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85 - Your Price is Too Low
Manage episode 320592249 series 2805251
Julie Keyes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Julie Keyes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Your Price is Too Low
Today's #PoisedforExit episode featured pricing expert, radio host and speaker, John Ray. John's expertise in how to price your services is far reaching, and we only touched on the tip of the iceberg with this episode, but you're sure to glean some valuable nuggets from this interview just the same!
He says most professionals price their services too low. There are many reasons for this (Imposter Syndrome, for one) and many times the service provider doesn't have the proper tools to analyze their current pricing. One important factor used in determining a reasonable, profitable price is behavioral economics. Why do people buy from you? How do you get to the heart of what matters to the client? What services do you already deliver that would be perceived higher in value by the client and therefore should command a higher rate?
John shares the answers to these and many more questions about the pricing journey, why it's a journey, and why you shouldn't expect your pricing to be perfect (especially right out of the gate)!
If you are struggling and stuck in a pricing conundrum, check out John's show at pricevaluejourney.com or his website at johnray.co
John's interview with me covers a hot/messy topic, but help is on the way. Check it out here.
Find Julie here.
Contact John here: [email protected]
Thank you to this month's sponsor: Sunbelt Business Advisors
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor
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