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Rewind - Sean Simon | Drive Performance with Zero and First Party Data
Manage episode 418131931 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are you tapping into the full potential of zero and first-party data?
Zero and first-party data are eclipsing third-party data…
When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.
But a majority of brands are missing out on this opportunity—are you one of them?
Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.
We’ll cover:
- What happens when third-party data disappears
- The difference between zero and first-party data
- How brands can capture first-party data in a privacy compliant way
- Why brands shouldn’t outsource their first-party data
- Untapped resources for zero-party data
- And more
205 에피소드
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