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346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
Manage episode 408450507 series 3241138
Jonathan Taylor and Sean McCool, Jonathan Taylor, and Sean McCool에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jonathan Taylor and Sean McCool, Jonathan Taylor, and Sean McCool 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world’s biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
You can learn more by visiting https://intelligencia.co.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
The post 346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson first appeared on Persuasion by the Pint.
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