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Rewind - Ian Bellais | Increase Closing Rates with Partner Marketing
Manage episode 408962748 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.
Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:
- How to structure a partner marketing arrangement
- The types of marketing events partners can provide
- How to identify partners that will be a great fit
- The keys to a healthy partner marketing relationship
- And more
Ian has created a system where almost 100% of his company’s pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.
196 에피소드
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