://customer.io/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:50 Dear Melissa 16:30 Empathy starts with yourself 22:29 Curiosity, failure, and building customer love 28:47 Meaningful discovery and avoiding chaos 33:28 AI can't replace empathy…
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Product Thinking

1 Episode 223: Behind the Rise of GitHub Copilot with Mario Rodriguez 44:36
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Join us for an engaging episode of the Product Thinking Podcast as I speak with Mario Rodriguez, Chief Product Officer at GitHub, about the transformative role of AI in product management and development. In this episode, Mario discusses the integration of AI into GitHub's strategy, particularly through GitHub Copilot, and how it leverages AI to improve creativity in software development. Mario provides a deep dive into how GitHub Copilot is changing the developer's landscape by freeing them from mundane tasks and allowing them to focus more on creative problem-solving. He also shares his vision for the future of software development and the role AI will play in it.Listen in to learn how AI can be a powerful tool to amplify productivity and creativity in your product management strategy. You'll hear us talk about: 08:22 - Reimagining Developer Tools Mario talks about how GitHub Copilot started as an AI-native product, focusing on augmenting human creativity rather than replacing it, and how it strategically integrates with existing developer workflows. 24:12 - Surprises in Copilot Adoption Discover the unexpected ways developers used GitHub Copilot and how it challenged initial assumptions about product acceptance and success in the market. 32:27 - The Future of Product Management with AI Explore how AI is shaping the product management field and what it means for the role of product managers in this fast-evolving industry. Episode resources: Mario on LinkedIn: https://www.linkedin.com/in/mariorodriguez3/ Github Copilot: https://github.com/features/copilot Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:45 Dear Melissa 04:52 From Microsoft to GitHub CPO 13:13 Failing toward the right UX for Copilot 16:23 Using evals and metrics to refine AI models 24:03 Seeing Copilot in the wild: surprises and adoption 29:16 AI’s role in augmenting vs. replacing developers 36:26 Embedding AI into product strategy and practice…
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Product Thinking

1 Episode 222: Designing for Real User Understanding with Dheerja Kaur 41:06
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Dheerja Kaur, Vice President of Product Management at Robinhood, joins Melissa Perri on the Product Thinking Podcast to discuss her journey from engineering to product leadership. Her experience integrating design and user experience into product development at Robinhood has fostered a culture of ambitious thinking and learning by doing. Dheerja shares insights into balancing experimentation with strategic objectives and emphasizes the importance of empowering product teams to think big while aligning with organizational vision. Would you like to empower your product teams to think ambitiously while staying aligned with business goals? Don't miss out on Dheerja's insights. You’ll hear us talk about: 07:34 - Defining the Product Manager Role Dheerja reflects on her transition from software engineering to product management at ESPN and how she navigated the shift from a technical role to a strategic one. 13:01 - Coaching without Micromanaging Dheerja shares strategies on finding the balance between providing guidance to new PMs and allowing them the autonomy to grow, fostering a supportive learning environment. 28:09 - Balancing Experimentation with Ambitious Goals Dheerja discusses how to encourage teams to think big and have a portfolio of bets to achieve ambitious objectives while maintaining a culture of learning and experimentation. Episode resources: Dheerja on LinkedIn: https://www.linkedin.com/in/dheerja/ Robinhood website: https://robinhood.com/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 00:56 Intro 06:29 Dheerja’s journey into product 13:01 Coaching PMs without micromanaging 17:53 Learning Design 22:16 UX In Finance 28:09 Balancing experimentation with ambitious goals 33:32 Proving the business value of great design 38:43 Embracing risk…
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Product Thinking

