Why You Should Invest in Building Your Own Platform

Podcasting for Small and Local Business

Listen, you've got your own local business. Why in the world do you need to take time out of it to build your own platform with a podcast? Well, today I'm going to tell you all about the reasons why the most important reason is because it's gonna save you money in the long run.

Taking the time to create your own podcast allows you to build your own platform.

The Benefits of Platform Building

1. You build your largest organic traffic source for your business.
2. You can spend less money on advertising.
3. You can own your traffic and not get restricted from it.

Why Paid Traffic is So Problematic for Small Businesses

It seems like every paid traffic option for small businesses has a really obscure ROI. You don’t need another traffic source where you can’t determine what sort of ROI you are getting from your ad campaigns.

Shift Your Marketing Budget to Content Marketing

Most businesses that we build podcasts for, shift some of their marketing budgets to creating a podcast and that way they don’t have to create a completely new budget for podcasting.

Podcasting is marketing, so it makes perfect sense.

Using Content to Find New Customers

By using content to jump in front of traffic that is looking for your solutions, you can find tons of your ideal customers.

When your ideal customers go to Google or YouTube to search for a solution to a problem, they are using intent based search and they pay more attention to your solution.

If you are just trying to market on social media, you have to do a pattern interrupt to pull them away from their mindless streaming. Most of the time, they aren’t going to social media to get answers, so it’s harder to get them to respond to your marketing messages.

The more of your marketing you can move to intent based search, the higher your conversions will be.

Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!