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Michael O'Connell | How To Get Better (And Faster) Results with Experiential Marketing
Manage episode 316662992 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand.
Michael is a B2B marketing and demand generation professional specializing in leveraging data and results driven marketing technology. He says, “Marketing has changed from when I started. So much more is measurable and trackable, we're trying to add digital-like measurement capabilities to offline experiences.”
Listen as he explains the new approach to using experiential marketing, as well as:
- How BIG brands are bonding with customers using live events—and how you can, too
- How to motivate customers to show up for in person experiences in a post pandemic era (and why the virtual event isn’t going away)
- The three keys to making your next on-ground marketing event more impactful (plus the most important component of any offline experience)
- And much more
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