1 Episode 221: Balancing Strategy and Execution at Scale with Kristin Dorsett 39:55
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In this episode of the Product Thinking Podcast, we are joined by Kristin Dorsett, COO at Viator.We dive into how Kristin and her team are building a culture of experimentation, and what it takes to move fast without losing alignment. Viator, under the TripAdvisor umbrella, has embraced a learning mindset that blends data, customer feedback, and rapid iteration. Kristin shares how cross-functional collaboration empowers decision-making and why they’ve built systems that encourage teams to learn from both successes and failures. If you're aiming to understand how to balance experimentation with measurable success in your organization, this episode is a must-listen! You’ll hear us talk about: 15:14 Embracing Failure to Succeed Kristin discusses the importance of cultivating a mindset that celebrates learning from failures and iterating quickly to achieve collective success. 28:29 The Role of AI in Product Strategies How Viator uses AI to improve customer experiences by focusing on solving practical problems, avoiding the trap of using technology for technology’s sake. 22:50 Leveraging Customer Feedback Kristin explains how Viator's voice-of-the-customer program helps product managers identify key areas of improvement, leading to significant enhancements in their checkout conversion. Episode resources: Kristin on LinkedIn: https://www.linkedin.com/in/kristindorsett/ Viator website: https://www.viator.com/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Introduction 03:12 Dear Melissa 06:18 Transition to COO 12:34 Culture of experimentation 17:48 Practical AI strategy 22:34 Voice of the customer 31:28 Cross-functional leadership…
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Product Thinking

1 Episode 220: Designing Products That Click with Jake Knapp 49:29
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Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success. This episode dives into the importance of starting product ideation with a clear differentiation strategy, ensuring that by the time you're ready to launch, you're not just another face in the crowd. Learn how to apply Jake's insights to make your products stand out from the rest, using the Foundation Sprint. Want to understand how to make your product unique in today's competitive market? Tune in for some practical takeaways from Jake's extensive experience helping startups and established companies refine their product strategies. You'll hear us talk about: 5:53 - The Power of Differentiation Jake explains why thinking about differentiation should be the starting point of any product project, and how it connects to finding product-market fit. 16:48 - Foundation Sprint to Design Sprint Jake walks through how a two-day foundation sprint can set the perfect stage for design sprints, helping teams define their hypotheses and move quickly from ideas to testable prototypes. 35:53 - Lean Startup vs. Design Sprint Explore the similarities and differences between Lean Startup and Design Sprint methodologies, and why rapid iteration and experimentation are key to product success. Episode resources: Click book: https://www.theclickbook.com/ Jake on LinkedIn: https://www.linkedin.com/in/jake-knapp/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Introduction 02:57 Dear Melissa 06:57 Finding the gap before building 14:39 Foundation sprint and why differentiation matters 25:21 Customer research timing and magic lenses 30:29 How to use lenses for decision-making 35:53 Lean Startup vs design sprint and planning time 43:19 Reclaim case study…
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Product Thinking

1 Episode 219: The Real Role of Product Marketing in Strategy with Rebecca Shaddix 46:34
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Rebecca Shaddix, a seasoned marketing executive and go-to-market strategist, joins Melissa Perri to explore the balance of acceptable mistakes in market strategy. Rebecca discusses the importance of defining acceptable mistakes to avoid unnecessary delays and to better align team efforts with strategic goals. This episode focuses on how acknowledging acceptable mistakes can accelerate development without compromising core objectives. Rebecca also addresses the overemphasis on latest trends like AI, stressing the importance of intentional use rather than succumbing to hype. She provides insights into managing internal pressures and steering conversations back to meaningful customer outcomes. If you want to learn how to effectively balance strategic goals with market pressures while maintaining a focus on customer value, tune in to gain practical insights from Rebecca’s experiences. You’ll hear us talk about: 09:04 - The Concept of Acceptable Mistakes Rebecca explains what an acceptable mistake entails, offering examples such as opting for fewer customer interviews to accelerate go-to-market strategies without significant risk. 29:19 - Navigating AI Hype Discusses the cycle of trendy technologies and how AI has become a prevalent, though often superficial, part of product strategy, emphasizing the importance of intentionality. 15:32 - Product and Product Marketing Partnership Highlights the need for a bidirectional relationship between product management and product marketing, focusing on how they should collaboratively drive strategy and insights. Listen to the full episode for more in-depth discussions and insights. Episode resources: Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccashaddix/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Intro 02:57 Dear Melissa 06:17 Defining acceptable mistakes in go-to-market 12:22 How product and go-to-market should collaborate 17:48 What data product and marketing teams should track 22:53 Turning competitive noise into strategy 29:21 Responding to AI pressure from the market 34:29 Crafting real differentiators, not buzzwords 39:29 Advice for future product marketers…
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Product Thinking

