Creating Client-Specific Photography Experiences with Will Cadena

Photography & Videography Workflows

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We speak with photographer, Will Cadena, about his workflows for weddings, fitness and more.

Will Cadena is a photographer who combines a modern, edgy look with traditional photography. His experience has given him the knowledge of traditional photography and the skills to know when and how to break those traditional rules and deliver a whole new look to his images without retouching.

He has been a member of the PPA and WPPI for many years and has been photographing clothing campaigns, high-profile events, and much more for over a decade in the USA and worldwide.

As Will continues to grow as a photographer, he is also growing as an educator and an influential part of the photography community. He was one of B&H's featured photographers. He sees "paying it forward" as an important role for more seasoned photographers. He often talks about how he continues to attend workshops because there is always something to learn. For this reason, he truly enjoys and values his opportunities to speak for some amazing companies, in amazing places!

His inspiration comes from all around him, as he loves to travel, dance, learn many styles of hand-to-hand combat, including Systema and Krav Maga, and seek out new adventures all the time.

• (00:00) - 010
• (03:47) - What is one thing that you do for the photographic process that has saved you time?
• (07:18) - What is one thing that you do for the business that saves you time or money?
• (10:26) - What is one thing that you do for editing that has saved you time?
• (17:15) - What is one thing that you do after a session that has increased business?
• (24:12) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (46:17) - What does the future of AI in photography look like to you?
• (49:37) - How did Imagen impact your life?