That $500,000 scam: We found the REAL CEO. Who is responsible?!

Picture This: Photography Podcast

Tony Northrup and Chelsea Northrup에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tony Northrup and Chelsea Northrup 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 22:55

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The X-Tra Battery Kickstarter (https://www.kickstarter.com/projects/x-tra/the-camera-battery-re-invented/) promises twice the battery life for your camera - but CanonRumors (http://canonrumors.com) discovered that the CEO's photo seems to be that of a stock model and the name doesn't seem connected to any real person. We dug deeper and found the true CEO, and the company's real address. Guess what? It's not a California company like they claimed.

DPReview, Petapixel, F-Stoppers and Canon Rumors, among others, publicized this kickstarter project that seems to have a fake CEO. F-Stoppers and Canon Rumors did sponsored posts, while DP Review and Petapixel.com's profits were based on advertising. How could these trusted outlets publicize a scam?

There's more to it than that, we found, and the real problem might have been calling it a scam without doing enough research. What can we do to prevent such problems in the future?

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SOURCES: contact tony@northrup.org

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