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PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets
Manage episode 441851760 series 3603400
PlayAbly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 PlayAbly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.
Tune in as we examine how Taylor’s challenge reflects broader trends in marketing and customer engagement. Learn more about gamification at Playably.ai.
Get your first month of PlayAbly free by mentioning this podcast during your free demo.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
17 에피소드
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