Creating the Money Shot P1: Doug Lane on Staging Presidential Events

Political Trade Secrets: Winning Campaigns | Elections | Politics

In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies. In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the SEA of Life is, lessons from military planning and the importance of redundancy. If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.