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Rewind - Mattan Danino | A Better Way to Measure Marketing Success
Manage episode 403560273 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies.
To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more.
He says that helps bridge the gap between the theory of what should work… and what’s actually working.
We discuss that issue in-depth, including…
- The importance of KPIs and the right ones to use to measure digital marketing results
- How to integrate inbound marketing and sales – automatically
- The fatal flaw of the last touch attribution model – and what to do about it
- Why a CRM is an essential tool – but not for the reason you might think
- And more
205 에피소드
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