1 Episode 218: Turning Belkin into a Design-Led Company with Oliver Seil 48:29
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Oliver Seil, Vice President of Design at Belkin, joins Melissa Perri on the Product Thinking Podcast to explore how Belkin has transitioned into a design-focused company. Oliver discusses the role of design in creating products that resonate with users while fulfilling their functional needs. He shares how Belkin's design philosophy prioritizes consumer insights and prototyping to create products that are both innovative and intuitive. Through this episode, Oliver outlines the importance of integrating empathy and creativity in the design process and how these elements can foster a dynamic and inclusive company culture. He provides valuable insights into how product managers and designers can collaborate effectively, ensuring that the products not only meet market demands but also enhance user experiences. Interested in learning more about how design can drive product innovation and company culture? Tune in to gain practical insights from Oliver’s experiences at Belkin. You’ll hear us talk about: 14:20 - The Importance of Executive Buy-In for Cultural Change Oliver explains how having the support from top leadership, such as the CEO and a chief design officer, was crucial to fostering a design-focused culture at Belkin, promoting an environment where design is celebrated and integrated into the company's DNA. 21:47 - Embracing Experimentation in Design Oliver shares strategies for balancing the need for rapid prototyping with the constraints of manufacturing timelines. He emphasizes the importance of testing and validating products through consumer feedback before full-scale production. 25:29 - Collaboration Between Product Managers and Designers Highlighting the significance of prototyping and communication, Oliver discusses how designers can effectively share their ideas and collaborate with product managers to bring innovative products to life. Episode resources: Oliver on LinkedIn: https://www.linkedin.com/in/oliver-seil/ Belkin website: https://www.belkin.com/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Coming Up 01:23 Intro 06:00 Discovering design and joining Belkin 10:30 Transforming culture through design 19:20 User insights and product joy 24:47 Pitching and selling design ideas 30:35 Foster creativity and passion 40:48 Building diverse teams…
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Product Thinking

1 Episode 217: Behind the Scenes of Pendo’s Product Operations Evolution with Jessica Soroky 40:09
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Join us for an insightful episode of the Product Thinking Podcast as we delve into the world of product operations with Jessica Soroky, the Senior Director of Product Operations at Pendo. In this episode, Jessica reveals the transformative strategies that have redefined Pendo's product operations, highlighting their innovative approach to integrating data and AI for enhanced product management. Jessica and I discuss the evolving landscape of product operations and the strategic shifts necessary to elevate the role beyond administrative tasks. We explore how Pendo empowers product managers by streamlining data insights and fostering a cross-functional communication framework that improves product launches and customer satisfaction. If you're eager to understand how product operations can drive strategic value and innovation within your organization, this episode is a must-listen. Gain practical insights and inspiration from Pendo's journey in optimizing their product operations. You’ll hear us talk about: 09:17 - Evolution from Scrum Master to Program Manager Jessica explains the bold transition of Scrum Masters to Program Managers at Pendo, expanding their roles to oversee the entire product lifecycle and enhancing cross-functional collaboration. 15:04 - Leveraging AI in Product Operations Discover how Pendo is integrating AI into their operations to reduce the burden of data tasks for product managers, allowing them to focus on strategic decision-making. 20:56 - Implementing Effective Launch Processes Learn about the introduction of go-to-market checklists and launch briefs at Pendo, which have streamlined product launches and improved cross-departmental alignment. Episode resources: - Jessica on LinkedIn: https://www.linkedin.com/in/jessicasoroky/ - Pendo: https://www.pendo.io/ - Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Coming Up 01:17 Intro 05:53 Jessica's journey to Product Ops leader 11:48 Improving launches through whole-company alignment 19:19 Structuring product ops for impact 25:00 Building effective cadences and data rituals 30:14 Driving data culture and exploring AI tools 36:30 Making product ops strategic…
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Product Thinking

