Lacy Boggs | Using Your Brand Personality To Become A Leader In Your Marketing

Performance Delivered

On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly.

“When I was getting started, I started working with a brand strategist, and she pointed out to me that I had the gift of being able to write in other people's voices. I honestly didn't know that was something that other writers didn't do, I thought that was something we all did. She told me that she thought a lot of people who had personality-driven brands, whether it was a person, for example, a coach who is the brand, or a product that has a strong personality brand, they would be very interested in having a writer that could mimic that brand voice that was already established. And so that's sort of what I leaned into as we were growing the business,” says Lacy.

We chat about what it takes to be able to write in someone else’s voice, as well as:

• The differences between leadership marketing and thought leadership marketing

• The importance of channels to your leadership marketing

• Developing a brand personality

• Marketing strategies

• And more