While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Branding is integral to your product or service – it defines who you are, what your customer can expect and what separates you from competitors. It's the personality behind the image.

How people associate with your brand can be intentional because of your corporate identity and marketing strategy, or it can be accidental, often unintentional, like when a negative news story or review appears around your product. Over time, consumers will learn to associate your product with a number of positive and negative feelings and ideas.

Welcome to Preventing Brandslaughter, your go-to show for perfecting your brand’s sales strategies and customer service experiences to bring your business to the next level. We dive deep into the world of talent, techniques, and technology that, when used properly, can empower a brand, or when misused, and destroy a brand’s identity.

This podcast is for business leaders in any industry who drive the business around marketing, employee engagement, recruitment, sales, operations and IT. Get a healthy dose of authenticity that most business owners need to hear. Listen to insightful episodes where guests from all over the world and different industries guide you through real and long-unaddressed issues, blunders, and successes. Whether you are having a tough time with finances, human capital, growth, flexibility, or sustainability, you'll receive the proper informative support.

Today's leading industry experts and entrepreneurs shine in fun and thrilling conversations filled with valuable insights. Tune in as they talk about their respective niches and give a glimpse of what they do, what they offer, and how they deliver value to their target audience. They may face the same challenges as you, so get ready for actionable tips from reliable business leaders. As they delve into their own ventures, discover how they hired the best people for their team. They even share effective tactics to retain talent and keep their fire burning.

The podcast invites you to go beyond the present and predict the market's future with an innovative mind. Look forward to discussions about the latest in the outsourcing scene and the most promising ideas to remain vigilant. Get updated with numerous verticals and businesses around the world, acquiring a much-needed roadmap so you can deliver flawless services and boost sales. Just by listening, you are already one step ahead of your competitors, ready for what's to come.

Hosts are Eric Sims and Jon Juliano. With decades of collective experience, these brilliant minds are well-versed in everything about gaining and retaining customers. They possess unparalleled expertise in a whole gamut of company styles and industry happenings that allow them to take on any business every step of the way.

Eric and Jon are the founders of Leading Edge Connections, LLC, America’s #1 Fully Virtual Outsourced Contact Center. A provider of inbound and outbound sales, customer care, back office, and technology transformation solutions in a 24/7 virtual environment. Through their efficient offers, businesses can ditch talents, technologies, and techniques that no longer work for them.

Your hosts bring their company's core values to the podcast: transparency, empathy, collaboration, opportunity, and leading-edge. As Eric and Jon lead discussions, expect highly informative episodes that push the outsourcing industry towards profound evolution and innovation.

If significant growth is what you want, gathering the brightest individuals for your business should be one of your top priorities. Outsourcing is the key to accessing the most extraordinary talents out there, and Eric and Jon are here to teach you how to use it to your maximum advantage. Let them make your recruitment a piece of cake and bring your profits to an all-time high