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How Every Company Became a Health Company with MM+M’s Larry Dobrow
Manage episode 435278533 series 2994589
Eric Chemi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eric Chemi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How does one navigate a career that began with a law degree and settled in B2B medical marketing and media? For Larry Dobrow, editorial director at MM+M, it was all in mastering the art of the pivot.
After the pandemic, more companies, including big brands like Apple and Lululemon, became health companies. Even if these companies didn’t realize it then, Larry saw a similar pattern of pivoting. But a well-intentioned pivot hasn’t always guaranteed a media placement.
Tune into this episode to learn critical advice from a seasoned editor about successfully landing your media relations and pitching efforts. Plus, Larry discusses how marketing leaders from heavily regulated industries, such as big pharma, have and continue to stand out.
To read Larry’s latest editorial work, visit https://www.mmm-online.com/author/larry-dobrow-1/.
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