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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
나중에 재생
나중에 재생
리스트
좋아요
좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
13: Can games afford to look this good?
Manage episode 459791154 series 3617836
Audioboom and Press X to Continue에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audioboom and Press X to Continue 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Inel and Steffan kick off 2025 by talking about a recent article in the New York Times which argues that “video games can’t afford to look this good.” Have games makers put graphics ahead of gameplay? Is it what players want? There’s also Steffan’s (deep) review of Space Marine 2 and an update on the Spotify playlist.
27 에피소드
Manage episode 459791154 series 3617836
Audioboom and Press X to Continue에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audioboom and Press X to Continue 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Inel and Steffan kick off 2025 by talking about a recent article in the New York Times which argues that “video games can’t afford to look this good.” Have games makers put graphics ahead of gameplay? Is it what players want? There’s also Steffan’s (deep) review of Space Marine 2 and an update on the Spotify playlist.
27 에피소드
모든 에피소드
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Press X to Continue
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In this weeks Retro episode of Press X, we were discussing Rust, Hyrule Warriors, and have a little scrap about the best Street Fighter games.
Welcome along to the Continue Club and this week we have Lucy James and Gav Murphy joining our presenters Steffan and Inel to talk all things games. This episode sees the crew get stuck into another unpopular opinion, chat about the gaming memorabilia they can't throw away and review a new detective puzzle game.…
In this retro episode of Press X, we had England footballer Dele Alli along to talk about his love of gaming, plus Gav Murphy of RKG and journalist Shay Thompson are here to talk about Sea of Thieves and Super Smash Bros. Ultimate.
This episode sees Steffan and Inel joined by games royalty Lucy James and Press X original crew member Gav Murphy from RKG. They wax lyrical about how cheating in video games used to work, review Lonely Mountains: Snow Riders and discuss the idea that bigger games are better (spoiler... they're not).…
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Comedian Glenn Moore and The Guardian's Video Games Editor, Keza MacDonald, join Steffan and Inel in this episode from the summer of 2022. In this one we’re talking all things VR gaming.
On this episode of Press X to Continue comedian and podcaster Benedict Townsend and journalist Shay Thompson join Steffan and Inel to talk all thing games. There are unpopular opinions, chats about the famous titles the crew have never played and a review of charming British game "Thank Goodness You're Here!".…
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In this episode we’re going back to December 2020 and a chat about FIFA (this was before the rebrand). The voice of Love Island Ian Stirling and singer songwriter Chelcee Grimes join Inel and Steffan to talk everything from online etiquette to FUT.
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Finally! Nintendo have thrown fans a bone and revealed a little bit about the follow-up to the smash hit Nintendo Switch console. Steffan and Inel are joined buy journalist and Nintendo super-fan Shay Thompson to delve into the details.
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Hello eXy Beasts! It's time for another episode from the archives, and in this one we're talking about fitness games. Listen in to Inel declare his love for Get Fit With Mel B, guest Laura Whitmore talk about Ring Fit Adventure, and Gav Murphy and Glenn Moore are here to chat about games too!
Comedian Glenn Moore and The Guardian's Game Editor Keza MacDonald are back with Steffan and Inel to talk games. This week side quests, piles of shame and how gamers are perceived by everyone else are all on the menu for discussion. Thanks for listening and don't forget to get involved in the conversation online!…
Travel back in time to January 2021 with us in this episode of Retro Press X to Continue. Youtube sensation Vikktsar was telling us about his esports journey meanwhile Elz the Witch & Gav Murphy were talking NBA 2K21, Resident Evil 3 & Yakuza.
Reacting to the latest ‘best games of all time list’ on this episode of Press X to Continue with Steffan and Inel, are The Guardian’s Games Editor Keza Macdonald and comedian Glenn Moore. The party also talk cut scenes, Indiana Jones and add more tunes to the Press X Spotify playlist.
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Press X to Continue
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UK rapper and all round good-guy Aitch was with us on this episode from November 2020. We talk about Call of Duty - which was also the theme for comedian Glenn Moore and Twitch streamer Rage Darling who joined Inel and Steffan to talk about the shooter franchise and other lovely Press X stuff. Thanks for sticking with the Continue Club!…
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Inel and Steffan kick off 2025 by talking about a recent article in the New York Times which argues that “video games can’t afford to look this good.” Have games makers put graphics ahead of gameplay? Is it what players want? There’s also Steffan’s (deep) review of Space Marine 2 and an update on the Spotify playlist.…
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Press X to Continue
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What a better way start the new year than by listening to a Retro Press X To Continue that feature two British female icons. This episode from December 2021 looked at 25 years of Lara Croft and featured a chat with tv star and big gamer Scarlett Moffatt.
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