258. James Helm, Top Dog Law — State of Personal Injury Advertising in 2024

Personal Injury Mastermind

In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of Top Dog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls.

Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level:

• The effectiveness of TV advertising and whether it still delivers the same ROI
• The potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brand
• The underutilized power of Google Ads and why many firms are missing out on this opportunity
• The emergence of OTT advertising and whether the high CPMs are justified by the results

James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't.

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James Helm LinkedIn

James Helm Bio

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Top Dog Law Website

Top Dog Law TikTok

Top Dog Law Facebook

What’s in This Episode:

• Who is James Helm?
• Does TV still work for Personal Injury Firms?
• The best way to leverage social media for personal injury attorneys in 2024.
• Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing Top Dog Law into a national leader in legal advertising.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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