EPS 148: Solving big problems in the creator economy (Guest: Kayley Reed)

Poolside Podcast

Episode Description: #148 As a 3x founder, content creator, and the CEO of Hermana Agency, Kayley Reed has been working deep in the creator economy for the last decade. In this episode, I talk with Kayley about her new tech startup, norm. A contact reader, pricing calculator, and more, norm. was built to empower creators to negotiate their worth in what is now a billion-dollar industry. Kayley and her team have been working tirelessly over the last year to find investors, build hype, and design the product their community needs. We talk about the problems norm. solves, how Kayley's team grew a waitlist of over 500 people, how norm. is keeping creators central to the business, and where Kayley sees influencer marketing going in the future. If you're a creator or a brand that hires creators, this episode is the perfect place to learn about the industry's new norm. Follow for more: www.instagram.com/poolsidedigital www.instagram.com/almostffamous Show Notes: A bit of background on Kayley: Who she is, her journey in the influencer marketing world, and what she’s working on now. How Kayley’s unique perspective in the influencer space allows her to see major gaps in the market. What is norm. and what problems does it solve? How Kayley is keeping creators at the centre of everything norm. does. How did Kayley and her team make sure people would really want this product? What strategies did Kayley and her team use to build fomo around norm.’s launch? What’s it like to work with investors? Where does Kayley see the influencer marketing industry going? Discussing the democratization of social media. How can influencers decide which platforms to focus on? How is Kayley juggling two businesses at the same time? How to transition from entrepreneur to business owner. Mentioned in this Episode: norm.: https://www.itsnorm.ai/ norm. on Instagram: https://www.instagram.com/itsnorm.ai/ Kayley’s Instagram: https://www.instagram.com/kayley.e.r/ Hermana Agency: https://www.instagram.com/hermana.agency/ Andie’s TikTok: https://www.tiktok.com/@andoej?lang=en