David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA

Pharma Launch Secrets

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In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA.
They cover:

• Why has the number of 1st-time launchers increased threefold over the last 10 years?
• Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?
• What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Rohit Sood: https://www.linkedin.com/in/rsood/
• EVERSANA: https://www.eversana.com/about/our-beliefs/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/