The Power of Storytelling in Content Marketing | Rachel Hernandez

Product Chats Podcast

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3M ago 41:49

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How can brands use storytelling to create authentic and engaging content?

In this captivating episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris speaks with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. Rachel, a seasoned professional in digital content and content marketing, shares her insights on the transformative power of storytelling in creating compelling and customer-centric narratives.

Discover the importance of human connection, the use of the Hero's Journey framework, and the role of cheeky and authentic content in differentiating brands. Rachel discusses the nuances of engaging technical audiences on platforms like Reddit and emphasizes the long-term impact of storytelling on brand trust and authority.

Tune in for a deep dive into the art and science of content marketing with one of the industry's thought leaders. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

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