1 Episode 216: Getting OKRs Right: Planning with Impact at OLX with Hugo Froes 48:32
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Join Melissa Perri in an insightful episode of the Product Thinking Podcast featuring Hugo Froes, Head of Operations at OLX. In this episode, Hugo shares his remarkable journey from UX and service design to leading product operations, a transition that highlights the importance of bridging design with business needs.This conversation dives into how Hugo has effectively shaped product operations at OLX, focusing on process optimization, reducing friction, and empowering teams to deliver true value. Hugo’s approach showcases how strategic product operations can drive innovation and efficiency within organizations.Ready to explore how product operations can transform your organization? Listen to the full episode and gain practical insights from Hugo's experiences! You’ll hear us talk about: 00:25:08 - Making OKRs Work Across the Organization Hugo discusses the challenges and solutions for standardizing OKR frameworks to ensure consistent and measurable outcomes while allowing flexibility for team-specific practices. 00:30:41 - The Product Ops Mix Hugo explains the multi-faceted approach of OLX's product operations team, focusing on improving efficiency, streamlining processes, and supporting organizational growth through strategic tooling. 00:39:03 - Measuring Value in Product Management Hugo and Melissa explore the importance of continuously validating product value against business outcomes, emphasizing learning over feature delivery. Episode resources: Hugo on LinkedIn: https://www.linkedin.com/in/hugofroes/ Thoughts Unravelled: https://thoughtsunravelled.substack.com/ Try Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Coming Up 01:01 Intro 05:37 From UX to Product Ops: Hugo’s Journey 09:17 Shift to Product Thinking 16:33 Starting Product Ops at OLX 21:23 Rethinking OKRs for Real Teams 25:08 Making OKRs Work Across the Org 30:41 The Product Ops Mix 35:48 The Real Limits of AI 43:07 What’s Next for Product Ops…
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Product Thinking

1 Episode 215: Transforming Enterprise Sales: The Gong Story with Eilon Reshef 44:23
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In this episode, Eilon Reshef, co-founder and Chief Product Officer of Gong, joins Melissa Perri to discuss the transformative power of AI-driven technology in sales and product management.As Gong revolutionizes the sales industry, Eilon shares insights into building tools that empower salespeople and help them succeed. He dives into the challenges of scaling Gong to $100 million in ARR and the crucial role of focusing on end-user value. Eilon delves into how Gong captures and analyzes sales conversations to help teams close deals faster and increase revenue. He also reveals the unique organizational structure at Gong and the importance of design partners in their product development process. Want to discover how to harness AI to improve your sales processes and drive significant growth? Tune in to gain actionable insights from Eilon’s experience at Gong. You’ll hear us talk about: 10:31 - Prioritizing Seller-Centric Value Eilon discusses the importance of emphasizing value for the end user, the salespeople, rather than just delivering organizational value. This approach has been critical to Gong’s success, helping build a product that sales teams love and rely on. 13:50 - Implementing a Customer-Centric Structure Learn about Gong's unique pod structure, where product managers work closely with numerous design partners to receive continuous feedback and refine the product. This approach ensures that customer needs are always at the forefront. 26:54 - Embracing AI in Product Management Eilon provides advice for product managers on how to integrate AI into their work. He emphasizes the need to practice and understand AI capabilities to effectively incorporate them into product offerings. Episode resources: Eilon on LinkedIn: https://www.linkedin.com/in/eilonreshef/ More about Gong: https://www.gong.io/ Work at Gong: https://www.gong.io/careers/ Liveblocks: https://liveblocks.io/ Timestamps: 00:00 Coming Up 00:47 Intro 02:51 Dear Melissa 06:34 Eilon’s Intro & Gong's Founding Story 10:31 Empowering Sales & Key Lessons 22:08 Vision for AI & Its Impact on Sales 31:41 Working with Design Partners & Beta Testing 42:03 Reflections on Product Leadership…
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Product Thinking

