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Rewind - AJ Wilcox | Secrets of Effective LinkedIn Advertising
Manage episode 398455038 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.
There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.
Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.
But you’ll have to use different tactics than you would with Google or Facebook ads.
AJ gets into all the details, including…
- Why many companies are “priced out” of LinkedIn – and how to figure out if yours is
- How to figure out if your audience is on LinkedIn – and if you can target them
- The key element of an effective LinkedIn ad campaign that will engage your target market
- The minimum amount you need to spend per month to get results
- And more
205 에피소드
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