EP3 | Bear and the Bike: Unique Marketing Strategies with Stephen Rosenthal

Process Makes Purpose

In this engaging episode of Process Makes Purpose, Stephen Rosenthal, CEO of DocLib and former owner of Aurra Media, joins us to share his unique journey from taking over an SaaS business to starting a bounce house business. Stephen dives into the concept of "Bear on a Bike" marketing, discussing how combining two distinctive elements can set a business apart in competitive markets. From personal branding to niche market strategies, Stephen explains how to find your business’s unique edge and create meaningful connections with your audience.
Resources:
Learn more about Mozaic Collective: https://www.mozaic-collective.com
Connect with Dionisio: https://www.linkedin.com/in/dionisio-roman-iii-6a228590
Connect with Kyle: https://www.linkedin.com/in/kylepwatts
Connect with Stephen: https://www.linkedin.com/in/stephen-r-rosenthal
Timecodes:
00:00 Opening and introduction of Stephen Rosenthal
00:50 Stephen’s professional background and connection to Mozaic
03:44 Transition of Aurra Media into Mozaic Collective
05:30 Intro of the "Bear on a Bike" marketing concept
10:10 How Stephen applied "Bear on a Bike" to businesses like DocLib
15:00 Niche marketing for businesses and individuals
19:57 Founder-led marketing and podcasting as tools for differentiation
24:10 Applying audience feedback to shape business strategy
26:10 Stephen’s story behind Brandywine Bounce House
31:00 Comparing consumer-focused and B2B business strategies
36:00 Navigating customer interactions and brand perceptions
43:00 The role of podcasting in creating authentic connections
48:00 Branding lessons from iconic companies like Porsche and IKEA
52:00 Closing thoughts