1 Episode 214: From Apple to FinTech: Balancing Automation & Customer Trust with David Myszewski 48:12
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In this episode of the Product Thinking Podcast, Melissa Perri sits down with David Myszewski, VP of Product at Wealthfront. David shares his transition from working on the groundbreaking iPhone at Apple to leading product innovation in the fintech space. He dives into how Wealthfront's approach to fintech has been shaped by lessons learned at Apple, particularly the power of small, talented teams and high standards. David discusses Wealthfront’s strategy of integrating consumer research and customer support into product development, emphasizing the importance of understanding customer needs through both qualitative and quantitative data. He also highlights the significance of building a technology infrastructure that supports innovative financial products and services tailored to evolving market needs. Tune in to explore how Wealthfront is redefining fintech with a focus on reducing client costs, enhancing tax efficiency, and fostering better financial behaviors through technology-driven solutions. Want to learn how to leverage tech for financial innovation? Listen to the full conversation with David Myszewski. You'll hear us talk about: 10:33 - The Role of Consumer Technology Experience in Fintech David explains why consumer technology skills are more valuable than financial knowledge in fintech. He shares how Wealthfront prioritizes creating excellent user experiences over specific domain expertise. 19:28 - Introducing New Financial Products David outlines Wealthfront’s strategy for evolving and introducing new products over time, focusing on reducing costs, saving taxes, and fostering behavioral change. He discusses the automation of processes to enhance client outcomes. 29:06 - Prioritizing Innovation and Roadmap Planning Melissa and David discuss the balance between strategic top-down priorities and bottom-up decision-making in setting the product roadmap. David describes how they align business and client needs to drive product innovation. Episode Resources: David on LinkedIn: https://www.linkedin.com/in/davidmyszewski/ David on X: https://x.com/davewikipedia Wealthfront: https://www.wealthfront.com/ Timestamps: 00:00 Coming Up 00:56 Introduction 02:48 Dear Melissa 05:28 Career Journey from Apple to Wealthfront 14:09 The Evolution of Wealthfront’s Mission 19:28 Introducing New Financial Products 29:06 Prioritizing Innovation and Roadmap Planning 35:54 Finding Product-Market Fit at Wealthfront 43:08 FinTech’s Future & Advice for Product Leaders…
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Product Thinking

1 Episode 213: How Vanguard is Modernizing Finance Through Digital Innovation with Marco and Amber 53:56
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Join us for an insightful episode where we explore the digital transformation journey at Vanguard with Marco De Freitas, Chief Product Officer for Vanguard's Personal Investor Business, and Amber Brestowski, Chief Product Officer for the Retirement Business. Discover how Vanguard is modernizing client journeys, enhancing products, and building platforms that promise superior investment experiences. Marco and Amber share their strategies for leveraging AI and behavioral science to redefine client interactions, all while maintaining a strong focus on customer outcomes and innovation. Whether you're interested in digital transformation, product management, or financial services innovation, this episode is packed with practical insights that you won't want to miss. Want to learn how Vanguard is leading the charge in transforming financial services? Tune in for the full episode. You'll hear us talk about: 10:32 - Aligning Strategy with Product Execution Amber discusses the importance of aligning product strategy with business goals at Vanguard. She emphasizes setting the right incentives and problems for product teams to solve, ensuring they focus on creating superior client experiences that drive competitive advantage. 22:56 - Experimentation in Client Modernization Amber shares how Vanguard uses a North Star approach with key OKRs to drive outcomes. She outlines strategies for engaging clients and improving retirement readiness through behavioral finance and agile experimentation. 35:05 - Balancing Innovation and Optimization Marco talks about Vanguard's approach to innovation, stressing the importance of client-centricity and empowering teams to innovate. He explains how a portfolio approach allows for both incremental improvements and moonshot projects, fostering a culture of continuous development. Episode Resources: Amber on LinkedIn: https://www.linkedin.com/in/amber-brestowski-019b56ab/ Marco on LinkedIn: https://www.linkedin.com/in/marco-de-freitas-80416714/ Vanguard website: https://investor.vanguard.com/ Timestamps: 00:00 Coming Up 01:05 Intro 09:10 Amber's Career Journey 12:11 Marco’s career journey 18:06 Modernizing Client Experience 22:56 Experimentation in Client Modernization 31:04 Aligning Business Strategy with Product Execution 37:43 Behavioral Science in Digital Experiences 46:50 Tackling Digital-First Transformation Challenges 49:58 Closing reflections…
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Product Thinking

