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Kendall Hines on His CRAZY Referrals System, Avoiding High CAC, and Where AI is Headed
Manage episode 515049504 series 3649366
Danny Leibrandt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Danny Leibrandt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of pest Control Legends, Danny Leibrandt sits down with Kendall Hines. Kendall is a serial entrepreneur who grew his family’s lawn care company to seven figures, built and sold LawnBot, and then spent several years inside WorkWave—getting an operator’s-eye view of how the biggest players think about product, process, and scale. He explains why customer acquisition costs are soaring on Google and Facebook, how Clicki was born from a simple experiment paying customers instead of Big Tech, and why referral-driven growth restores margin, strengthens loyalty, and keeps dollars local.
Kendall breaks down exactly how Clicki works in pest control: lightweight CRM integrations, automated asks at the right moments, shareable referral links and QR codes, airtight tracking, and instant payouts—plus strategic partner plays like Realtor campaigns. He also introduces Bravo, an employee-incentive and post-service survey system that pairs with Clicki to drive reviews, upsells, and field referrals. Throughout, we compare paid CAC to a fixed referral bonus (often $50–$200), talk when to dial incentives up for promos, and outline the mindset for building a truly “referable” business.
We zoom out on AI’s impact—why software is being democratized, why taste and trust still separate winners, and how small operators can use these tools without losing their soul. Kendall closes with a message to owners: you’re the fabric of America—keep going, invest in relationships, and build systems that turn one happy customer into ten. If you’re ready to lower CAC and grow more profitably, connect with Kendall and the team at Clicki.
Kendall Hines, Founder of Clicki:
Instagram: https://www.instagram.com/kendallmhines/?hl=en
LinkedIn: https://www.linkedin.com/in/khines1/
Facebook: https://www.facebook.com/kendall.hines1/
Clicki: https://joinclicki.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Pest Control Legends Platforms:
YouTube: https://www.youtube.com/@PestControlLegends
Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212
Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends
Podcast Chapters:
00:00 Introduction to Kendall Hines
04:49 Kendall's Entrepreneurial Journey
11:40 The Birth of Clicki
18:30 How Clicki Works
25:45 The Future of Marketing
31:07 Streamlining Feedback Loops with AI
34:31 The Future of Vertical SaaS
39:06 The Role of Experts in an AI-Driven World
47:35 Final Message
#pestcontrol #pestcontrolmarketing #referralmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #referrals #kendallhines #clicki
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