1 Episode 212: Avoiding Common Pitfalls in Corporate Innovation with Ben Hafele 49:24
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좋아요49:24
In this episode of the Product Thinking Podcast, Melissa Perri is joined by Ben Hafele, CEO of Lean Startup Company, to explore the complexities of corporate innovation. Ben shares insights on how large companies can effectively integrate lean startup methodologies into their existing frameworks. They discuss the importance of aligning innovation efforts with business strategies and how to avoid falling into the trap of unnecessary complexity. This episode is a must-listen for anyone interested in fostering meaningful innovation within large organizations while maintaining strategic alignment. Are you looking to navigate the challenges of corporate innovation and strategic alignment? Tune in to this episode for valuable insights from Ben Hafele's experience with lean startup methodologies. You'll hear us talk about: 10:45 - Establishing Connective Tissue for Innovation: Ben introduces the concept of creating a "connective tissue" that links build-measure-learn cycles with overall business strategy. He explains how fostering this connection ensures that every experiment conducted is aligned with the company's broader objectives. 22:17 - Balancing Experimentation with Strategic Goals: The discussion delves into the challenge of balancing experimentation with strategic goals. Ben shares approaches for ensuring that innovation initiatives do not deviate from the company's strategic priorities, maintaining relevance and purpose. 45:30 - Overcoming Complexity in Corporate Innovation: Ben and Melissa discuss ways to overcome the inherent complexity in corporate innovation. They highlight practical strategies for simplifying processes and ensuring that innovation efforts remain effective and focused on delivering value. Episode Resources: Ben Hafele on LinkedIn: https://www.linkedin.com/in/ben-hafele/ Lean Startup Co: https://leanstartup.co/ Sign up for a free Liveblocks account: https://liveblocks.io/ Timestamps: 00:00 Coming Up 00:47 Dear Melissa 11:25 What Defines a Startup? 19:08 The Importance of Strategic Filters 24:38 The Innovation vs. Legacy Divide 31:35 B2B vs. B2C Experimentation Challenges 39:50 The Right Way to Build Capability in Organizations 46:42 Evolving Corporate Innovation…
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Product Thinking

1 Episode 211: The Power of Team Topologies with Matthew Skelton 1:03:24
1:03:24
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In this episode of the Product Thinking Podcast, I am thrilled to welcome Matthew Skelton, co-author of "Team Topologies: Organizing Business and Technology Teams for Fast Flow." We delve into the intricate intersections between team topology principles and product management, exploring how these frameworks can transform the way product teams work together to enhance collaboration and reduce cognitive load. If you're looking to refine your team's approach to delivering outstanding customer outcomes, this episode is a must-listen. Matthew Skelton joins me to discuss the revolutionary concepts within "Team Topologies," highlighting their impact on modern product management and operations. We uncover how organizing teams around flow and customer value can drastically improve product outcomes. Matthew shares practical examples of how these concepts are applied in various industries, providing invaluable insights for anyone involved in managing or organizing product teams. Curious about how team topologies can optimize your product processes? Tune in to hear Matthew Skelton's expert insights and discover practical strategies to enhance your team's workflow. Don't miss this opportunity to learn from a leading voice in the field of organizational design for software delivery. You'll hear us talk about: Product Managers in Regulated Spaces (28:30)We discuss the debate over whether product managers should be domain experts versus having deep product knowledge. Matthew provides insights into how teams can effectively leverage subject-matter experts without them managing the entire product line. Breaking Silos in Teams (14:21)Matthew and I explore how organizations can overcome internal silos, emphasizing the importance of collaboration across product management, development, marketing, and sales for cohesive product delivery. AI and Team Enablement (51:54)We dive into how AI is transforming team topologies and enabling teams, discussing the shift in AI enablement platforms and their potential in redefining team roles and productivity. Episode Resources: Matthew Skelton's Website: https://matthewskelton.com Conflux Website: https://confluxhq.com Team Topologies Information: https://teamtopologies.com Sign up for a free Liveblocks account: https://liveblocks.io/ Timestamps: 00:00 Episode Preview 00:56 Intro 03:00 Dear Melissa 08:35 Moving from Projects to Product 14:45 Breaking Silos in Teams 18:27 Mistakes in Product Models 28:14 Product Managers in Regulated Spaces 35:51 Product Ops at Scale 42:17 SAFE and Big Batch Planning 51:37 AI and Team Enablement…
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